"go-to-market strategy"
248 results for "go-to-market strategy"
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AMER Energy Industry Go-To-Market (GTM) Leader
Databricks • United States
Praktikum Go-to-Market Strategy - Hospitals (x/f/m)
Doctolib • Berlin, Berlin, Germany
Vice President, Go-To-Market Operations
HackerOne • Seattle
Senior Go-to-Market Marketing Manager, Americas (IAM)
Thales • Austin, TX 73301
Associate Director, Americas, Go-To-Market
E.l.f. Beauty • New York, NY
Go-To-Market Analyst
Pitchbookdata • Seattle, Washington, United States
Go to Market (GTM) Automation Specialist I
Jobgether • Canada
Director, GTM Strategy & Planning
Fivetran • USA - Austin (dbt)
GTM Strategy & Operations Lead
Affirm • Remote Canada
Senior GTM Strategy & Product Marketing Manager
SOFTBANK ROBOTICS AMERICA INC • Boston, MA 02108
GTM Strategy & Operations, Professional Services
OpenAI • San Francisco
Associate Manager, Product Operations GTM - Strategy & Operations
Doordashusa • San Francisco, CA; New York, NY; Seattle, WA; Chicago, IL; Los Angeles, CA; Tempe, AZ; Denver, CO; Boston, MA, Austin, TX, Portland,OR; Washington D.C.
GTM Strategy & Operations Director
Faire • San Francisco, CA
GTM Price & Strategy Associate
Fanaticscollectibles • New York, NY, United States
Head of GTM Incentive Strategy
Harvey • New York
GTM Strategy & Operations Lead
Perplexity • San Francisco
Senior GTM Strategy & Operations Manager
Vanta • Remote U.S.
GTM Strategy & Operations Territory Analyst
Toast • Boston, MA
GTM Strategy & Operations, India & South East Asia
OpenAI • Singapore
GTM Strategy & Operations, Frontier
Anthropic • San Francisco, CA
GTM Strategy & Operations Lead, Ads Solutions
OpenAI • San Francisco
Senior Manager, Enterprise Strategy & GTM, Americas
Airwallex • US - San Francisco
GTM Strategy and Operations, EMEA
Harvey • London
Head of GTM Strategy & Operations, AMER
Harvey • New York
GTM Strategy & Operations Lead, Reseller & Ecosystem Programs (APAC)
OpenAI • Singapore
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Anthropic • San Francisco, CA | New York City, NY
GTM Strategy and Operations, Industry Lead
Sierra • San Francisco, CA
Head of GTM, AI Inference
Cloudflare • Hybrid
Senior Director, GTM Executive Communications
Elastic • United States
Partner Director, GTM Cloud Partnerships
OpenAI • San Francisco
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What is Product Marketing?
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.
Product Marketing Salary Range
$80K–$200K in the US, with senior PMMs at top tech companies reaching $250K+ OTE
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Product Marketing Manager do?
PMMs define how a product is positioned in the market, craft the messaging, plan launches, create sales collateral, and gather competitive intelligence. They're the voice of the customer inside the company.
Is Product Marketing more marketing or more product?
It depends on the company. At product-led companies, PMMs work closely with product teams on adoption and activation. At sales-led companies, they focus more on enablement and collateral.
What's the career path for a PMM?
Junior PMM → PMM → Senior PMM → Group PMM / Head of Product Marketing → VP Marketing or CMO. Many PMMs also transition into product management or general management.
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Adjacent roles
Adjacent Product Marketing roles
Product Marketing Manager
Bridge product and market. Positioning, launches, sales enablement.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.