Growth careers
Lifecycle Marketing Manager Jobs
Email, push, in-app. The channel that compounds with the user base.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
55 open Lifecycle Marketing Manager roles
Lifecycle & Email Marketing Manager
Jobgether • US
Senior Director, Lifecycle Marketing
Jobgether • US
Lifecycle Marketing Automation Specialist
PadSplit • Desde casa
Lifecycle Marketing Manager
Mixpanel • San Francisco, US (Hybrid)
Email & Lifecycle Marketing Specialist
Pinterest • San Francisco, CA, US; Remote, US
Manager, Lifecycle Marketing
Fsastorecom • United States
Lifecycle Marketing Manager
Chime • San Francisco, CA, USA
E-commerce & CRM Manager
Wopilo • Paris, FR
Global CRM Manager - Experimentation
Too Good To Go • Berlin, Berlin, Germany; København, Hovedstaden, Denmark
Lifecycle Marketing Manager, Capital
Stripe • Remote, US
CRM Manager - Strategy
SumUp • Berlin, Germany
CRM Manager - Operations
SumUp • Berlin, Germany
Lead Product Analyst, Lifecycle Marketing
Pinterest • New York, NY, US; Remote, US
CRM Manager
Inqom • Paris, FR
CRM & Lifecycle Marketing Coordinator - Contractor
Lunar Solar Group • United States
B2B Lifecycle Marketing Manager
ElevenLabs • United Kingdom
Senior Lifecycle Marketing Manager
Gitlab • Remote, Canada; Remote, United States
CRM Manager
MGM Resorts International • Las Vegas Metropolitan Area
Lifecycle Marketing Manager
Peek • United States
Director, CRM Marketing
PrizePicks • Atlanta, GA
Retention Marketing Manager - CRM
PUMA Group • Somerville, MA
Director, Lifecycle Marketing
OKX • New York, United States; San Jose, California, United States
Associate Manager, Consumer Lifecycle Marketing, New
Doordashusa • New York, NY
CRM Marketing Manager
Emma sleep • Lisbon
Companies hiring
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Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
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