Growth careers
Lifecycle Marketing Manager Jobs
Email, push, in-app. The channel that compounds with the user base.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
44 open Lifecycle Marketing Manager roles
User Growth & Lifecycle Marketing Manager
Binance • UAE, Dubai
Senior Marketing Automation & Lifecycle Manager
Jobgether • Canada
Senior Manager, Lifecycle Marketing & CRM
Jobgether • US
Sr. Email Marketing Manager
Gongio • New York City
Senior Manager Lifecycle & CRM Marketing
Grant Cardone Enterprises • Aventura, FL
CRM Marketing Manager B2B
Onoff • Paris, FR
Lifecycle Marketing Manager
Peek • United States
CRM Manager
MGM Resorts International • Las Vegas Metropolitan Area
Director, CRM Marketing
PrizePicks • Atlanta, GA
Retention Marketing Manager - CRM
PUMA Group • Somerville, MA
Senior Marketing Automation & Lifecycle Manager
Lightspeedhq • Ottawa
CDI - Senior CRM Manager (F/H/X)
SEPHORA • Neuilly-sur-Seine (92)
CRM Lifecycle Manager F/H
Qobuz • Pantin, FR
Director, Lifecycle Marketing
OKX • New York, United States; San Jose, California, United States
Senior Lifecycle Marketing Specialist
Jobgether • Canada
Operations Manager, Lifecycle Marketing
Jobgether • US
Lifecycle Marketing Strategist
Jobgether • Brazil
Senior Lifecycle Marketing Manager | New York, NY
Talkiatry • New York, NY
User Lifecycle Marketing Manager
Shopback 2 • Kuala Lumpur, Malaysia
Regional CRM Manager
Shopback 2 • Kuala Lumpur, Malaysia
(Senior) Lifecycle Marketing Manager, New Ventures
Pomelocare • United States
Manager, Lifecycle Marketing - Provider Network
Betterhelpcom • US - Remote
CRM Manager
Toogoodtogo • New York, New York, United States
Senior Manager, Lifecycle Marketing, B2B
Doordashusa • New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC
Companies hiring
Where lifecycle marketing managers are hired
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Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
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