Lifecycle Marketing Lead (Disney Entertainment)

As a Lifecycle Marketing Lead for Disney Entertainment, you will develop and execute sophisticated lifecycle marketing strategies that drive subscriber engagement, retention, and long-term value across Disney+ and Hulu. You will own complex customer marketing programs spanning email, push, and in-product channels while leveraging data, personalization, and experimentation to optimize performance. Working across product, engineering, creative, legal, operations, and marketing teams, you will influence campaign strategy and lead high-impact initiatives. This role reports to the Sr. Manager, Lifecycle Marketing.

Responsibilities

• Partner with product and operations teams to prioritize and develop personalization capabilities that support engagement marketing initiatives.
• Develop and execute lifecycle marketing programs across email, push, and in-product messaging channels.
• Lead cross-functional collaboration with creative, legal, product, engineering, data, and business stakeholders.
• Develop audience segmentation strategies to deliver relevant and personalized subscriber experiences.
• Design and manage testing roadmaps, including A/B testing frameworks and performance measurement.
• Analyze campaign results, customer insights, and behavioral data to identify optimization opportunities.
• Report on campaign performance and sizing opportunities against key performance indicators.
• Support global lifecycle marketing initiatives and coordinate with international marketing teams.
• Communicate recommendations, insights, and business impact through presentations and written materials.

Basic Qualifications

• 5+ years of lifecycle, growth, CRM, subscription, or customer marketing experience.
• Experience developing and executing multi-channel marketing campaigns.
• Experience leveraging data and customer insights to drive marketing decisions.
• Experience managing cross-functional partnerships and complex project timelines.
• Strong written, verbal, and presentation communication skills.
• Experience with CRM and marketing automation platforms.
• Demonstrated ability to design, execute, and evaluate testing strategies.
• Bachelor's degree in Marketing, Business Administration, Communications, or a equivalent work experience.

Preferred Qualifications

• Experience within entertainment, streaming, media, or content marketing.
• Experience with Salesforce Marketing Cloud, Braze, or similar platforms.
• Experience supporting global marketing programs across multiple regions.
• Familiarity with subscriber engagement, retention, and churn mitigation strategies.
• Passion for Disney brands and storytelling.
• Advanced degree in Marketing, Business, Communications, or a related discipline.

The hiring range for this position in New York, NY is $122,800 to $164,600 per year and in Burbank, CA is $114,400 to $157,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Disclaimer

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

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Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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