Head of Marketing Operations

Marketing Operations at Asana is a growth leadership job with a systems mandate. You’ll set the operating direction, make the funnel work, and push AI into the workflows that shape how marketing and sales development get things done.

What the role really is

You’re the senior operator behind global marketing execution. The work spans growth ops, funnel ops, and martech, with a real seat at the table when marketing strategy meets sales coverage, revenue goals, and executive decisions.

What you'll do

• Set objectives and key results for operations supporting inbound, outbound, digital marketing, and events.
• Lead and grow the global Marketing Operations organization, including alignment with sales development, revenue, and regional marketing leaders.
• Use data to find operational bottlenecks and make the case for marketing strategy with executive stakeholders.
• Partner with Demand Generation Systems to evaluate, acquire, and optimize enterprise marketing technology.
• Lead AI programs across marketing and sales development operations.
• Improve lead routing, account coverage, and contact data quality to match sales coverage and growth goals.

What they want

• Senior operations leadership experience at VP or equivalent level in a high-growth, scale-stage enterprise B2B company.
• A strong analytical track record: setting targets, solving operational problems, and measuring business impact with complex data.
• Experience building and managing large global teams, including managers, in a matrixed enterprise.
• The judgment to challenge senior stakeholders and build agreement across Sales Operations, Revenue, and Go-To-Market teams.
• Deep expertise in enterprise martech, lead routing, funnel architecture, and data governance.
• Curiosity about AI and emerging technology, plus experience designing and executing AI solutions or prototypes for marketing technology and sales development workflows.

Why it's interesting

This role connects the machinery behind marketing to the growth strategy it serves. You’ll shape the global operating model, influence senior decisions, and modernize marketing and sales development workflows with AI. Asana is a platform for human and AI collaboration.

Salary

$277,000 to $326,000 USD base salary.

Location

San Francisco. Onsite. Full time.