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Demand Generation Manager Jobs in USA
Pipeline, MQLs, ABM. Where marketing meets the sales number.
What is a Demand Generation Manager?
Demand Gen is marketing tied to the sales number. The role owns pipeline, MQL volume, ABM programs, and increasingly the marketing-ops stack (HubSpot, Salesforce, 6sense, Clearbit). Best-fit candidates think in funnels, can build a HubSpot workflow at 11pm, and have war stories about negotiating MQL definitions with Sales VPs. The discipline is heavy in B2B SaaS at $5M-$50M ARR, where the marketing team is judged purely on pipeline contribution. AI is reshaping the role — increasingly demand gen leaders are owning the sales-AI tooling (warm intros via Clay/Sandler, AI SDR enrichment) on top of classic ABM.
Skills hiring managers look for
Compensation
Demand Generation Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
51 open Demand Generation Manager roles in USA
Growth Marketer - Demand Gen
Dust • San Francisco
Marketing Operations Manager
Samsara • Remote - Canada
Senior Marketing Operations Manager
Lyft • Seattle, WA
Head of Demand Generation
Asana • San Francisco
VP, Demand Generation (Influencer Marketing)
Viral Nation • United States
Demand Generation Manager
Gympass • Portugal (Lisbon - Hybrid)
GTM AI Operations Lead, Demand Generation
Replit • Foster City, CA
Senior Marketing Operations Manager
SmartAsset • Remote, Contiguous United States
Head of Demand Generation & Growth
Liberate • San Francisco, CA
Demand Gen Lead, Universal Ads
Comcast • New York, United States
Senior Marketing Strategist & Operations Manager, B2B Demand Generation
Intuit • Mountain View, CA 94043
Head of Demand Generation
Warp • New York
Team Lead Revenue Marketing, Spain & Portugal
Adyen • Madrid
Marketing Operations Manager
Basis ai • New York Office
Head of Demand Generation
Radar • New York, NY
Sr. Demand Generation Marketing Manager
VulnCheck • Austin, Texas Metropolitan Area
Demand Generation Manager
Port.io • Austin, TX
Director of Growth & Demand Gen
Screencastify • Chicago, IL
Demand Generation Marketing Specialist, Biologicals and Chemicals (Onsite)
Thermo Fisher Scientific • Grand Island, NY US 14072
Manager, Demand Generation
teikametrics • Boston, MA US
Director of Growth & Demand Generation (Full-Stack Marketing Leader)
pubGENIUS.inc • Anywhere
Senior Manager, Demand Generation, Paid Media
Redwood Software • United States (Remote)
VP, Demand Generation
Viral Nation • Canada
SMB Demand Generation Marketing Manager, Japan (Contract)
Notion • Tokyo, Japan
Companies hiring
Where demand generation managers are hired in USA
Where the roles are
Demand Generation Manager jobs by city
Frequently asked
About Demand Generation Manager careers
What does a Demand Generation Manager do?
Owns pipeline contribution from marketing. Runs ABM programs, manages the marketing automation stack, and partners with sales on lead-to-opportunity conversion. Often owns events too.
Demand Gen Manager salary?
In the US: $100K-$185K base, plus 10-20% bonus tied to pipeline targets. Senior leaders at high-growth B2B SaaS reach $220K+ total comp.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
VP of Marketing
Senior marketing leader. Owns brand + demand + the team.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
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