Growth Insights
Lessons from 247 conversations with growth leaders
Synthesized from 125 hours of podcast interviews across 40 shows in 4 languages. Every article quotes the people who actually built it.
Shruti Khatod on Why Growth Channels Are Now Brand Amplifiers
Nutrafol's VP of Growth Marketing explains how she connects brand favorability to cost per acquisition, cracked linear TV creative, and tracks brand impact through retargeting pools and search volume.
Shruti Khatod · VP of Growth Marketing
Jordan Hwang on Experimenting to Learn, Not to Win at OpenPhone
Jordan Hwang, VP of Marketing at OpenPhone, explains why quality experiment design beats volume, how to earn autonomy for channel testing, and the real reason growth programs flatline.
Jordan Hwang · VP of Marketing
Ketty Slonimsky on How Palta Scales Apps to $100M+ Without SEO
Ketty Slonimsky runs growth for Flo, Simple, and Zing—apps doing $550M combined revenue. Here's how she uses web onboardings, second subscriptions, and 1,000 creatives per week to beat bigger competitors.
Ketty Slonimsky · Chief Growth Officer
Omer Shai on How Wix Built a $100M Marketing Machine Without LTV
Wix's 18-year CMO runs a $100M+ marketing budget without using LTV. Instead, he bets on TROI, manages 10 channels expecting 4 to fail, and just bought two Super Bowl spots—one for a company barely two months old.
Omer Shai · CMO
Mayur Gupta on Why 80% of Kraken's Growth Is Still Organic
Kraken's CMO reveals how they maintain 80%+ organic growth while scaling paid from $10M to nine figures, and why the hardest growth levers matter most.
Mayur Gupta · CMO
Bruno Estrella on How Clay Built $500M Valuation with Controlled Chaos
Clay's Head of Growth Marketing reveals the unsexy reality behind scaling from 20 to 700 people: controlled chaos, billboard anxiety, and why PLG isn't for everyone.
Bruno Estrella · Head of Growth Marketing
Antoine Le Nel on Why Revolut Killed CAC Targets and Runs No A/B Tests
The Chief Growth Officer at one of the fastest-growing fintechs explains why his team never discusses CAC, why A/B tests kill speed, and how measurement frameworks create unfair advantages.
Antoine Le Nel · Chief Growth & Marketing Officer
Raman Malik on Why Perplexity Spends Almost Nothing on Paid Acquisition
Raman Malik ran a paid acquisition team at Lyft before joining Perplexity. Now he barely touches it. Here's why retention beats channel optimization, what good activation rates actually look like, and how to know when CAC:LTV even matters.
Raman Malik · Head of Growth
George Bonaci on Finding Alpha in Growth & Why Most Bets Should Fail
Ramp's VP of Growth shares hard-won lessons on running experiments that actually work, saturating channels faster than your competitors, and why hiring junior growth talent beats senior every time.
George Bonaci · VP of Growth
Matt Lerner on Why 90% of Your Growth Work is Wasted Effort
Former PayPal growth leader Matt Lerner spent 11 years watching teams waste millions on preventable mistakes. Here's how to find the 10% of work that actually drives 90% of growth.
Matt Lerner · Growth Leader
Regina Moreno de Bitso: Por qué CAC ya no importa y ROI es el futuro
Regina Moreno explica cómo Quesky pasó de obsesionarse con CAC a medir ROI real por campaña, por qué el 20% de tus leads puede ser fraude, y cómo integrar marketing y growth sin morir en el intento.
Regina Moreno · Directora de Growth
Elena Verna on Why Growth Is Now a Trust Problem (and Paid Is a Death Trap)
Elena Verna breaks down how Lovable hit $350M ARR in just over a year—without relying on paid ads, SEO, or traditional growth playbooks. Her contrarian take: growth is a trust problem now.
Elena Verna · Head of Growth
Ezequiel Huertein: Cómo educar superó a los descuentos en Mercado Pago
El Growth Marketing Lead de Clara revela cómo Mercado Pago ganó con educación cuando todos apostaban por descuentos, y por qué armó un call center "antiinnovador" que aumentó 20% la conversión.
Growth Marketing Lead · Global Head of Growth Marketing
Sri Batchu on How Ramp Built the Fastest-Growing SaaS Business in History
Sri Batchu reveals the growth playbook behind Ramp's unprecedented velocity—from cap table as growth strategy to sales automation with AI, and why his engineers own sales quotas.
Sri Batchu · Head of Growth
Sandy Diao on Why Data-Driven Growth Killed Descript's Web Launch
The former Director of Growth at Descript explains why copying competitors backfires, how to know when you have channel fit, and why static ads still outperform video on Meta.
Sandy Diao · Director of Growth
Phil Carter on Why Most Consumer Subscription Apps Die Before $10M ARR
Most consumer subscription apps launch fast, hit $1-10M ARR, then slam into a ceiling. Phil Carter breaks down the unit economics trap and the input metrics that actually matter.
Phil Carter · Growth Advisor
Carolina Samsing sobre escalar SaaS en Latam sin morir en el intento
Carolina Samsing llevó HubSpot de 3 a 3.000 clientes en Latam y hoy escala Nowports. Aquí comparte qué frameworks funcionan, qué mitos bloquean el crecimiento regional y por qué la transparencia radical es la ventaja competitiva que ignoramos.
Carolina Samsing · VP of Growth
Robin Conquet : 200 000 € de CA avec 3 000 écoutes par épisode de podcast
Avec son podcast DataGen, Robin Conquet facture 12 000 € par épisode sponsorisé et génère 200 000 € par an sur le sponsoring seul. Son secret ? Une audience ultra-qualifiée de leaders data des grandes entreprises.
Jeremy Goillot · CEO @ The Mobile First Company
Jeremy Goillot : Pourquoi Mobile First tue les logiciels d'entreprise
L'ancien Head of Growth de Spendesk a levé 12 millions de dollars en seed pour reconstruire les outils B2B sur mobile. Son pari : les PME n'achèteront plus jamais de tableaux de bord à 85€ par licence.
Jeremy Goillot · CEO @ The Mobile First Company
Shruti Khatod on Brand as a Growth Lever, Not a Side Hustle
Most growth marketers still treat brand as something that happens on the side. Shruti Khatod spent 15 years learning why that's exactly backward—and how to fix it.
Shruti Khatod · VP of Growth Marketing
Sandy Diao on Why Being Data-Driven Can Kill Your Growth
Most growth teams fail because they're too data-driven. Sandy Diao believes the best growth hypotheses start with customer stories, not benchmarks—and she has the conversion disasters to prove it.
Sandy Diao · Director of Growth
Regina Moreno: Por qué el volumen en marketing ya no importa
Prefiere traer un cliente que cueste $100 pero deje $5,000, a uno que cueste $1 y deje $5. En una industria obsesionada con el volumen, Regina Moreno redefinió las reglas del juego.
Regina Moreno · Directora de Growth
Raman Malik on Why Growth Teams Should Fail More and Spend Less
The head of growth at Perplexity thinks your team is running too many A/B tests, playing it too safe with big bets, and obsessing over the wrong activation metrics.
Raman Malik · Head of Growth
Omer Shai on Why Conversion Rate is a Stupid Metric
The Wix CMO refuses to measure lifetime value, bought a Super Bowl spot 12 days after an acquisition, and runs 50+ marketers at a company younger than most Series A startups.
Omer Shai · CMO
Mayur Gupta on Why Brand Versus Performance Is a False Choice
The Kraken CMO who led growth at Spotify believes the greatest mistake in marketing was splitting brand from performance. His framework for product-led growth engines starts with data, not campaigns.
Mayur Gupta · CMO
Matt Lerner on Why Growth Is Figuring Stuff Out, Not Running Playbooks
After 11 years running growth at PayPal and coaching hundreds of startups at 500 Startups, Matt Lerner knows the best growth hires have zero marketing experience—and the best funnels add friction.
Matt Lerner · Growth Leader
Ketty Slonimsky on Building Unfair Advantages in Red Ocean Markets
Most growth leaders chase uncrowded markets. Ketty Slonimsky does the opposite: she hunts red oceans where competitors already make $100 million, then outbuilds them with unfair advantages most startups will never have.
Ketty Slonimsky · Chief Growth Officer
Jose Velez y el manual para ganar terreno vendiendo puerta a puerta en fintech
El fundador de Bold invirtió en Meta y Google, no funcionó. Contrató 700 comerciales para tocar puertas y llegó al 6% de pagos con tarjeta en Colombia.
Jose Velez · Founder & CEO
João Gonçalves e a arte de fazer o desconhecido parecer familiar
O físico teórico português que virou um dos executivos de growth mais pragmáticos do Brasil tem uma obsessão: fazer o desconhecido parecer reconhecível. E isso mudou como QuintoAndar e OLX cresceram.
Joao Goncalves · Founder
Growth Marketing Lead: Educación antes que descuentos en Mercado Pago
En Mercado Pago, cuando probaron regalar dinero versus enviar guías educativas, los PDFs ganaron. Un aprendizaje que desafía todo lo que creemos sobre incentivos en fintech.
Growth Marketing Lead · Global Head of Growth Marketing
George Bonaci: Why Most Growth Teams Are Placing Bets Too Slowly
The VP of Growth at Ramp believes most startups reach channel saturation too slowly, run experiments too carefully, and hire too senior—here's why he optimizes for speed over rigor.
George Bonaci · VP of Growth
Elena Verna's Growth Machine: How Lovable Broke Every Rule
The head of growth at Lovable—now at $350M ARR in barely a year—has thrown out 70% of her playbook. No optimization. No rebrands. Just innovation, building in public, and giving product away.
Elena Verna · Head of Growth
Bruno Estrella on Building Growth Engines Through Ecosystem Economics
The most underrated question in startup land isn't how fast you're growing—it's whether you actually know why you're growing at all.
Bruno Estrella · Head of Growth Marketing
Belen Gavilan: construir hábitos antes que adquirir usuarios
Crecer de 600.000 a 3,5 millones de usuarios no fue un problema de canales. Fue un problema de hábitos, propuesta de valor imperfecta y timing cultural.
Belen Gavilan · Chief Growth Officer
Antoine Le Nel on Why Belief Is the Enemy of Growth
The Chief Growth Officer at Revolut has no belief in brand, influencers, or A/B tests. His conviction? The moment you believe in anything, your growth engine breaks down.
Antoine Le Nel · Chief Growth & Marketing Officer
Andrew Chen on Growth in the AI Era: Why the MVP Is Dead Again
The a16z general partner sees AI products growing to millions of users with no growth strategy, random acronym names, and zero notifications—just like the early internet.
Andrew Chen · General Partner
Alex Schultz: Why All Marketing Is Performance Marketing
The Meta CMO who runs analytics believes every company hires growth teams too early, most North Stars are actually broken, and the idea of one-person companies is less crazy than you think.
Alex Schultz · CMO and VP of Analytics
The $100M Question: When 8 Growth Leaders Actually Scale Paid vs. Pull Back
What the best growth leaders say about channel mix, creative testing, and knowing when to scale vs pull back