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Lifecycle Marketing Manager Jobs in USA
Email, push, in-app. The channel that compounds with the user base.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
79 open Lifecycle Marketing Manager roles in USA
Submission for the position: Lifecycle Marketing Manager (Hybrid)
Baylor Scott & White Healthcare • Anywhere
Braze Lifecycle Manager (AI)
Maven Clinic • Anywhere
Lifecycle Marketing Strategist
Shake Shack • New York, NY
CRM Marketing Manager I, B2C Merchant Demand
Uber • New York, NY (On-site)
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
Lead, Lifecycle Marketing Operations
Housecall • Anywhere
Sr. Lifecycle Marketing Manager
Frank & Eileen • Los Angeles, CA
Lifecycle Marketing Manager
80Twenty • San Francisco Bay Area
Retention Marketing Manager
Jackson James • New York, NY
Lifecycle Marketing Manager
Pangaea • United States
Subscription & Lifecycle Marketing Manager ($70K-$120K)
DTCPG • United States
Marketing Operations & Lifecycle Manager
ChurnZero • Washington, DC
Lifecycle Marketing Manager
Upgrade, Inc. • San Francisco, CA
CRM Marketing Data Specialist
VHB • New York, NY
HubSpot CRM Manager
Contrarian Thinking • Austin, TX
CRM Manager, Marketing Operations
Indegene • United States
CRM Manager, Global Marketing
Harry Winston • New York, United States
Lifecycle Marketing Manager
CB2 • Chicago, IL
CRM Marketing Manager, Campaign Operations, Fox News
Fox News Media • New York, NY
CRM Marketing Manager
TRANZACT • Raleigh-Durham-Chapel Hill Area
CRM Marketing Manager
Betr • Miami, FL
Companies hiring
Where lifecycle marketing managers are hired in USA
Where the roles are
Lifecycle Marketing Manager jobs by city
Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
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