Growth careers
Lifecycle Marketing Manager Jobs
Email, push, in-app. The channel that compounds with the user base.
A Lifecycle Marketing Manager owns retention and engagement across email, push, SMS, and in-app messaging, mapping campaigns to the customer journey. It sits in the CRM / lifecycle function within growth marketing, reporting to a Head of Growth or Head of CRM. It differs from demand generation, which owns acquisition, by focusing on existing users.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
50 open Lifecycle Marketing Manager roles
Senior Manager, Retention Marketing, DashPass
Doordashusa • New York, NY
Lifecycle Marketing Specialist (Wellz)
Gympass • Brazil (São Paulo - Hybrid)
Email & Lifecycle Marketing Manager
Jobgether • Brazil
Email Marketing Manager
REMOTE TECH SOLUTIONS SL • Desde casa
Senior CRM Manager - Automation & AI
Lingokids • 28015 Madrid, Madrid provincia
Senior Lifecycle Marketing Specialist
EPAM Systems • Desde casa
Lifecycle Marketing Specialist
EPAM Systems • Desde casa
Senior Associate, Consumer Retention Marketing
Doordashusa • New York , NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC
Senior Manager, Lifecycle Marketing
dataiku • United States, Remote
Lifecycle Marketing Manager, SMB Ads
OpenAI • San Francisco
Lifecycle Manager
N26 • Berlin
Email & CRM Marketing Specialist
BlackBox Strategies • Warsaw
Outbound & Lifecycle Marketing Specialist
BlackBox Strategies • Warsaw
CRM Marketing Manager - US Physicians
Amboss • Berlin
Lifecycle Marketing Specialist (B2B & B2C)
BlackBox Strategies • Warsaw
Lifecycle Marketing Specialist
EX Squared • Desde casa
Data & CRM Marketing Manager
Julius 2 Grow • Desde casa
Senior CRM Marketing Manager
TopDog Law • Remote
CRM Manager
Humble+ • Bordeaux, Nouvelle-Aquitaine, France
Senior CRM Manager
Qonto • Paris
Director, Lifecycle Marketing Operations
Chime • San Francisco, CA, USA
Growth & CRM Manager B2B
2CGroup • Paris, Île-de-France, France
Growth & CRM Manager B2B
Orah Talent • Paris, Île-de-France, France
Head of Lifecycle Marketing
TaptapSend • New York
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Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Content Marketing Manager
Write for the audience that buys. Own the publishing engine.
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