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Demand Generation Manager Jobs in USA
Pipeline, MQLs, ABM. Where marketing meets the sales number.
What is a Demand Generation Manager?
Demand Gen is marketing tied to the sales number. The role owns pipeline, MQL volume, ABM programs, and increasingly the marketing-ops stack (HubSpot, Salesforce, 6sense, Clearbit). Best-fit candidates think in funnels, can build a HubSpot workflow at 11pm, and have war stories about negotiating MQL definitions with Sales VPs. The discipline is heavy in B2B SaaS at $5M-$50M ARR, where the marketing team is judged purely on pipeline contribution. AI is reshaping the role — increasingly demand gen leaders are owning the sales-AI tooling (warm intros via Clay/Sandler, AI SDR enrichment) on top of classic ABM.
Skills hiring managers look for
Compensation
Demand Generation Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
71 open Demand Generation Manager roles in USA
Demand Generation Associate Manager
Pacvue • Seattle, WA
Sr. Demand Generation Manager
OTAVA® • Ann Arbor, MI
Demand Generation Manager
Parspec • San Mateo, CA
Senior Demand Generation Manager [AQ-25113]
Aquent • Alpharetta, GA
Demand Generation Manager
Percepto • Austin, TX
Demand Generation Specialist
Sightview Software • Tampa, FL
Marketing Operations Manager
Twilio • Remote - US
Senior Demand Generation Manager
SolarWinds • Austin, TX
Senior Demand Generation Manager [AQ-24391]
Aquent • Alpharetta, GA
Demand Generation Manager
Ocient • United States
Sr. Demand Generation Manager
Schurz Communications • Ann Arbor, MI
SVP, Revenue Marketing
MongoDB • United States
Marketing Operations Manager (Remote)
FCT • Texas
Senior Demand Generation Manager [AQ-23661]
Aquent • Alpharetta, GA
Director of Demand Generation
Voxel • Chicago, IL
Director of Demand Generation
Pindrop • Atlanta, GA
Director, Demand Generation
LRN • Atlanta, GA
Director, Demand Generation
Courier Health • New York, NY
Senior Demand Generation Manager
Aleph • United States
Demand Generation Marketer
Fourth • Austin, TX
Director of Demand Generation
Higgsfield AI • San Francisco Bay Area
Director, Global Demand Generation
Cognex Corporation • Natick, MA
Senior Director of Demand Generation
JobNimbus • Lehi, UT
Sr. Campaign Manager, AWS Marketing Event Demand Generation
Amazon Web Services (AWS) • Seattle, WA
Companies hiring
Where demand generation managers are hired in USA
Where the roles are
Demand Generation Manager jobs by city
Frequently asked
About Demand Generation Manager careers
What does a Demand Generation Manager do?
Owns pipeline contribution from marketing. Runs ABM programs, manages the marketing automation stack, and partners with sales on lead-to-opportunity conversion. Often owns events too.
Demand Gen Manager salary?
In the US: $100K-$185K base, plus 10-20% bonus tied to pipeline targets. Senior leaders at high-growth B2B SaaS reach $220K+ total comp.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
VP of Marketing
Senior marketing leader. Owns brand + demand + the team.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
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