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Lifecycle Marketing Manager Jobs in USA
Email, push, in-app. The channel that compounds with the user base.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
44 open Lifecycle Marketing Manager roles in USA
Lifecycle Marketing Manager
Mixpanel • San Francisco, US (Hybrid)
Senior Director, Lifecycle Marketing
Jobgether • US
Lifecycle & Email Marketing Manager
Jobgether • US
Email & Lifecycle Marketing Specialist
Pinterest • San Francisco, CA, US; Remote, US
Manager, Lifecycle Marketing
Fsastorecom • United States
Lifecycle Marketing Manager
Chime • San Francisco, CA, USA
Global CRM Manager - Experimentation
Too Good To Go • Berlin, Berlin, Germany; København, Hovedstaden, Denmark
Lifecycle Marketing Manager, Capital
Stripe • Remote, US
Temporary Lifecycle Marketing Specialist
Jobgether • Canada
CRM Manager - Strategy
SumUp • Berlin, Germany
CRM Manager - Operations
SumUp • Berlin, Germany
Lead Product Analyst, Lifecycle Marketing
Pinterest • New York, NY, US; Remote, US
CRM & Lifecycle Marketing Coordinator - Contractor
Lunar Solar Group • United States
B2B Lifecycle Marketing Manager
ElevenLabs • United Kingdom
Senior Lifecycle Marketing Manager
Gitlab • Remote, Canada; Remote, United States
CRM Manager
MGM Resorts International • Las Vegas Metropolitan Area
Lifecycle Marketing Manager
Peek • United States
Director, CRM Marketing
PrizePicks • Atlanta, GA
Retention Marketing Manager - CRM
PUMA Group • Somerville, MA
Director, Lifecycle Marketing
OKX • New York, United States; San Jose, California, United States
Associate Manager, Consumer Lifecycle Marketing, New
Doordashusa • New York, NY
CRM Marketing Manager
Emma sleep • Lisbon
Lifecycle Marketing Specialist (Self-Serve)
Lovable • London
Lifecycle Marketing Manager
Inspira Education • New York City, New York
Companies hiring
Where lifecycle marketing managers are hired in USA
Where the roles are
Lifecycle Marketing Manager jobs by city
Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
Similar roles
Adjacent paths to explore
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Own the growth function end-to-end. Strategy, channels, hiring.
Content Marketing Manager
Write for the audience that buys. Own the publishing engine.
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