Growth Insights
Lessons from 247 conversations with growth leaders
Synthesized from 125 hours of podcast interviews across 40 shows in 4 languages. Every article quotes the people who actually built it.
Yuriy Timen on Why Growth Advisors Should Never Control the Sausage
After scaling Grammarly to half a billion in revenue as its first go-to-market hire, Yuriy Timen spent four years advising 35+ companies. His biggest insight: the things you think are coupled—growth and product, dunning and access, advice and execution—almost never need to be.
Yuriy Timen · Growth Advisor
Wes Bush on Why Your Free Model Is Probably Watered-Down Gatorade
The founder who helped 324 SaaS companies generate over $1 billion in sales argues that the next decade won't be won by those who build the best products—but by those with the sharpest go-to-market motion.
Wes Bush · Founder
Victoria Colombato: Cómo construir growth cuando nadie sabe qué es growth
Cuando Victoria Colombato entró a Mural, su instrucción fue "haz que esto crezca". Su primer cuarto no lo pasó corriendo experimentos, sino reduciendo un mar de métricas a solo tres números.
Victoria Colombato · Head of Growth
Vickie Peng on Building Conviction Before Building Product
Most companies obsess over their product when searching for product-market fit. The former Instagram product leader turned Sequoia partner argues they're looking in the wrong half of the equation.
Vickie Peng · Partner
Vanessa Hope Schneider on Building AI-Native Marketing Teams Without Chasing Efficiency
The head of marketing at Descript believes the nearest-term objective of AI adoption isn't efficiency—it's rewiring your brain. Here's her three-level framework for getting teams there.
Vanessa Hope Schneider · Head of Marketing
Vaibhav Sahgal on Value Connection, Not Growth Hacking
The Reddit VP thinks growth teams have a branding problem. They don't create value—they connect it. And that distinction explains everything from when to hire to why push notifications need a 10% CTR minimum.
Vaibhav Sahgal · VP Consumer Product
Tomas Piuzzi: Cómo crecer 25x sin perder el ADN de startup
Cuando Tomas Piuzzi se unió a Mercado Libre en 2015, sus compañeros de Techint se rieron de la oferta. Diez años después, vivió el crecimiento de una empresa que pasó de valer 5 billones a 130 billones de dólares.
Tomas Piuzzi · Head of Growth
Inside Tom Smith's Growth Intelligence: How the GWI Founder Thinks About Consumer Research
Most founders obsess over their product. Tom Smith built an entire company around obsessing over everyone else's customers—and turned that insight into a growth engine.
Tom Smith · CEO & Founder
Todd Olson on Finding—and Keeping—Product-Market Fit
The Pendo founder argues that reaching product-market fit is just the beginning—most companies make a critical mistake the moment they think they've found it.
Todd Olson · Founder & CEO
Thiago Goularte e a Reinvenção do Marketing Brasileiro através de Comunidade
O mercado de comunicação brasileiro movimenta bilhões, mas seus principais tomadores de decisão estavam isolados, cercados por agências tradicionais que não sabiam mais inovar — até que alguém decidiu trancá-los numa sala.
Thiago Goularte · Director de Monetizacion
Teresa Torres on Why Customer-Centricity Without Business Value Is a Disservice
The Product Talk founder believes most teams wait too long to learn they've built the wrong thing—and that customer-centricity without profit is just charity work in disguise.
Teresa Torres · Product Discovery Coach
Tati Gracia: quando o cupido vira analista de comportamento
A executiva que casou milhares de brasileiros antes do Tinder existir não confia em fórmulas de crescimento — ela aposta que entender fobia social vale mais que qualquer dashboard de métricas.
Tati Gracia · Diretora de Growth
Shruti Khatod on Brand as a Growth Lever, Not a Side Hustle
Most growth marketers still treat brand as something that happens on the side. Shruti Khatod spent 15 years learning why that's exactly backward—and how to fix it.
Shruti Khatod · VP of Growth Marketing
Sean Ellis on Why Growth Knowledge Doesn't Translate to Execution
He coined "growth hacking" and sold nearly a million books. Then he discovered the hard truth: reading about growth and doing growth are entirely different problems.
Sean Ellis · Founder
Sean Collins on Why Lifecycle Marketing Isn't What You Think It Is
Most marketers confuse email marketing with lifecycle marketing. Sean Collins, VP of Growth Marketing at Bilt Rewards, has spent years learning the difference—and when it actually matters.
Sean Collins · Lifecycle Marketing Lead
Santiago Savinon: Autonomía del vendedor, AI como turbo y frameworks contra el caos
Santiago Savinon cree que los vendedores deben tener poderes de CEO. Para lograrlo, mapea cada proceso de venta al detalle más mínimo y deja que AI quite las excusas.
Santiago Savinon · Chief Growth Officer
Sandy Diao on Why Being Data-Driven Can Kill Your Growth
Most growth teams fail because they're too data-driven. Sandy Diao believes the best growth hypotheses start with customer stories, not benchmarks—and she has the conversion disasters to prove it.
Sandy Diao · Director of Growth
Ron Schneidermann on Building Growth in Emerging Platforms
Most founders chase crowded channels where experts compete. Ron Schneidermann built a fitness empire by betting on VR before anyone knew how to grow there.
Ron Schneidermann · CEO
Roman Hughes: Cómo el retorno futuro mata las promociones perpetuas
El problema de las promociones de 30% todos los viernes no es que funcionen. Es que solo funcionan los viernes. Roman Hughes redefinió la retención en Rappi midiendo el cambio de comportamiento, no el pico de órdenes.
Roman Hughes · VP Marketing
Regina Moreno: Por qué el volumen en marketing ya no importa
Prefiere traer un cliente que cueste $100 pero deje $5,000, a uno que cueste $1 y deje $5. En una industria obsesionada con el volumen, Regina Moreno redefinió las reglas del juego.
Regina Moreno · Directora de Growth
Raman Malik on Why Growth Teams Should Fail More and Spend Less
The head of growth at Perplexity thinks your team is running too many A/B tests, playing it too safe with big bets, and obsessing over the wrong activation metrics.
Raman Malik · Head of Growth
Raaz Herzberg on Building Enterprise Brand Without Pipeline Metrics
The Wiz CMO believes every marketing leader who's been fired had green pipeline numbers. She invests in what can't be measured—and closed deals selling millions per hour before hiring a single salesperson.
Raaz Herzberg · CMO
Phil Carter on Why Your Best Growth Wins Hide Inside Failed A/B Tests
The former Quizlet and Faire growth leader believes your roadmap should prioritize what you learned from tests that bombed—because that's where the non-obvious breakthroughs live.
Phil Carter · Growth Advisor
Peter Caputa on Why Inbound Marketing Is Dying (And What Comes Next)
The former HubSpot executive who built their partner program now has the data proving his old playbook is broken. His replacement combines outbound, content, and customer data into one ruthlessly integrated process.
Peter Caputa · CEO
Paulo Rebolledo y la filosofía de crecimiento de Rappi: crecer mientras aprendes
La mayoría huye de los problemas. En Rappi, los buscan. Paulo Rebolledo explica por qué la velocidad sin experimentación te mata y cómo 1000 experimentos simultáneos construyen el marketplace más grande de Latinoamérica.
Paulo Rebolledo · Senior Vice President of Restaurants
Pablo Srugo on Finding Product-Market Fit Without the Hype
Most founders obsess over building the perfect product. Pablo Srugo, partner at Mistral VC, argues they're solving the wrong half of the equation—and missing the market entirely.
Pablo Srugo · Partner
Pablo Moretti y la batalla por el tiempo del usuario en Mercado Libre
Después de 18 años construyendo el marketplace más grande de Latinoamérica, Moretti descubrió que la verdadera amenaza no viene de Amazon sino de las apps que entretienen.
Pablo Moretti · VP of Technology
Omer Shai on Why Conversion Rate is a Stupid Metric
The Wix CMO refuses to measure lifetime value, bought a Super Bowl spot 12 days after an acquisition, and runs 50+ marketers at a company younger than most Series A startups.
Omer Shai · CMO
Nicolas Rojas: De Soñar con Globant a Construir Agentes de IA en Arizona
El niño que vendía software en buses a Villa de Leyva ahora levanta millones en Silicon Valley, pero su obsesión nunca fue crear una unicornio latina, sino no depender de nadie.
Nicolas Rojas · Founder
Naomi Gleit on Clarity, Canonical Docs, and Disagreeable Givers
Employee number 29 didn't get lucky. She showed up at the office 10 times, volunteered for PM work unpaid, and built a 19-year career on refusing to quit.
Naomi Gleit · Head of Product
The Anti-Data Playbook: What Growth Leaders at Meta, Twitter, and Instacart Know About When to Ignore the Numbers
The operators who scaled Facebook, Twitter, Instagram, and Instacart share a surprising confession: their best growth wins came from strategic shifts, not A/B tests—and every time they trusted their gut alone, they failed.
Multiple · Co-founder
Mayur Gupta on Why Brand Versus Performance Is a False Choice
The Kraken CMO who led growth at Spotify believes the greatest mistake in marketing was splitting brand from performance. His framework for product-led growth engines starts with data, not campaigns.
Mayur Gupta · CMO
Matt Lerner on Why Growth Is Figuring Stuff Out, Not Running Playbooks
After 11 years running growth at PayPal and coaching hundreds of startups at 500 Startups, Matt Lerner knows the best growth hires have zero marketing experience—and the best funnels add friction.
Matt Lerner · Growth Leader
Marily Nika on Why AI Is Not the Product (The Experience Is)
Before generative AI was cool, Marily Nika was building machine learning into video games. Now she's teaching growth teams that personalization matters more than the model—and that experimentation beats data volume every time.
Marily Nika · Gen AI Product Lead
Maria Thomas on Product-Led Growth: Why Buffer Prioritizes Product Experience
The Chief Product Officer at Buffer reveals why the self-serve model isn't a magic formula, and how running out of money forced her team to rebuild their entire go-to-market strategy around what customers actually needed.
Maria Thomas · Chief Product Officer
Mallory Contois on Building Growth Without the Budget
The VP of Growth at Maven ran the lowest-budget team at Mercury and made it a virtue. Her thesis: authentic community scales better than expensive activations.
Mallory Contois · VP of Growth
Luke Harries on Building Growth Teams That Don't Need Product Managers
Most growth leaders preach focus. Luke Harries built one of the fastest-growing AI companies by ignoring that advice—serving developers, creators, and consumers simultaneously with discrete growth teams for each.
Luke Harries · Head of Growth
The Jean-Michel Lemieux Playbook for Speed, Quality, and Waste Elimination
The former CTO of Shopify believes companies will die from indigestion before starvation, has retired from Scrum and standups, and thinks most teams overplan by 100x.
Luc Levesque · VP Growth
Lluis Canadell y la expansión de Nubank: cuando México enseñó a Brasil
La primera expansión de Nubank fuera de Brasil no fue replicar Brasil. Fue construir un producto distinto, desde cero, para un mercado que usaba crédito de forma radicalmente diferente.
Lluis Canadell · Co-founder & CEO
Leah Tharin on Why Product-Led Growth Isn't About Products Selling Themselves
The PLG advisor who survived two hypergrowth companies believes your product doesn't sell itself—and that's not just okay, it's strategic. Here's why commoditized markets demand free trials and how Flash demos evolved into trackable conversion machines.
Leah Tharin · PLG Advisor
Lauryn Isford on Why Activation Rates Should Be Lower (Not Higher)
Most growth leaders chase high activation rates. Lauryn Isford, who rebuilt Airtable's onboarding and drove a 20% lift, argues the opposite: lower is often better, experiments are expensive, and tooltips are mostly dead weight.
Lauryn Isford · Head of Growth
Laura Schaffer on Misattribution, Self-Serve Pricing, and Career Growth
Laura Schaffer added questions to Twilio's signup flow expecting disaster. Instead, conversion improved 5%. The lesson: sometimes friction creates clarity—and executives are further from customers than they think.
Laura Schaffer · VP of Growth
Kyle Poyar on Why Community Must Betray Your KPIs
The OpenView partner has a rule: if you build community to hit your own objectives, you'll never hit them. His contrarian take on PLG, pricing, and why sales reps calling every free user is a death spiral.
Kyle Poyar · Operating Partner
Kieran Flanagan on Why Growth Teams Will Disappear and AI Will Own GTM
The HubSpot CMO predicts growth teams will vanish—replaced by AI innovation pods that collapse product-led and sales-led motion into a single, agent-driven experience.
Kieran Flanagan · CMO
Ketty Slonimsky on Building Unfair Advantages in Red Ocean Markets
Most growth leaders chase uncrowded markets. Ketty Slonimsky does the opposite: she hunts red oceans where competitors already make $100 million, then outbuilds them with unfair advantages most startups will never have.
Ketty Slonimsky · Chief Growth Officer
Kate Syuma on Why Big Bets Don't Work at Scale
The former Head of Growth Design at Miro spent six years learning that what users love on Twitter can tank your metrics, big redesigns cost more than they're worth, and asking one extra question might 3x your revenue.
Kate Syuma · Growth Advisor & Founder
Justin Kistner on Treating AI Like a Junior Employee, Not a Senior Expert
The founder of CopyClub.ai built an $18K MRR content subscription by using AI as a team member, not magic—and his biggest insight is that most growth leaders prompt like they're talking to senior colleagues when they should be talking to interns.
Justin Kistner · Founder
Juliana Aldana: cómo lanzar productos sin playbook en Latinoamérica
Cuando Uber le pidió buscar playbooks para lanzar Uber Eats en México, descubrió que nada de lo que funcionaba en Australia o Europa servía aquí. Y tuvo que inventar todo desde cero.
Juliana Aldana · Head of Product
Julian Nunez y la autopista del dinero: cómo Yuno nació del caos de pagos en Latam
La mayoría de los fundadores cuentan historias épicas sobre sus ideas. Julian Nunez admite que armó una lista en Google Sheets y le mandó al carajo a Andreessen Horowitz.
Julian Nunez · Founder
Joshua Castano: rentabilizar y crecer no son mandatos incompatibles
En Laika no renunciaron al crecimiento cuando llegó el momento de rentabilizar. Joshua Castano fusionó growth y data para resolver el dilema que está quebrando startups en América Latina.
Joshua Castano · Chief Growth & Data Officer
Jose Velez y el manual para ganar terreno vendiendo puerta a puerta en fintech
El fundador de Bold invirtió en Meta y Google, no funcionó. Contrató 700 comerciales para tocar puertas y llegó al 6% de pagos con tarjeta en Colombia.
Jose Velez · Founder & CEO
Jose Madera y la disciplina de no asumir: cómo Nubank conquistó México
La expansión internacional más exitosa de fintech en América Latina comenzó con una premisa radical: asumir que lo que funcionó en Brasil no funcionaría en México.
Jose Madera · Chief Growth & Marketing Officer
Jordan Hwang on Building Trust, Testing Smart, and Stacking Growth Curves
Jordan Hwang has spent 15 years dismantling the myth that growth curves are smooth. The real picture looks more like programs stacking, dying, and launching again—all at once.
Jordan Hwang · VP of Marketing
João Gonçalves e a arte de fazer o desconhecido parecer familiar
O físico teórico português que virou um dos executivos de growth mais pragmáticos do Brasil tem uma obsessão: fazer o desconhecido parecer reconhecível. E isso mudou como QuintoAndar e OLX cresceram.
Joao Goncalves · Founder
Jason Ing on Why B2B Marketing Needs More Emotion, Not Less
The CMO of Gusto argues that B2B's rational veneer is a trap—and that the best enterprise software should make you smile when you get paid.
Jason Ing · Chief Marketing Officer
Hila Qu on Why Product-Led Growth Is Really Data-Led Growth
The former GitLab director turned Reforge entrepreneur-in-residence has watched enough companies botch their PLG launches to know: giving away your product for free without data infrastructure is just leaving money on the table.
Hila Qu · Entrepreneur-in-Residence at Reforge
Hernan Corral sobre crecer demasiado rápido y vivir para contarlo
Levantó 63 millones, llegó a 350 empleados en menos de dos años, creció 20x sin monetizar, alcanzó break even desde -800% de margen bruto. Y cerró igual.
Hernan Corral · Co-founder
Growth Marketing Lead: Educación antes que descuentos en Mercado Pago
En Mercado Pago, cuando probaron regalar dinero versus enviar guías educativas, los PDFs ganaron. Un aprendizaje que desafía todo lo que creemos sobre incentivos en fintech.
Growth Marketing Lead · Global Head of Growth Marketing
Growth Leader on Why "Seeking Truth" Beats Growth Hacking Every Time
The former SVP of Revenue at Tonal believes the growth industry's obsession with shortcuts is broken—and that real leverage comes from understanding why something worked, not just what worked.
Growth Leader · Head of Growth
Gina Gotthilf on Building Growth Without Budget at Duolingo
The former VP of Marketing & Growth at Duolingo would rather have no budget than unlimited resources—a forcing function that separates real growth from expensive theater.
Gina Gotthilf · Co-founder & CMO
Gilles Bertaux : le playbook Livestorm pour dominer le webinar en Europe
Le fondateur de Livestorm décode les bilans financiers de ses concurrents publics pour anticiper les mouvements du marché. Une approche que peu d'entrepreneurs osent partager.
Gilles Bertaux · Co-founder & CEO
Georgia Vidler on Why Simplicity Is the Hardest Product Metric to Measure
The former head of product at Canva thinks most product teams add too many buttons. She spent years making sure hers didn't become the bloated tools they set out to replace.
Georgia Vidler · Former Head of Product
George Bonaci: Why Most Growth Teams Are Placing Bets Too Slowly
The VP of Growth at Ramp believes most startups reach channel saturation too slowly, run experiments too carefully, and hire too senior—here's why he optimizes for speed over rigor.
George Bonaci · VP of Growth
Fernando del Rio: cómo competir contra gigantes con precisión quirúrgica
El gigante no puede moverse rápido en todos los frentes. Fernando del Rio construyó su carrera encontrando precisamente esos espacios donde la escala se convierte en debilidad.
Fernando del Rio · Chief Growth & Marketing Officer
Felipe Restrepo: Por qué copiar tu producto exitoso a otro país es un error
La mayoría de las empresas latinoamericanas asumen que su producto exitoso en un país se replicará tal cual en otro. Felipe Restrepo aprendió lo contrario liderando la expansión de Nubank a México.
Felipe Restrepo · VP of Growth
Felipe Aranguiz: Del Excel y Mail Merge a $15M ARR sin inversores
Hace 10 años, Felipe enviaba 2000 correos desde Excel con mail merge. Hoy dirige revenue en un unicornio bootstrap que factura $15M anuales con cold email como motor principal.
Felipe Aranguiz · Director de Revenue
Everett Butler on Building Go-to-Market in a Category That Doesn't Exist Yet
Most marketers debate what to call their product. Everett Butler ships language into the world and lets customer behavior reveal the truth—because in AI, the syntax is being written in real time.
Everett Butler · Head of Marketing
Emma Robinson and Kristine Segrist on Canva's B2B and Consumer Growth Engine
Most companies treat B2B and B2C as separate kingdoms with strict borders. At Canva, two marketing leaders run the business as "two parts of a whole"—and the result is a $3 billion revenue engine with zero attribution finger-pointing.
Emma Robinson / Kristine Segrist · Head of B2B Marketing
Elena Verna's Growth Machine: How Lovable Broke Every Rule
The head of growth at Lovable—now at $350M ARR in barely a year—has thrown out 70% of her playbook. No optimization. No rebrands. Just innovation, building in public, and giving product away.
Elena Verna · Head of Growth
Ed Baker on Why Growth Leaders Should Do Less, Not More
At Uber, Ed Baker found that 1 or 2 initiatives each year drove more growth than hundreds of other experiments combined. His approach: obsessive focus on the North Star metric and the discipline to ignore everything else.
Ed Baker · Angel Investor and Growth Advisor
Didier Hilhorst et la philosophie du bug comme levier de croissance
Chez Qonto, maintenir moins de 5 bugs en backlog n'est pas une contrainte — c'est l'ADN qui permet au design de devenir un moteur de croissance plutôt qu'un frein.
Didier Hilhorst · VP Design
David Velez on Why Winners Think They're Still Losing
When half of Brazil uses your product, most founders would declare victory. David Velez sees the 50% who don't and calls it minute one of a decades-long match.
David Velez · CEO & Founder
Darren Chait on Building Viral Growth Without Forgetting the Fundamentals
Most viral products fail because users see the share button but never understand the value. Calendly's VP of Marketing explains why experiencing the product as a scheduler—not just a sender—changes everything about retention and conversion.
Darren Chait · VP of Marketing
The Darius Contractor Playbook for Growth That Doesn't Scale (Until It Does)
Most growth leaders optimize for scale. Darius Contractor spent a decade at Dropbox, Facebook, and Airtable learning that the best growth comes from knowing exactly when not to hire a growth team—and how to let your best people outgrow you.
Darius Contractor · Chief Growth Officer
Daniela Gomez de Almada y el arte de no asumir nada en expansión internacional
La propuesta de valor que funcionó en Brasil con 10 millones de usuarios no era la que necesitaba México. Daniela Gomez de Almada lo entendió antes que nadie.
Daniela Gomez de Almada · Growth Lead
Daniel Undurraga: El caos controlado y la vara imposible de Cornershop
Las empresas se compran, no se venden. Y el caos solo funciona si uno entiende dónde están los cuellos de botella y cómo resolverlos rápidamente.
Daniel Undurraga · Co-founder and CTO
Colin Specter on Why High-Velocity Selling Still Demands Face Time
In a world of free trials and self-serve SaaS, Orum's VP of Sales argues the highest win rates come from showing up in person—even when it costs $2,000 a seat.
Colin Specter · VP of Sales
Christopher Miller on How HubSpot Built Product-Led Growth Before It Had a Name
If your growth experiments succeed more than 30% of the time, you're thinking too small. Christopher Miller built HubSpot's product-led engine by failing fast, pitching drunk executives at Guinness parties, and claiming problems no one asked him to solve.
Christopher Miller · VP of Product, Growth & AI
The Cem Kansu Playbook for Building Product 10x Faster with Smaller Teams
The Duolingo CPO who put ads on a beloved app believes consumer products live and die in the pixels—and that "unhinged" is the highest compliment a product change can receive.
Cem Kansu · CPO
Carolina Samsing y las reglas que rompen las startups al escalar
La mayoría de las startups no fracasan por falta de recursos. Fracasan porque intentan hacer demasiado al mismo tiempo. Carolina Samsing lo aprendió escalando empresas desde Boston hasta México.
Carolina Samsing · VP of Growth
Bruno Estrella on Building Growth Engines Through Ecosystem Economics
The most underrated question in startup land isn't how fast you're growing—it's whether you actually know why you're growing at all.
Bruno Estrella · Head of Growth Marketing
Brice Maurin : rentabilité, multicanal et automatisation de la prospection
Le cofondateur de La Growth Machine refuse la définition française du Head of Growth. Pour lui, maximiser le taux de réponse vaut mieux que bombarder comme un porc.
Brice Maurin · CEO
Brian Balfour on Why Great Companies Win With Retention, Not Acquisition
Most founders obsess over acquisition. Brian Balfour proved the winners obsess over keeping people—and built Reforge to teach the world why retention is the only metric that compounds everything else.
Brian Balfour · CEO
Belen Gavilan: construir hábitos antes que adquirir usuarios
Crecer de 600.000 a 3,5 millones de usuarios no fue un problema de canales. Fue un problema de hábitos, propuesta de valor imperfecta y timing cultural.
Belen Gavilan · Chief Growth Officer
Bangaly Kaba's Theory of Impact: Why Your Manager Matters More Than Your Skills
The director of product at YouTube built a framework that forces brutal honesty: your manager is the most important variable in your career equation, and if you're not scoring the environment objectively, you're stuck.
Bangaly Kaba · Director of Product Management
Arthur Waller : construire vite plutôt que parfaitement chez Pennylane
Quand Qonto maintient cinq bugs maximum dans son backlog, Pennylane en compte 140. Arthur Waller défend une philosophie produit qui privilégie la vitesse de construction à la perfection immédiate.
Arthur Waller · Co-founder & CEO
The Archie Abrams Playbook for Building Growth Teams That Think in Decades
Most growth teams obsess over retention. Archie Abrams at Shopify does the opposite—he lowers barriers, welcomes churn, and waits years to measure what actually worked.
Archie Abrams · VP Product & Head of Growth
April Dunford on Why Sales Pitches Fail (And How Positioning Fixes Them)
The author of Obviously Awesome believes most companies are building their sales stories on foundations of sand—and that marketers have been teaching salespeople the wrong narrative structure for decades.
April Dunford · Positioning Expert
Antoine Le Nel on Why Belief Is the Enemy of Growth
The Chief Growth Officer at Revolut has no belief in brand, influencers, or A/B tests. His conviction? The moment you believe in anything, your growth engine breaks down.
Antoine Le Nel · Chief Growth & Marketing Officer
Andrew Chen on Growth in the AI Era: Why the MVP Is Dead Again
The a16z general partner sees AI products growing to millions of users with no growth strategy, random acronym names, and zero notifications—just like the early internet.
Andrew Chen · General Partner
Andrés Bilbao: La Filosofía del Emprendedor Loco y el Arte de Construir Equipos Imposibles
El cofundador de Rappi no busca gente razonable. Busca locos que te respondan "ya mismo", que consigan recursos de la nada y que crean en milagros imposibles.
Andres Bilbao · Co-founder
The Pricing Playbook: Harmon, Sharma, Lee, and Holm on Growth Through Monetization
The best pricing leaders treat it like any other product feature—something that shapes customer behavior, drives outcomes, and evolves constantly. Here's how four top growth executives think about monetization.
Alison Harmon / Akshay Sharma / Janie Lee / Carsten Holm · Head of Growth
Alexandre Prot : bâtir une néobanque en refusant les raccourcis du growth
Le fondateur de Qonto construit une néobanque à 5 milliards d'euros en rejetant les playbooks traditionnels de croissance, préférant l'obsession produit aux raccourcis marketing.
Alexandre Prot · Co-founder & CEO
Iván Canales: el producto como disciplina cognitiva en fintech
La inteligencia artificial te dará respuestas trilladas. El verdadero trabajo cognitivo está en entender qué problema resuelves y para quién, antes de escribir una sola línea de código o propuesta.
Alexander Torrenegra · Founder
Alex Schultz: Why All Marketing Is Performance Marketing
The Meta CMO who runs analytics believes every company hires growth teams too early, most North Stars are actually broken, and the idea of one-person companies is less crazy than you think.
Alex Schultz · CMO and VP of Analytics
Adam Fishman on Building Innovation Labs That Actually Kill Things
Most companies hire innovation leaders to launch new products. Mozilla brought Adam Fishman in to kill them—and built a funding framework that treats internal teams like venture-backed startups.
Adam Fishman · Interim SVP New Products