Lessons from 247 conversations with growth leaders

Elena Verna on Why $100M ARR Doesn't Mean You Have Product-Market Fit

Elena Verna helped Lovable hit $100M ARR in 8 months—faster than any company in history. Here's why she believes they still don't have product-market fit and what that means for every growth leader building in AI.

Elena Verna · Head of Growth

Lucas Vargas on Building Nomad: Why a VIP Lounge Beats a Business Model

Most fintechs in 2021 were obsessing over CAC and LTV. Lucas Vargas built a VIP lounge at Guarulhos Airport in the middle of a pandemic when no one was traveling.

Lucas Vargas · CEO & Founder

Casey Winters on Why Marketplace Founders Play the Wrong Game Early On

The former CPO at Eventbrite and growth leader at Pinterest and Grubhub explains why most marketplace founders obsess over the wrong metrics, how to spot sustainable acquisition loops before launch, and why your software doesn't matter as much as you think.

Casey Winters · Fmr CPO / Growth Advisor

Sean Ellis on Why Product-Market Fit Is Just the Beginning

The founder who coined "growth hacking" reveals why most startups waste their product-market fit advantage—and shares the survey questions that helped Dropbox avoid that trap.

Todd Olson · Founder & CEO

Didier Hilhorst (Qonto) : Comment le zéro bug structure votre growth

Qonto ne tolère jamais plus de 5 bugs en backlog. Pennylane en a 140. Les deux explosent. La différence ? Choisir sa religion produit et l'assumer jusqu'au bout.

Didier Hilhorst · VP Design

Growth Leaders from Meta, Twitter, and Instacart on What Actually Moves the Needle

The operators who scaled Facebook, Twitter, Instagram, Uber, and Instacart share their most counterintuitive lessons: why retention trumps acquisition, when to ship without data, and how a single word change unlocked Japan.

Multiple · Co-founder

Yuriy Timen on Why Most Advisors Fail Before They Start

After scaling Grammarly to $500M in revenue, Yuriy Timen spent four years advising 35+ companies. Here's what he had to unlearn about control, ego, and the myth of the linear career.

Yuriy Timen · Growth Advisor

Yuriy Timen on Why Growth Teams Treat Product and Marketing Like Enemies

Grammarly's former Global Head of Growth reveals why most companies split growth into warring tribes—and how to build one team that owns the full funnel instead.

Yuriy Timen · Growth Advisor

Jalay Bisharat on Why Your Product Experience Is Your Brand

The former CMO of Eventbrite, Upwork, and OpenTable breaks down why marketing can't save a mediocre product, how to find the single most important lever in your business, and what makes people say "I did the best work of my career."

Multiple · Co-founder

Cem Kansu on How Duolingo Built a $500M Business Being "Unhinged"

Duolingo's Chief Product Officer reveals how streaks, passive-aggressive notifications, melting app icons, and AI-powered video calls helped build a freemium juggernaut that grows 60% year-over-year.

Cem Kansu · CPO

Sean Ellis on Why Your Growth Team Is Probably Just Rebranded Marketing

The man who coined "growth hacking" spent the last six years fixing a problem: teams read Hacking Growth, get excited, then fail at execution. Here's what actually works.

Sean Ellis · Founder

Everett Butler on Building Go-to-Market in a Category That Doesn't Exist Yet

The head of marketing at Lindy explains why you can't outsource positioning to the market, why retention is a growth responsibility, and how AI will change what marketing teams look like.

Everett Butler · Head of Marketing

Sean Ellis on Testing Product-Market Fit Across 600,000 Books and 16 Countries

The founder of growth hacking spent 100 days teaching workshops across 16 countries. Here's what he learned about cultural appetite for risk, the real power of his PMF question, and why collaboration beats knowledge.

Sean Ellis · Founder

Vaibhav Sahgal on Why Growth Teams Should Be Renamed Value Connection

Reddit's former Head of Growth explains why push notifications need a 10% CTR threshold, why your first growth hire should ship in week two, and what Mark Pincus taught him about testing ideas before building them.

Vaibhav Sahgal · VP Consumer Product

Roman Hughes: Por qué Growth No Importa Si Tu Marketplace No Funciona

El VP de Marketing de Rappi desmonta la obsesión por growth a toda costa y explica cómo pasó de regalar 30% todos los viernes a cambiar hábitos sostenibles con menos incentivos y más propensión.

Roman Hughes · VP Marketing

Darren Chait on Why Calendly's Viral Growth Still Requires Growth Fundamentals

When your product schedules millions of meetings a week and has natural viral loops, you'd think growth runs itself. Calendly's Darren Chait explains why that's never the case.

Darren Chait · VP of Marketing

Darren Chait on How Calendly Optimizes Virality Without Letting It Run Wild

Darren Chait breaks down how Calendly turns millions of weekly meetings into sustainable growth—and why viral loops still need relentless optimization to work.

Tom Smith · CEO & Founder

Marily Nika on Why AI Isn't the Product—The Experience Is

Google's GenAI Product Lead has been building AI products for a decade. Her take: stop treating AI as the solution and start using it to create better experiences.

Marily Nika · Gen AI Product Lead

Ketty Slonimsky on How Palta Scales Apps to $100M+ Without SEO

Ketty Slonimsky runs growth for Flo, Simple, and Zing—apps doing $550M combined revenue. Here's how she uses web onboardings, second subscriptions, and 1,000 creatives per week to beat bigger competitors.

Ketty Slonimsky · Chief Growth Officer

Mayur Gupta on Why 80% of Kraken's Growth Is Still Organic

Kraken's CMO reveals how they maintain 80%+ organic growth while scaling paid from $10M to nine figures, and why the hardest growth levers matter most.

Mayur Gupta · CMO

Darius Contractor on Why You Can Only Grow People 20% Per Year

The Chief Growth Officer at Otter.ai has a quantified approach to everything: how fast people can grow, when to hire above someone, and how to compose job roles that keep top performers engaged.

Darius Contractor · Chief Growth Officer

Cem Kansu on Why Duolingo Leaves Money on the Table with Free Users

Duolingo's Chief Product Officer reveals how prioritizing free user experience over conversion rates built a growth flywheel that generates over a million downloads per day—mostly organic.

Cem Kansu · CPO

Sean Collins on Why Lifecycle Marketing Isn't Just Email and SMS

The Lifecycle Marketing Lead at Bilt Rewards explains why lifecycle isn't about channels, how to know when not to make a decision, and why some e-commerce brands should just embrace billboard marketing.

Sean Collins · Lifecycle Marketing Lead

Gina Gotthilf on Why Duolingo Grew Without a Budget and Scrappy Beats Rich

The former Duolingo VP of Marketing and Growth explains why having no budget forced better decisions, how she became employee #20, and why her new $13 million startup operates like it's broke.

Gina Gotthilf · Co-founder & CMO

Juliana Aldana: Cómo lanzar 19 ciudades en 60 días con Uber Eats

Juliana Aldana pasó por Uber, Rappi y Mercado Pago. Aquí cuenta cómo adaptó playbooks gringos a Latinoamérica, lanzó 19 ciudades en dos meses, y por qué los restaurantes mexicanos no le creían a alguien que nunca probó sus tacos.

Juliana Aldana · Head of Product

Ron Schneidermann on How AllTrails Accelerated Growth Post-COVID

AllTrails CEO Ron Schneidermann reveals how the outdoor recreation platform leveraged early platform advantages, community building, and product market fit to sustain explosive pandemic growth.

Ron Schneidermann · CEO

Ed Baker on the Five Functions Every Growth Team Needs to Scale

The former VP of Growth at Uber and Facebook reveals how to structure cross-functional growth teams, avoid the trap of growing too early, and identify the 1–2 experiments that matter more than everything else combined.

Ed Baker · Angel Investor and Growth Advisor

Yann Leonardi sur le framework AARRR : arrêtez d'empiler des bonus

Expert en Growth Marketing, Yann Leonardi explique pourquoi votre offre saturée de bonus ne convertit pas, et comment bâtir un système d'acquisition basé sur l'action, la psychologie client, et la validation terrain.

Yann Leonardi · Co-Founder

Georgia Vidler on Why Canva Rejects Silicon Valley's MVP Obsession

Georgia Vidler built Canva into a product so intuitive that high schoolers teach their parents to use it. Here's how she kept it simple while adding 1,500 employees.

Georgia Vidler · Former Head of Product

Antoine Le Nel on Why Revolut Killed CAC Targets and Runs No A/B Tests

The Chief Growth Officer at one of the fastest-growing fintechs explains why his team never discusses CAC, why A/B tests kill speed, and how measurement frameworks create unfair advantages.

Antoine Le Nel · Chief Growth & Marketing Officer

Belén Gavilán: Cómo Tempo Creció de 600K a 3.5M de Usuarios en Chile

La Chief Growth Officer de Tempo revela cómo construyó un modelo de crecimiento que multiplicó por 6 la base de usuarios del neobanco chileno, pasando de marketing digital a orquestar squads multidisciplinarios enfocados en misiones.

Belen Gavilan · Chief Growth Officer

Lauryn Isford on Why Your Activation Metric Should Be in the Single Digits

Most teams pick activation metrics that are too easy to hit. Lauryn Isford explains why single-digit activation rates correlate with long-term retention, and how Airtable's team drove 20% activation growth by rethinking onboarding.

Lauryn Isford · Head of Growth

Raman Malik on Why Perplexity Spends Almost Nothing on Paid Acquisition

Raman Malik ran a paid acquisition team at Lyft before joining Perplexity. Now he barely touches it. Here's why retention beats channel optimization, what good activation rates actually look like, and how to know when CAC:LTV even matters.

Raman Malik · Head of Growth

Teresa Torres on Why Discovery Teams Throw Ideas Away, Not Build Faster

Product discovery coach Teresa Torres explains why the best growth teams compare and contrast solutions before building—and how assumption testing beats A/B testing for deciding what to ship.

Teresa Torres · Product Discovery Coach

Darius Contractor on the 5 Signs of Top Growth Talent at Scale

The former VP Growth at Airtable breaks down exactly when to hire growth, how to spot business-driven mindsets, and why your North Star metric might be strangling your upside.

Darius Contractor · Chief Growth Officer

David Velez on Why Nubank Treats Everyone Like a Sequoia Partner

The Nubank founder reveals how Doug Leone's people radar shaped his hiring philosophy, why half of Brazil trusts a purple credit card, and the non-obvious bet beyond banking.

David Velez · CEO & Founder

Tati Gracia: De Cupido do Par Perfeito a Diretora de Growth na Era Digital

Antes de ChatGPT e IA generativa, Tati Gracia atendia 40 e-mails por dia como cupido humanizado do Par Perfeito. Suas lições sobre tecnologia, comportamento e crescimento seguem atuais 20 anos depois.

Tati Gracia · Diretora de Growth

Elena Verna on Why Growth Is Now a Trust Problem (and Paid Is a Death Trap)

Elena Verna breaks down how Lovable hit $350M ARR in just over a year—without relying on paid ads, SEO, or traditional growth playbooks. Her contrarian take: growth is a trust problem now.

Elena Verna · Head of Growth

Ezequiel Huertein: Cómo educar superó a los descuentos en Mercado Pago

El Growth Marketing Lead de Clara revela cómo Mercado Pago ganó con educación cuando todos apostaban por descuentos, y por qué armó un call center "antiinnovador" que aumentó 20% la conversión.

Growth Marketing Lead · Global Head of Growth Marketing

Brian Balfour on Why Retention Beats Acquisition Every Time

The founder of Reforge and former VP of Growth at HubSpot explains why the best companies obsess over retention first, how to define the right retention metric, and why funnels lead to linear thinking.

Brian Balfour · CEO

Daniel Undurraga sobre por qué Cornershop venció en groceries on-demand

El CTO que vendió dos startups comparte cómo crecer de 20 a 1.200 personas con Rocket Internet, por qué las empresas se compran más que se venden, y el arma secreta que llevó a Cornershop de Chile a 8 países.

Daniel Undurraga · Co-founder and CTO

Joshua Castaño de Laika: Cómo Crecer y Rentabilizar sin Renunciar a Ninguno

Joshua Castaño pasó de construir un venture builder en 2012 a dirigir growth y data en el e-commerce de mascotas más grande de Colombia. Su apuesta: no renunciar ni al crecimiento ni a la rentabilidad.

Joshua Castano · Chief Growth & Data Officer

Archie Abrams on Why Shopify Optimizes for Churn, Not Retention

Shopify's VP of Product reveals how banning KPIs, running multi-year holdouts, and making it easier to churn built a $235B GMV business—and why a third of your "winning" experiments probably don't work.

Archie Abrams · VP Product & Head of Growth

Alex Schultz on Why Your North Star Isn't a Metric—and Growth Teams Are Overrated

Meta's CMO breaks down why retention is the only metric that matters pre-PMF, why you shouldn't hire a growth team at 50 employees, and how AI will create entire companies run by one person.

Alex Schultz · CMO and VP of Analytics

Sandy Diao on Why Data-Driven Growth Killed Descript's Web Launch

The former Director of Growth at Descript explains why copying competitors backfires, how to know when you have channel fit, and why static ads still outperform video on Meta.

Sandy Diao · Director of Growth

Jose Madera de Lulo Bank: cómo Nubank conquistó México sin copiar Brasil

Jose Madera lideró producto en la primera expansión de Nubank fuera de Brasil. Aquí cuenta por qué ignoraron la tentación de copiar, cómo Product Reviews entrenó equipos desde cero y qué aprendió contratando en un mercado que no los conocía.

Jose Madera · Chief Growth & Marketing Officer

Victoria Colombato: Cómo Duplicar el Conversion Rate en Mural (Ex-PM Growth)

Victoria Colombato fue la primera persona contratada en el equipo de Growth de Mural. En su segundo quarter duplicó el conversion to paid. Aquí está el manual que usó para lograrlo.

Victoria Colombato · Head of Growth

Pablo Moretti de Mercado Libre: Stickers, Asia y el fin de la demanda planificada

Pablo Moretti, VP de Tecnología en Mercado Libre, explica cómo una apuesta de un mes con stickers multiplicó las reseñas por 3.5, por qué ahora compiten por Daily Active Users y qué aprendieron de las plataformas asiáticas.

Pablo Moretti · VP of Technology

Phil Carter on Why Most Consumer Subscription Apps Die Before $10M ARR

Most consumer subscription apps launch fast, hit $1-10M ARR, then slam into a ceiling. Phil Carter breaks down the unit economics trap and the input metrics that actually matter.

Phil Carter · Growth Advisor

Hila Qu on Why PLG Is Really DLG (Data-Led Growth)

The former Director of Growth at GitLab explains why most companies fail at product-led growth, how to avoid giving away your product for nothing, and the leverage points that drive actual conversions.

Hila Qu · Entrepreneur-in-Residence at Reforge

Laura Schaffer on Why Cameo Was a Growth Loop, Not a Business

Amplitude's VP of Growth breaks down how Cameo mistook a pandemic tailwind for product-market fit—and why understanding attribution matters more than chasing hockey sticks.

Laura Schaffer · VP of Growth

Elena Verna on 10 Growth Tactics That Always Fail (But Keep Getting Tried)

Elena Verna has seen the same growth mistakes play out at Miro, Amplitude, Dropbox, and dozens of companies she advises. Here are the tactics that never work—and why teams keep trying them anyway.

Elena Verna · Head of Growth

Elena Verna: Why 95% of Growth Is Now Innovation, Not Optimization

Elena Verna has thrown out 60% of her growth playbook at Lovable. Here's what actually moves the needle when you're scaling to $200 million ARR in 12 months.

Elena Verna · Head of Growth

Elena Verna on Why 95% of Growth is Now Innovation, Not Optimization

The head of growth at Lovable explains why traditional activation tactics don't matter anymore, how shipping velocity became the ultimate retention strategy, and why she's spending 95% of her time inventing new growth loops instead of optimizing old ones.

Elena Verna · Head of Growth

Naomi Gleit on Meta's Early Growth Playbook and the Power of Disagreeability

Employee #29 at Facebook reveals how the legendary growth team shifted from marketing to product, why "7 friends in 10 days" worked, and what makes Mark Zuckerberg's small group so effective.

Naomi Gleit · Head of Product

Bangaly Kaba on Why Most Teams Skip the Work That Actually Matters

Bangaly Kaba helped scale Instagram to over 1 billion users. His secret wasn't shipping faster—it was the intentional work most PMs skip entirely.

Bangaly Kaba · Director of Product Management

Yuriy Timen on Why Growth Advisors Should Never Control the Sausage

After scaling Grammarly to half a billion in revenue as its first go-to-market hire, Yuriy Timen spent four years advising 35+ companies. His biggest insight: the things you think are coupled—growth and product, dunning and access, advice and execution—almost never need to be.

Yuriy Timen · Growth Advisor

Vaibhav Sahgal on Value Connection, Not Growth Hacking

The Reddit VP thinks growth teams have a branding problem. They don't create value—they connect it. And that distinction explains everything from when to hire to why push notifications need a 10% CTR minimum.

Vaibhav Sahgal · VP Consumer Product

Inside Tom Smith's Growth Intelligence: How the GWI Founder Thinks About Consumer Research

Most founders obsess over their product. Tom Smith built an entire company around obsessing over everyone else's customers—and turned that insight into a growth engine.

Tom Smith · CEO & Founder

Todd Olson on Finding—and Keeping—Product-Market Fit

The Pendo founder argues that reaching product-market fit is just the beginning—most companies make a critical mistake the moment they think they've found it.

Todd Olson · Founder & CEO

Teresa Torres on Why Customer-Centricity Without Business Value Is a Disservice

The Product Talk founder believes most teams wait too long to learn they've built the wrong thing—and that customer-centricity without profit is just charity work in disguise.

Teresa Torres · Product Discovery Coach

Tati Gracia: quando o cupido vira analista de comportamento

A executiva que casou milhares de brasileiros antes do Tinder existir não confia em fórmulas de crescimento — ela aposta que entender fobia social vale mais que qualquer dashboard de métricas.

Tati Gracia · Diretora de Growth

Sean Ellis on Why Growth Knowledge Doesn't Translate to Execution

He coined "growth hacking" and sold nearly a million books. Then he discovered the hard truth: reading about growth and doing growth are entirely different problems.

Sean Ellis · Founder

Sean Collins on Why Lifecycle Marketing Isn't What You Think It Is

Most marketers confuse email marketing with lifecycle marketing. Sean Collins, VP of Growth Marketing at Bilt Rewards, has spent years learning the difference—and when it actually matters.

Sean Collins · Lifecycle Marketing Lead

Ron Schneidermann on Building Growth in Emerging Platforms

Most founders chase crowded channels where experts compete. Ron Schneidermann built a fitness empire by betting on VR before anyone knew how to grow there.

Ron Schneidermann · CEO

Roman Hughes: Cómo el retorno futuro mata las promociones perpetuas

El problema de las promociones de 30% todos los viernes no es que funcionen. Es que solo funcionan los viernes. Roman Hughes redefinió la retención en Rappi midiendo el cambio de comportamiento, no el pico de órdenes.

Roman Hughes · VP Marketing

Raman Malik on Why Growth Teams Should Fail More and Spend Less

The head of growth at Perplexity thinks your team is running too many A/B tests, playing it too safe with big bets, and obsessing over the wrong activation metrics.

Raman Malik · Head of Growth

Phil Carter on Why Your Best Growth Wins Hide Inside Failed A/B Tests

The former Quizlet and Faire growth leader believes your roadmap should prioritize what you learned from tests that bombed—because that's where the non-obvious breakthroughs live.

Phil Carter · Growth Advisor

Paulo Rebolledo y la filosofía de crecimiento de Rappi: crecer mientras aprendes

La mayoría huye de los problemas. En Rappi, los buscan. Paulo Rebolledo explica por qué la velocidad sin experimentación te mata y cómo 1000 experimentos simultáneos construyen el marketplace más grande de Latinoamérica.

Paulo Rebolledo · Senior Vice President of Restaurants

Pablo Moretti y la batalla por el tiempo del usuario en Mercado Libre

Después de 18 años construyendo el marketplace más grande de Latinoamérica, Moretti descubrió que la verdadera amenaza no viene de Amazon sino de las apps que entretienen.

Pablo Moretti · VP of Technology

Naomi Gleit on Clarity, Canonical Docs, and Disagreeable Givers

Employee number 29 didn't get lucky. She showed up at the office 10 times, volunteered for PM work unpaid, and built a 19-year career on refusing to quit.

Naomi Gleit · Head of Product

The Anti-Data Playbook: What Growth Leaders at Meta, Twitter, and Instacart Know About When to Ignore the Numbers

The operators who scaled Facebook, Twitter, Instagram, and Instacart share a surprising confession: their best growth wins came from strategic shifts, not A/B tests—and every time they trusted their gut alone, they failed.

Multiple · Co-founder

Marily Nika on Why AI Is Not the Product (The Experience Is)

Before generative AI was cool, Marily Nika was building machine learning into video games. Now she's teaching growth teams that personalization matters more than the model—and that experimentation beats data volume every time.

Marily Nika · Gen AI Product Lead

Lauryn Isford on Why Activation Rates Should Be Lower (Not Higher)

Most growth leaders chase high activation rates. Lauryn Isford, who rebuilt Airtable's onboarding and drove a 20% lift, argues the opposite: lower is often better, experiments are expensive, and tooltips are mostly dead weight.

Lauryn Isford · Head of Growth

Laura Schaffer on Misattribution, Self-Serve Pricing, and Career Growth

Laura Schaffer added questions to Twilio's signup flow expecting disaster. Instead, conversion improved 5%. The lesson: sometimes friction creates clarity—and executives are further from customers than they think.

Laura Schaffer · VP of Growth

Kyle Poyar on Why Community Must Betray Your KPIs

The OpenView partner has a rule: if you build community to hit your own objectives, you'll never hit them. His contrarian take on PLG, pricing, and why sales reps calling every free user is a death spiral.

Kyle Poyar · Operating Partner

Ketty Slonimsky on Building Unfair Advantages in Red Ocean Markets

Most growth leaders chase uncrowded markets. Ketty Slonimsky does the opposite: she hunts red oceans where competitors already make $100 million, then outbuilds them with unfair advantages most startups will never have.

Ketty Slonimsky · Chief Growth Officer

Joshua Castano: rentabilizar y crecer no son mandatos incompatibles

En Laika no renunciaron al crecimiento cuando llegó el momento de rentabilizar. Joshua Castano fusionó growth y data para resolver el dilema que está quebrando startups en América Latina.

Joshua Castano · Chief Growth & Data Officer

Gina Gotthilf on Building Growth Without Budget at Duolingo

The former VP of Marketing & Growth at Duolingo would rather have no budget than unlimited resources—a forcing function that separates real growth from expensive theater.

Gina Gotthilf · Co-founder & CMO

Georgia Vidler on Why Simplicity Is the Hardest Product Metric to Measure

The former head of product at Canva thinks most product teams add too many buttons. She spent years making sure hers didn't become the bloated tools they set out to replace.

Georgia Vidler · Former Head of Product

Fernando del Rio: cómo competir contra gigantes con precisión quirúrgica

El gigante no puede moverse rápido en todos los frentes. Fernando del Rio construyó su carrera encontrando precisamente esos espacios donde la escala se convierte en debilidad.

Fernando del Rio · Chief Growth & Marketing Officer

Everett Butler on Building Go-to-Market in a Category That Doesn't Exist Yet

Most marketers debate what to call their product. Everett Butler ships language into the world and lets customer behavior reveal the truth—because in AI, the syntax is being written in real time.

Everett Butler · Head of Marketing

Elena Verna's Growth Machine: How Lovable Broke Every Rule

The head of growth at Lovable—now at $350M ARR in barely a year—has thrown out 70% of her playbook. No optimization. No rebrands. Just innovation, building in public, and giving product away.

Elena Verna · Head of Growth

Ed Baker on Why Growth Leaders Should Do Less, Not More

At Uber, Ed Baker found that 1 or 2 initiatives each year drove more growth than hundreds of other experiments combined. His approach: obsessive focus on the North Star metric and the discipline to ignore everything else.

Ed Baker · Angel Investor and Growth Advisor

Didier Hilhorst et la philosophie du bug comme levier de croissance

Chez Qonto, maintenir moins de 5 bugs en backlog n'est pas une contrainte — c'est l'ADN qui permet au design de devenir un moteur de croissance plutôt qu'un frein.

Didier Hilhorst · VP Design

Darren Chait on Building Viral Growth Without Forgetting the Fundamentals

Most viral products fail because users see the share button but never understand the value. Calendly's VP of Marketing explains why experiencing the product as a scheduler—not just a sender—changes everything about retention and conversion.

Darren Chait · VP of Marketing

The Darius Contractor Playbook for Growth That Doesn't Scale (Until It Does)

Most growth leaders optimize for scale. Darius Contractor spent a decade at Dropbox, Facebook, and Airtable learning that the best growth comes from knowing exactly when not to hire a growth team—and how to let your best people outgrow you.

Darius Contractor · Chief Growth Officer

The Cem Kansu Playbook for Building Product 10x Faster with Smaller Teams

The Duolingo CPO who put ads on a beloved app believes consumer products live and die in the pixels—and that "unhinged" is the highest compliment a product change can receive.

Cem Kansu · CPO

Carolina Samsing y las reglas que rompen las startups al escalar

La mayoría de las startups no fracasan por falta de recursos. Fracasan porque intentan hacer demasiado al mismo tiempo. Carolina Samsing lo aprendió escalando empresas desde Boston hasta México.

Carolina Samsing · VP of Growth

Brian Balfour on Why Great Companies Win With Retention, Not Acquisition

Most founders obsess over acquisition. Brian Balfour proved the winners obsess over keeping people—and built Reforge to teach the world why retention is the only metric that compounds everything else.

Brian Balfour · CEO

Belen Gavilan: construir hábitos antes que adquirir usuarios

Crecer de 600.000 a 3,5 millones de usuarios no fue un problema de canales. Fue un problema de hábitos, propuesta de valor imperfecta y timing cultural.

Belen Gavilan · Chief Growth Officer

Bangaly Kaba's Theory of Impact: Why Your Manager Matters More Than Your Skills

The director of product at YouTube built a framework that forces brutal honesty: your manager is the most important variable in your career equation, and if you're not scoring the environment objectively, you're stuck.

Bangaly Kaba · Director of Product Management

The Archie Abrams Playbook for Building Growth Teams That Think in Decades

Most growth teams obsess over retention. Archie Abrams at Shopify does the opposite—he lowers barriers, welcomes churn, and waits years to measure what actually worked.

Archie Abrams · VP Product & Head of Growth

Andrew Chen on Growth in the AI Era: Why the MVP Is Dead Again

The a16z general partner sees AI products growing to millions of users with no growth strategy, random acronym names, and zero notifications—just like the early internet.

Andrew Chen · General Partner

Alexandre Prot : bâtir une néobanque en refusant les raccourcis du growth

Le fondateur de Qonto construit une néobanque à 5 milliards d'euros en rejetant les playbooks traditionnels de croissance, préférant l'obsession produit aux raccourcis marketing.

Alexandre Prot · Co-founder & CEO

Alex Schultz: Why All Marketing Is Performance Marketing

The Meta CMO who runs analytics believes every company hires growth teams too early, most North Stars are actually broken, and the idea of one-person companies is less crazy than you think.

Alex Schultz · CMO and VP of Analytics

Why the Best Growth Leaders Push Activation Into Product, Not Marketing

Why the best growth leaders push activation work into product, not marketing

Why Elite Growth Leaders Obsess Over Retention Curves Before Acquisition

Why top growth operators obsess over retention curves and how they fix them