Growth Insights
Lessons from 247 conversations with growth leaders
Synthesized from 125 hours of podcast interviews across 40 shows in 4 languages. Every article quotes the people who actually built it.
Elena Verna on Why $100M ARR Doesn't Mean You Have Product-Market Fit
Elena Verna helped Lovable hit $100M ARR in 8 months—faster than any company in history. Here's why she believes they still don't have product-market fit and what that means for every growth leader building in AI.
Elena Verna · Head of Growth
Lucas Vargas on Building Nomad: Why a VIP Lounge Beats a Business Model
Most fintechs in 2021 were obsessing over CAC and LTV. Lucas Vargas built a VIP lounge at Guarulhos Airport in the middle of a pandemic when no one was traveling.
Lucas Vargas · CEO & Founder
Kate Syuma on Why Product Quality Kills More PLG than Bad Tactics
Kate Syuma spent six years at Miro scaling from 63 employees to nearly 2,000. Her most contrarian belief? Your growth tactics are useless if your product experience is broken.
Kate Syuma · Growth Advisor & Founder
Casey Winters on Why Marketplace Founders Play the Wrong Game Early On
The former CPO at Eventbrite and growth leader at Pinterest and Grubhub explains why most marketplace founders obsess over the wrong metrics, how to spot sustainable acquisition loops before launch, and why your software doesn't matter as much as you think.
Casey Winters · Fmr CPO / Growth Advisor
Alexandre Prot (Qonto) : Comment bousculer l'écosystème bancaire
Le co-fondateur et CEO de Qonto partage les coulisses de la construction d'une néobanque qui réinvente la banque d'entreprise en Europe.
Alexandre Prot · Co-founder & CEO
6 Growth Leaders on the Non-Hacks That Actually Work
Six VPs and founders break down the unsexy, foundational work that beats growth hacks every time—from testing hypotheses to building brands that last decades.
Growth Leader · Head of Growth
Sean Ellis on Why Product-Market Fit Is Just the Beginning
The founder who coined "growth hacking" reveals why most startups waste their product-market fit advantage—and shares the survey questions that helped Dropbox avoid that trap.
Todd Olson · Founder & CEO
Didier Hilhorst (Qonto) : Comment le zéro bug structure votre growth
Qonto ne tolère jamais plus de 5 bugs en backlog. Pennylane en a 140. Les deux explosent. La différence ? Choisir sa religion produit et l'assumer jusqu'au bout.
Didier Hilhorst · VP Design
Arthur Waller de Pennylane : 140 bugs au backlog et on accélère quand même
Zéro bug ou vitesse maximale ? Arthur Waller, CEO de Pennylane, partage sa stratégie pour scaler en fintech avec 140 bugs au backlog — et pourquoi c'est un choix délibéré.
Arthur Waller · Co-founder & CEO
Kate Syuma on Why Miro's Best Onboarding Experiment Failed Users Loved
Kate Syuma scaled Miro from no onboarding to 50 million users. The experiments that won Twitter praise often lost on metrics—here's what actually moved the needle.
Kate Syuma · Growth Advisor & Founder
Kyle Poyar on Why Going Enterprise Doesn't Mean Killing PLG
Growth Unhinged's Kyle Poyar shares tactical ways to test product-led growth without destroying your business model, and why companies going upmarket often make a fatal mistake with their self-serve motion.
Kyle Poyar · Operating Partner
Miro, OpenAI, Loom, and Splunk on Pricing as a Growth Lever
The pricing teams at Miro, OpenAI, Loom, and Splunk reveal how they use minimum seat counts, price drops, and packaging to drive growth—and why most experiments fail.
Alison Harmon / Akshay Sharma / Janie Lee / Carsten Holm · Head of Growth
Growth Leaders from Meta, Twitter, and Instacart on What Actually Moves the Needle
The operators who scaled Facebook, Twitter, Instagram, Uber, and Instacart share their most counterintuitive lessons: why retention trumps acquisition, when to ship without data, and how a single word change unlocked Japan.
Multiple · Co-founder
Yuriy Timen on Why Most Advisors Fail Before They Start
After scaling Grammarly to $500M in revenue, Yuriy Timen spent four years advising 35+ companies. Here's what he had to unlearn about control, ego, and the myth of the linear career.
Yuriy Timen · Growth Advisor
Yuriy Timen on Why Growth Teams Treat Product and Marketing Like Enemies
Grammarly's former Global Head of Growth reveals why most companies split growth into warring tribes—and how to build one team that owns the full funnel instead.
Yuriy Timen · Growth Advisor
Kyle Poyar on Why PLG Sales Teams Fail (And How to Fix It)
Most PLG companies sabotage their own sales motion by making two critical mistakes: calling every free user regardless of fit, and confusing product champions with actual buyers. Here's how to layer in sales without killing what made PLG work.
Kyle Poyar · Operating Partner
Jalay Bisharat on Why Your Product Experience Is Your Brand
The former CMO of Eventbrite, Upwork, and OpenTable breaks down why marketing can't save a mediocre product, how to find the single most important lever in your business, and what makes people say "I did the best work of my career."
Multiple · Co-founder
Andrew Chen on AI's Pre-Google Ads Moment and Why PMs Are Becoming ICs
The a16z general partner believes we're in AI's pre-commercialization era—and that the product manager role is about to look radically different as leverage per person explodes.
Andrew Chen · General Partner
Cem Kansu on How Duolingo Built a $500M Business Being "Unhinged"
Duolingo's Chief Product Officer reveals how streaks, passive-aggressive notifications, melting app icons, and AI-powered video calls helped build a freemium juggernaut that grows 60% year-over-year.
Cem Kansu · CPO
Sean Ellis on Why Your Growth Team Is Probably Just Rebranded Marketing
The man who coined "growth hacking" spent the last six years fixing a problem: teams read Hacking Growth, get excited, then fail at execution. Here's what actually works.
Sean Ellis · Founder
Kyle Poyar on Why Community Isn't a Growth Strategy (And What It Is)
Kyle Poyar built a usage-based pricing mastermind that unicorn founders now ask to join. His playbook: start with no, listen for pull, and stop thinking about your KPIs.
Kyle Poyar · Operating Partner
Jason Ing on Why B2B Marketers Need to Stop Ignoring Emotion
Gusto's CMO explains why B2B marketers who ignore emotion are leaving money on the table, how to get buy-in for unmeasurable channels, and why he always starts with qual before quant.
Jason Ing · Chief Marketing Officer
Everett Butler on Building Go-to-Market in a Category That Doesn't Exist Yet
The head of marketing at Lindy explains why you can't outsource positioning to the market, why retention is a growth responsibility, and how AI will change what marketing teams look like.
Everett Butler · Head of Marketing
Wes Bush on Why Most SaaS Companies Build Watered-Down Gatorade
ProductLed founder Wes Bush breaks down his 9-component system for building a product-led growth motion that actually converts, including the one exercise that boosted MRR by 20%.
Wes Bush · Founder
Shruti Khatod on Why Growth Channels Are Now Brand Amplifiers
Nutrafol's VP of Growth Marketing explains how she connects brand favorability to cost per acquisition, cracked linear TV creative, and tracks brand impact through retargeting pools and search volume.
Shruti Khatod · VP of Growth Marketing
Sean Ellis on Testing Product-Market Fit Across 600,000 Books and 16 Countries
The founder of growth hacking spent 100 days teaching workshops across 16 countries. Here's what he learned about cultural appetite for risk, the real power of his PMF question, and why collaboration beats knowledge.
Sean Ellis · Founder
Vaibhav Sahgal on Why Growth Teams Should Be Renamed Value Connection
Reddit's former Head of Growth explains why push notifications need a 10% CTR threshold, why your first growth hire should ship in week two, and what Mark Pincus taught him about testing ideas before building them.
Vaibhav Sahgal · VP Consumer Product
Jordan Hwang on Experimenting to Learn, Not to Win at OpenPhone
Jordan Hwang, VP of Marketing at OpenPhone, explains why quality experiment design beats volume, how to earn autonomy for channel testing, and the real reason growth programs flatline.
Jordan Hwang · VP of Marketing
Roman Hughes: Por qué Growth No Importa Si Tu Marketplace No Funciona
El VP de Marketing de Rappi desmonta la obsesión por growth a toda costa y explica cómo pasó de regalar 30% todos los viernes a cambiar hábitos sostenibles con menos incentivos y más propensión.
Roman Hughes · VP Marketing
Darren Chait on Why Calendly's Viral Growth Still Requires Growth Fundamentals
When your product schedules millions of meetings a week and has natural viral loops, you'd think growth runs itself. Calendly's Darren Chait explains why that's never the case.
Darren Chait · VP of Marketing
Mallory Contois on Why Spending More on Community Gets You Less
As head of community at Mercury, Mallory Contois proved you don't need a massive budget to drive organic growth. Her approach: show up as a human being who understands your users.
Mallory Contois · VP of Growth
Darren Chait on How Calendly Optimizes Virality Without Letting It Run Wild
Darren Chait breaks down how Calendly turns millions of weekly meetings into sustainable growth—and why viral loops still need relentless optimization to work.
Tom Smith · CEO & Founder
Vanessa Hope Schneider on Why AI Efficiency Isn't the Goal (Yet)
Descript's Head of Marketing breaks down how to build AI fluency in your team, why avatars won't replace humans, and the framework she uses to think about automation across three levels.
Vanessa Hope Schneider · Head of Marketing
Justin Kistner on Why AI Is Your New Junior Team Member, Not Your Boss
CopyClub.ai founder Justin Kistner explains why most growth leaders prompt AI wrong—and how building a context library turns ChatGPT into your best junior hire.
Justin Kistner · Founder
Marily Nika on Why AI Isn't the Product—The Experience Is
Google's GenAI Product Lead has been building AI products for a decade. Her take: stop treating AI as the solution and start using it to create better experiences.
Marily Nika · Gen AI Product Lead
Ketty Slonimsky on How Palta Scales Apps to $100M+ Without SEO
Ketty Slonimsky runs growth for Flo, Simple, and Zing—apps doing $550M combined revenue. Here's how she uses web onboardings, second subscriptions, and 1,000 creatives per week to beat bigger competitors.
Ketty Slonimsky · Chief Growth Officer
Omer Shai on How Wix Built a $100M Marketing Machine Without LTV
Wix's 18-year CMO runs a $100M+ marketing budget without using LTV. Instead, he bets on TROI, manages 10 channels expecting 4 to fail, and just bought two Super Bowl spots—one for a company barely two months old.
Omer Shai · CMO
Mayur Gupta on Why 80% of Kraken's Growth Is Still Organic
Kraken's CMO reveals how they maintain 80%+ organic growth while scaling paid from $10M to nine figures, and why the hardest growth levers matter most.
Mayur Gupta · CMO
Darius Contractor on Why You Can Only Grow People 20% Per Year
The Chief Growth Officer at Otter.ai has a quantified approach to everything: how fast people can grow, when to hire above someone, and how to compose job roles that keep top performers engaged.
Darius Contractor · Chief Growth Officer
Cem Kansu on Why Duolingo Leaves Money on the Table with Free Users
Duolingo's Chief Product Officer reveals how prioritizing free user experience over conversion rates built a growth flywheel that generates over a million downloads per day—mostly organic.
Cem Kansu · CPO
Sean Collins on Why Lifecycle Marketing Isn't Just Email and SMS
The Lifecycle Marketing Lead at Bilt Rewards explains why lifecycle isn't about channels, how to know when not to make a decision, and why some e-commerce brands should just embrace billboard marketing.
Sean Collins · Lifecycle Marketing Lead
Pulkit Agrawal on Why Chameleon Killed Its $25/Month PLG Plan
Chameleon's CEO explains why a $25/month PLG plan nearly killed the company, how a sales-assisted pivot drove 1,000% ARPU growth, and what makes most product tours fail.
Maria Thomas · Chief Product Officer
Gina Gotthilf on Why Duolingo Grew Without a Budget and Scrappy Beats Rich
The former Duolingo VP of Marketing and Growth explains why having no budget forced better decisions, how she became employee #20, and why her new $13 million startup operates like it's broke.
Gina Gotthilf · Co-founder & CMO
Juliana Aldana: Cómo lanzar 19 ciudades en 60 días con Uber Eats
Juliana Aldana pasó por Uber, Rappi y Mercado Pago. Aquí cuenta cómo adaptó playbooks gringos a Latinoamérica, lanzó 19 ciudades en dos meses, y por qué los restaurantes mexicanos no le creían a alguien que nunca probó sus tacos.
Juliana Aldana · Head of Product
Ron Schneidermann on How AllTrails Accelerated Growth Post-COVID
AllTrails CEO Ron Schneidermann reveals how the outdoor recreation platform leveraged early platform advantages, community building, and product market fit to sustain explosive pandemic growth.
Ron Schneidermann · CEO
Bruno Estrella on How Clay Built $500M Valuation with Controlled Chaos
Clay's Head of Growth Marketing reveals the unsexy reality behind scaling from 20 to 700 people: controlled chaos, billboard anxiety, and why PLG isn't for everyone.
Bruno Estrella · Head of Growth Marketing
Emma Robinson & Kristine Segrist on How Canva Kills B2B vs. B2C Silos
The B2B and consumer marketing leaders at Canva explain why strict business unit boundaries kill growth, how they use data science without playing smaller, and what happens when you stop arm wrestling over MQLs.
Emma Robinson / Kristine Segrist · Head of B2B Marketing
Ed Baker on the Five Functions Every Growth Team Needs to Scale
The former VP of Growth at Uber and Facebook reveals how to structure cross-functional growth teams, avoid the trap of growing too early, and identify the 1–2 experiments that matter more than everything else combined.
Ed Baker · Angel Investor and Growth Advisor
Yann Leonardi sur le framework AARRR : arrêtez d'empiler des bonus
Expert en Growth Marketing, Yann Leonardi explique pourquoi votre offre saturée de bonus ne convertit pas, et comment bâtir un système d'acquisition basé sur l'action, la psychologie client, et la validation terrain.
Yann Leonardi · Co-Founder
Peter Caputa on Why Inbound's Dead and What Actually Works Now
The Databox CEO explains why writing SEO content on your own domain no longer works, and shares the blend of outbound and content that's driving 10-20% response rates for agencies.
Peter Caputa · CEO
Georgia Vidler on Why Canva Rejects Silicon Valley's MVP Obsession
Georgia Vidler built Canva into a product so intuitive that high schoolers teach their parents to use it. Here's how she kept it simple while adding 1,500 employees.
Georgia Vidler · Former Head of Product
Antoine Le Nel on Why Revolut Killed CAC Targets and Runs No A/B Tests
The Chief Growth Officer at one of the fastest-growing fintechs explains why his team never discusses CAC, why A/B tests kill speed, and how measurement frameworks create unfair advantages.
Antoine Le Nel · Chief Growth & Marketing Officer
Belén Gavilán: Cómo Tempo Creció de 600K a 3.5M de Usuarios en Chile
La Chief Growth Officer de Tempo revela cómo construyó un modelo de crecimiento que multiplicó por 6 la base de usuarios del neobanco chileno, pasando de marketing digital a orquestar squads multidisciplinarios enfocados en misiones.
Belen Gavilan · Chief Growth Officer
Lauryn Isford on Why Your Activation Metric Should Be in the Single Digits
Most teams pick activation metrics that are too easy to hit. Lauryn Isford explains why single-digit activation rates correlate with long-term retention, and how Airtable's team drove 20% activation growth by rethinking onboarding.
Lauryn Isford · Head of Growth
Raman Malik on Why Perplexity Spends Almost Nothing on Paid Acquisition
Raman Malik ran a paid acquisition team at Lyft before joining Perplexity. Now he barely touches it. Here's why retention beats channel optimization, what good activation rates actually look like, and how to know when CAC:LTV even matters.
Raman Malik · Head of Growth
April Dunford on Why Your Sales Pitch Structure Is Broken
Most B2B companies have no structure for their sales pitch. April Dunford explains why Hero's Journey kills deals and how to build positioning that actually wins against the status quo.
April Dunford · Positioning Expert
Adam Fishman on Why Most Innovation Labs Fail at Mozilla and Beyond
Mozilla's former SVP of New Products reveals the stage-gating framework that helps big companies kill bad ideas in weeks, not years—and why your PM shouldn't need 20 interviews to validate a market.
Adam Fishman · Interim SVP New Products
Andrés Bilbao de Rappi: "Hay gente que emprende y gente que juega a startup"
El co-fundador de Rappi explica cómo diferenciar entre founders que están construyendo de verdad y los que están "fucking around", y por qué necesitas 20 locos para hacer algo irracional.
Andres Bilbao · Co-founder
Leah Tharin on Why Your Salespeople Are Killing Your PLG Motion
Most PLG companies past $5M have sales teams. The problem isn't salespeople—it's how you pay them. Leah Tharin breaks down the incentive traps killing self-serve revenue and what to do instead.
Leah Tharin · PLG Advisor
João Gonçalves: Como Crescer 10x em 2 Anos no QuintoAndar e OLX Brasil
João Gonçalves liderou growth no OLX e QuintoAndar quando ninguém falava de growth no Brasil. Aqui, ele conta como escalou o QuintoAndar 10x em 2 anos, sobreviveu à fusão OLX-Bom Negócio e por que demitir rápido é mais humano que arrastar.
Joao Goncalves · Founder
Thiago Goularte sobre Monetização Retail Media e a Makers Community
Thiago Goularte construiu a Makers, comunidade dos principais CMOs do Brasil, enquanto escalava monetização no Rappi. Como projetos paralelos criam melhores decisões e por que ele nunca cobrou dos membros.
Thiago Goularte · Director de Monetizacion
Teresa Torres on Why Discovery Teams Throw Ideas Away, Not Build Faster
Product discovery coach Teresa Torres explains why the best growth teams compare and contrast solutions before building—and how assumption testing beats A/B testing for deciding what to ship.
Teresa Torres · Product Discovery Coach
Sri Batchu on Why Two-Thirds of Your Growth Projects Will Fail
Ramp's Head of Growth shares hard-won lessons from scaling Opendoor to $5B and building Instacart's ads business—including why sticking to conviction cost them short-term growth but saved the company.
Sri Batchu · Head of Growth
Darius Contractor on the 5 Signs of Top Growth Talent at Scale
The former VP Growth at Airtable breaks down exactly when to hire growth, how to spot business-driven mindsets, and why your North Star metric might be strangling your upside.
Darius Contractor · Chief Growth Officer
George Bonaci on Finding Alpha in Growth & Why Most Bets Should Fail
Ramp's VP of Growth shares hard-won lessons on running experiments that actually work, saturating channels faster than your competitors, and why hiring junior growth talent beats senior every time.
George Bonaci · VP of Growth
Hernan Corral de Pomelo: de 350 empleados y $63M a cerrar su apuesta más grande
Lluís Canadel levantó $63 millones para Treinta, llegó a 350 empleados en menos de 2 años sin monetizar, construyó un marketplace con 5 centros de distribución y finalmente cerró todo para volver al producto gratuito que tenía al día 1.
Hernan Corral · Co-founder
Matt Lerner on Why 90% of Your Growth Work is Wasted Effort
Former PayPal growth leader Matt Lerner spent 11 years watching teams waste millions on preventable mistakes. Here's how to find the 10% of work that actually drives 90% of growth.
Matt Lerner · Growth Leader
David Velez on Why Nubank Treats Everyone Like a Sequoia Partner
The Nubank founder reveals how Doug Leone's people radar shaped his hiring philosophy, why half of Brazil trusts a purple credit card, and the non-obvious bet beyond banking.
David Velez · CEO & Founder
Tati Gracia: De Cupido do Par Perfeito a Diretora de Growth na Era Digital
Antes de ChatGPT e IA generativa, Tati Gracia atendia 40 e-mails por dia como cupido humanizado do Par Perfeito. Suas lições sobre tecnologia, comportamento e crescimento seguem atuais 20 anos depois.
Tati Gracia · Diretora de Growth
Regina Moreno de Bitso: Por qué CAC ya no importa y ROI es el futuro
Regina Moreno explica cómo Quesky pasó de obsesionarse con CAC a medir ROI real por campaña, por qué el 20% de tus leads puede ser fraude, y cómo integrar marketing y growth sin morir en el intento.
Regina Moreno · Directora de Growth
Elena Verna on Why Growth Is Now a Trust Problem (and Paid Is a Death Trap)
Elena Verna breaks down how Lovable hit $350M ARR in just over a year—without relying on paid ads, SEO, or traditional growth playbooks. Her contrarian take: growth is a trust problem now.
Elena Verna · Head of Growth
Vickie Peng on Why Product-Market Fit Starts With the Market, Not Your Product
Former Instagram product leader and Sequoia partner Vickie Peng explains why most founders fixate on solutions instead of problems—and how to categorize your market's readiness before you build.
Vickie Peng · Partner
Vicki Pang on Why Founders Obsess Over Solutions Instead of Problems
Sequoia's product partner breaks down three archetypes of PMF—hair on fire, hard fact, and future vision—and why most founders are solving for the wrong side of the equation.
Pablo Srugo · Partner
Ezequiel Huertein: Cómo educar superó a los descuentos en Mercado Pago
El Growth Marketing Lead de Clara revela cómo Mercado Pago ganó con educación cuando todos apostaban por descuentos, y por qué armó un call center "antiinnovador" que aumentó 20% la conversión.
Growth Marketing Lead · Global Head of Growth Marketing
Brian Balfour on Why Retention Beats Acquisition Every Time
The founder of Reforge and former VP of Growth at HubSpot explains why the best companies obsess over retention first, how to define the right retention metric, and why funnels lead to linear thinking.
Brian Balfour · CEO
Daniel Undurraga sobre por qué Cornershop venció en groceries on-demand
El CTO que vendió dos startups comparte cómo crecer de 20 a 1.200 personas con Rocket Internet, por qué las empresas se compran más que se venden, y el arma secreta que llevó a Cornershop de Chile a 8 países.
Daniel Undurraga · Co-founder and CTO
Joshua Castaño de Laika: Cómo Crecer y Rentabilizar sin Renunciar a Ninguno
Joshua Castaño pasó de construir un venture builder en 2012 a dirigir growth y data en el e-commerce de mascotas más grande de Colombia. Su apuesta: no renunciar ni al crecimiento ni a la rentabilidad.
Joshua Castano · Chief Growth & Data Officer
Sri Batchu on How Ramp Built the Fastest-Growing SaaS Business in History
Sri Batchu reveals the growth playbook behind Ramp's unprecedented velocity—from cap table as growth strategy to sales automation with AI, and why his engineers own sales quotas.
Sri Batchu · Head of Growth
Felipe Aranguiz: Cómo Instantly escaló de $0 a +$15M ARR bootstrap en 18 meses
Felipe Aranguiz pasó de ejecutivo de ventas a Director de Revenue en un unicornio bootstrap. Aquí revela los 4 pilares del cold outreach que siguen funcionando y cómo escalaron sin inversores.
Felipe Aranguiz · Director de Revenue
José Vélez de Bold: cómo capturar el 6% de pagos con tarjeta en Colombia
El fundador que vendió Pagos Online a Naspers no creía en los MVPs. Armó Bold con 700 comerciales tocando puertas, terminales subsidiadas y una regla: vender hamburguesas perfectas, no menús complejos.
Jose Velez · Founder & CEO
Archie Abrams on Why Shopify Optimizes for Churn, Not Retention
Shopify's VP of Product reveals how banning KPIs, running multi-year holdouts, and making it easier to churn built a $235B GMV business—and why a third of your "winning" experiments probably don't work.
Archie Abrams · VP Product & Head of Growth
Gilles Bertaux (Livestorm) : comment tenir son positionnement sur un marché saturé
Gilles Bertaux a cofondé Livestorm à 25 ans sur un marché de dinosaures. Sept ans plus tard, il dirige le leader européen privé du webinar. Voici comment il pense positionnement, concurrence et choix technologiques.
Gilles Bertaux · Co-founder & CEO
Colin Specter on Why Enterprise Sales Still Needs Face Time to Win
Orum's VP of Sales breaks down how physical touchpoints, product pilots, and a live conversation platform turned bootstrapped beginnings into Series B success.
Colin Specter · VP of Sales
Tomás Piuzzi: cómo Mercado Libre pasó de 2.500 a 100.000 empleados sin perder el ADN startup
El Head of Growth de Mercado Pago cuenta cómo la empresa creció 25x en 10 años sin perder la mentalidad emprendedora, y por qué las mejores decisiones vienen de mentorías con founders.
Tomas Piuzzi · Head of Growth
Alex Schultz on Why Your North Star Isn't a Metric—and Growth Teams Are Overrated
Meta's CMO breaks down why retention is the only metric that matters pre-PMF, why you shouldn't hire a growth team at 50 employees, and how AI will create entire companies run by one person.
Alex Schultz · CMO and VP of Analytics
Luke Harries on Why ElevenLabs Doesn't Use Product Managers for Growth
The Head of Growth at ElevenLabs explains why horizontal products can work, how to hire your first growth marketer, and why your launch video needs to hook in 30 seconds.
Luke Harries · Head of Growth
Jean-Michel Lemieux on Why Most Companies Overplan 100x
The former CTO of Shopify and VP of Engineering at Atlassian explains why planning is killing your velocity, how to measure progress without story points, and why pair programming works for leadership too.
Luc Levesque · VP Growth
Sandy Diao on Why Data-Driven Growth Killed Descript's Web Launch
The former Director of Growth at Descript explains why copying competitors backfires, how to know when you have channel fit, and why static ads still outperform video on Meta.
Sandy Diao · Director of Growth
Paulo Rebolledo de Rappi: cómo escalar con 1000 experimentos paralelos
Paulo Rebolledo pasó de gestionar 3 ciudades a liderar la vertical más grande de Rappi. Aquí explica el framework de experimentación que corre más de 1000 tests simultáneos y el mindset que separa a los que crecen de los que se estancan.
Paulo Rebolledo · Senior Vice President of Restaurants
Iván Canales de Nubank: cómo llevó product obsession a 10M de clientes
Iván Canales lideró producto en la expansión de Nubank a México. Esto es lo que aprendió sobre no asumir propuestas de valor, construir marca de empleador desde cero y convertir "customer obsession" en un proceso repetible.
Lluis Canadell · Co-founder & CEO
Jose Madera de Lulo Bank: cómo Nubank conquistó México sin copiar Brasil
Jose Madera lideró producto en la primera expansión de Nubank fuera de Brasil. Aquí cuenta por qué ignoraron la tentación de copiar, cómo Product Reviews entrenó equipos desde cero y qué aprendió contratando en un mercado que no los conocía.
Jose Madera · Chief Growth & Marketing Officer
Daniela Gomez de Almada: cómo Nubank llevó su product playbook a México
Iván Canales lideró producto en la primera expansión de Nubank fuera de Brasil. Su aprendizaje: no asumas que tu propuesta de valor funcionará igual en otro mercado, aunque sea Latinoamérica.
Daniela Gomez de Almada · Growth Lead
Iván Canales sobre cómo expandir Nubank a un mercado nuevo sin asumir nada
El ex country manager de Nubank México comparte el playbook real de expansión: focus groups, rituales de producto y la disciplina de no asumir que lo que funcionó en Brasil funcionará en tu mercado.
Alexander Torrenegra · Founder
Felipe Restrepo: Cómo Nubank construyó producto en México sin copiar Brasil
El ex VP de Producto de Nubank México revela por qué no asumieron que la propuesta de valor de Brasil funcionaría igual, cómo construyeron equipo cuando nadie los conocía, y el ritual que usaron para escalar cultura de producto.
Felipe Restrepo · VP of Growth
Victoria Colombato: Cómo Duplicar el Conversion Rate en Mural (Ex-PM Growth)
Victoria Colombato fue la primera persona contratada en el equipo de Growth de Mural. En su segundo quarter duplicó el conversion to paid. Aquí está el manual que usó para lograrlo.
Victoria Colombato · Head of Growth
Pablo Moretti de Mercado Libre: Stickers, Asia y el fin de la demanda planificada
Pablo Moretti, VP de Tecnología en Mercado Libre, explica cómo una apuesta de un mes con stickers multiplicó las reseñas por 3.5, por qué ahora compiten por Daily Active Users y qué aprendieron de las plataformas asiáticas.
Pablo Moretti · VP of Technology
Phil Carter on Why Most Consumer Subscription Apps Die Before $10M ARR
Most consumer subscription apps launch fast, hit $1-10M ARR, then slam into a ceiling. Phil Carter breaks down the unit economics trap and the input metrics that actually matter.
Phil Carter · Growth Advisor
Hila Qu on Why PLG Is Really DLG (Data-Led Growth)
The former Director of Growth at GitLab explains why most companies fail at product-led growth, how to avoid giving away your product for nothing, and the leverage points that drive actual conversions.
Hila Qu · Entrepreneur-in-Residence at Reforge
Santiago Savinon: Cómo AI está rediseñando growth en 99minutos
Santiago Savinon, CGO de 99minutos, comparte cómo está usando AI para turbocargar cada etapa del customer journey, desde lead generation hasta retención, en una empresa que mueve 30 millones de paquetes al año.
Santiago Savinon · Chief Growth Officer
Cem Kansu on How Duolingo Ships 10x Faster by Killing the Product Spec
Duolingo's CPO on why the traditional spec-to-code assembly line is dead, how a PM vibe-coded an entire course with no engineers, and why consumer products live and die in the pixels.
Cem Kansu · CPO
Brice Maurin (La Growth Machine) : pourquoi le taux de réponse bat le volume
Le CEO de La Growth Machine explique comment un outil né d'un script pour mutuelle a généré 20 000 sign-ups en 3 mois, et pourquoi vous devriez arrêter de bombarder comme un porc.
Brice Maurin · CEO
Raaz Herzberg on How Wiz Hit $30BN Without Fear-Based Selling
Wiz's CMO explains how the fastest-growing cloud security company ever scaled to multi-billion-dollar ARR by ditching scary tactics, building for infinite scale from day one, and never losing a deal.
Raaz Herzberg · CMO
Fernando del Rio: Cómo quitarle mercado a Mercado Libre sin perder dinero
El ex-director comercial de Mercado Libre revela cómo llevó a Linio de marketplace olvidado a competidor real con triple dígito de crecimiento, sin gastarle en tráfico ni quemar caja.
Fernando del Rio · Chief Growth & Marketing Officer
Laura Schaffer on Why Cameo Was a Growth Loop, Not a Business
Amplitude's VP of Growth breaks down how Cameo mistook a pandemic tailwind for product-market fit—and why understanding attribution matters more than chasing hockey sticks.
Laura Schaffer · VP of Growth
Kieran Flanagan on Why Growth Teams Will Disappear at HubSpot
HubSpot's former VP of Growth says AI is collapsing the walls between product-led and sales-led motions—and growth teams as we know them won't survive. Here's what replaces them.
Kieran Flanagan · CMO
Julian Nunez de Yuno: de vender dulces en el colegio a 3B de dólares
Julian Nunez construyó Yuno después de ver cómo Rappi perdía 30-40% de sus pagos en cada país. Acá está la historia detrás del agregador de pagos que hoy procesa miles de millones.
Julian Nunez · Founder
Elena Verna on 10 Growth Tactics That Always Fail (But Keep Getting Tried)
Elena Verna has seen the same growth mistakes play out at Miro, Amplitude, Dropbox, and dozens of companies she advises. Here are the tactics that never work—and why teams keep trying them anyway.
Elena Verna · Head of Growth
Laura Schaffer on Why Adding Friction to Your Signup Flow Boosted Conversion 5%
Laura Schaffer ran a guerrilla A/B test at Twilio that broke every assumption about developer signups—and discovered that "bad friction is bad and good friction is good."
Laura Schaffer · VP of Growth
Nicolás Rojas: De Copiar a Globant a Crear un Producto de AI con 50.000 Usuarios
El fundador de DAPTA cuenta cómo pasó de intentar replicar el playbook de Globant en una software factory a construir un producto de AI que hoy tiene 50.000 usuarios y $5.4M levantados.
Nicolas Rojas · Founder
Elena Verna: Why 95% of Growth Is Now Innovation, Not Optimization
Elena Verna has thrown out 60% of her growth playbook at Lovable. Here's what actually moves the needle when you're scaling to $200 million ARR in 12 months.
Elena Verna · Head of Growth
Elena Verna on Why 95% of Growth is Now Innovation, Not Optimization
The head of growth at Lovable explains why traditional activation tactics don't matter anymore, how shipping velocity became the ultimate retention strategy, and why she's spending 95% of her time inventing new growth loops instead of optimizing old ones.
Elena Verna · Head of Growth
Carolina Samsing sobre escalar SaaS en Latam sin morir en el intento
Carolina Samsing llevó HubSpot de 3 a 3.000 clientes en Latam y hoy escala Nowports. Aquí comparte qué frameworks funcionan, qué mitos bloquean el crecimiento regional y por qué la transparencia radical es la ventaja competitiva que ignoramos.
Carolina Samsing · VP of Growth
Christopher Miller on How HubSpot Built a PLG Empire on Free Software
HubSpot launched a free CRM in 2015 without a clear plan for what came next. Christopher Miller shares how an aggressive growth team turned self-service revenue from a side project into the company's core engine.
Christopher Miller · VP of Product, Growth & AI
Naomi Gleit on Meta's Early Growth Playbook and the Power of Disagreeability
Employee #29 at Facebook reveals how the legendary growth team shifted from marketing to product, why "7 friends in 10 days" worked, and what makes Mark Zuckerberg's small group so effective.
Naomi Gleit · Head of Product
Robin Conquet : 200 000 € de CA avec 3 000 écoutes par épisode de podcast
Avec son podcast DataGen, Robin Conquet facture 12 000 € par épisode sponsorisé et génère 200 000 € par an sur le sponsoring seul. Son secret ? Une audience ultra-qualifiée de leaders data des grandes entreprises.
Jeremy Goillot · CEO @ The Mobile First Company
Bangaly Kaba on Why Most Teams Skip the Work That Actually Matters
Bangaly Kaba helped scale Instagram to over 1 billion users. His secret wasn't shipping faster—it was the intentional work most PMs skip entirely.
Bangaly Kaba · Director of Product Management
Amol Avasare on How Anthropic Grew from $1B to $19B ARR in 14 Months
The hardest job in growth means throwing out 70% of what you know, spending most of your time firefighting success disasters, and betting big instead of optimizing small.
Amol Avasare · Head of Growth
Jeremy Goillot : Pourquoi Mobile First tue les logiciels d'entreprise
L'ancien Head of Growth de Spendesk a levé 12 millions de dollars en seed pour reconstruire les outils B2B sur mobile. Son pari : les PME n'achèteront plus jamais de tableaux de bord à 85€ par licence.
Jeremy Goillot · CEO @ The Mobile First Company
Jeremy Goillot : lever 12M$ en seed et réinventer le B2B sur mobile
L'ex-Head of Growth de Spendesk raconte comment il a levé 12 millions de dollars en seed sur un Notion, pourquoi les all-in-one sont un piège, et comment il reconstruit les outils B2B avec une obsession : le mobile first.
Jeremy Goillot · CEO @ The Mobile First Company
Yuriy Timen on Why Growth Advisors Should Never Control the Sausage
After scaling Grammarly to half a billion in revenue as its first go-to-market hire, Yuriy Timen spent four years advising 35+ companies. His biggest insight: the things you think are coupled—growth and product, dunning and access, advice and execution—almost never need to be.
Yuriy Timen · Growth Advisor