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VP of Marketing Jobs in USA
A VP of Marketing owns brand, demand, product marketing, and the team. The seat reports to the CMO or the CEO. Series B and C use it as the senior marketing job. BLS OEWS May 2025 puts the US marketing manager median at $166,790. Growth.Talent's anchor for this title is $200,000 to $380,000 base.
Senior marketing leader. Owns brand + demand + the team.
What is a VP of Marketing?
VP of Marketing is the senior marketing title you see at Series B and Series C SaaS companies in the US. The role owns brand, demand, product marketing, and ABM. At a large company it sits under the CMO. At a smaller one it is the CMO job with a different name. The people who do it well have taken a marketing org from a small pipeline to a number the board recognizes, hired a team, and can argue with sales about what a qualified opportunity is. Below about 200 employees the title overlaps with VP of Growth. Read the reporting line before you read the title.
Skills hiring managers look for
Compensation
VP of Marketing salary, USA
Bars use the Growth.Talent anchor for this title (mid minimum $200,000 to senior maximum $380,000). BLS OEWS May 2025 median for US marketing managers is $166,790. The highest 10 percent earned more than $293,610.
BLS Occupational Outlook HandbookLive listings
4 open VP of Marketing roles in USA
VP of Marketing (B2B SaaS)
Jobgether • Canada
Assistant Vice President, Marketing, Cerave & Vichy, US
l'Oréal • New York, NY 10001
Vice President, Marketing, EMEA & APAC
Xometry • Munich, Germany
VP of Marketing - Telehealth
Fsastorecom • United States
Companies hiring
Where vp of marketings are hired in USA
Frequently asked
About VP of Marketing careers
What does a VP of Marketing do?
A VP of Marketing owns brand, demand generation, product marketing, and the people who run them. Smaller companies fold growth and content into the same seat. It reports to the CMO or the CEO. Open roles on this page are the live market, which is a better brief than a generic description.
What is the average salary for a VP of Marketing in the US?
BLS OEWS May 2025 puts the US marketing manager median at $166,790. The highest 10 percent earned more than $293,610. A VP sits above that median. Growth.Talent's anchor for this title is $200,000 to $380,000 base, from the mid minimum to the senior maximum.
Is a VP of Marketing higher than a CMO?
The CMO is the chief seat and usually sits with the leadership team. A VP of Marketing reports to the CMO at larger companies, or to the CEO when there is no CMO. Under about 100 people the two titles often describe the same job with a different label.
How is a VP of Marketing different from a Head of Growth?
A VP of Marketing owns brand, communications, and demand. A Head of Growth owns the experiment and the funnel metric. One person holds both titles at a small company. The split shows up once the team is large enough to separate brand from acquisition. The Head of Growth guide covers the other seat.
What belongs in a VP of Marketing job description?
A real VP of Marketing description names pipeline ownership, a team, a budget, and a reporting line to the CEO or CMO. It should also name the stage and whether the motion is product-led or sales-led. A title with none of that is a senior individual contributor job wearing a VP label.
Similar roles
Adjacent paths to explore
Chief Marketing Officer
Brand, demand, comms, and the team. The full marketing P&L.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
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