Marketing Ops Jobs
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What is Marketing Ops?
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.
Marketing Ops Salary Range
$70K–$160K in the US, with directors reaching $180K+
Top Skills Required
Frequently Asked Questions
What is Marketing Operations?
Marketing ops is the function that keeps the marketing machine running. They manage tools (HubSpot, Marketo, Salesforce), build workflows, maintain data quality, and provide reporting and attribution.
What tools do Marketing Ops teams use?
The core stack typically includes a marketing automation platform (HubSpot, Marketo), CRM (Salesforce), analytics (Google Analytics, Looker), and various integration tools (Zapier, Workato).
Is Marketing Ops a good career path?
Excellent. Companies increasingly recognize that their marketing is only as good as their operations. The role offers clear progression to Director of Marketing Ops, RevOps leadership, or VP Marketing.