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Lifecycle Marketing Manager Jobs in USA
Email, push, in-app. The channel that compounds with the user base.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
35 open Lifecycle Marketing Manager roles in USA
CRM Marketing Specialist (Based in Madrid)
FeverUp • Munich
CRM Marketing Specialist
FeverUp • Berlin
Director of Lifecycle & CRM Marketing
Getyourguide • Berlin
Senior Lifecycle Marketing Manager, Home Loans
Sofi • San Francisco, CA; New York; Seattle, WA
CRM Marketing Manager - 12 month FTC
DEPT® • Toronto, Ontario, Canada
CRM Marketing Coordinator - 12 month FTC
DEPT® • Toronto, Ontario, Canada
CRM Manager, Core Banking
Monzo • Cardiff, London or Remote (UK)
Senior Manager, Lifecycle Marketing
Alloy Health • United States
Senior Content Associate, Lifecycle Marketing
Betterment • Betterment HQ - New York City
Senior Manager, Lifecycle Marketing
Wpromote • Remote, United States
CRM Manager (Azar)
Matchgroup • Seoul, South Korea
User Growth & Lifecycle Marketing Manager
Binance • UAE, Dubai
Sr. Email Marketing Manager
Gongio • New York City
Senior Manager Lifecycle & CRM Marketing
Grant Cardone Enterprises • Aventura, FL
Lifecycle Marketing Manager
Peek • United States
CRM Manager
MGM Resorts International • Las Vegas Metropolitan Area
Director, CRM Marketing
PrizePicks • Atlanta, GA
Retention Marketing Manager - CRM
PUMA Group • Somerville, MA
Senior Marketing Automation & Lifecycle Manager
Lightspeedhq • Ottawa
Director, Lifecycle Marketing
OKX • New York, United States; San Jose, California, United States
Senior Lifecycle Marketing Manager | New York, NY
Talkiatry • New York, NY
User Lifecycle Marketing Manager
Shopback 2 • Kuala Lumpur, Malaysia
Regional CRM Manager
Shopback 2 • Kuala Lumpur, Malaysia
(Senior) Lifecycle Marketing Manager, New Ventures
Pomelo Care • United States
Companies hiring
Where lifecycle marketing managers are hired in USA
Where the roles are
Lifecycle Marketing Manager jobs by city
Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Content Marketing Manager
Write for the audience that buys. Own the publishing engine.
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