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VP of Marketing Jobs in USA

Senior marketing leader. Owns brand + demand + the team.

A VP of Marketing owns the entire marketing function, brand, demand generation, product marketing, content, and often growth, reporting to the CMO or CEO. They set strategy, own the budget and pipeline number, and manage a team of 5 to 25. It is the senior leadership tier of the marketing department, above Director and below CMO.

Open roles
4+
Salary range (estimated)
$200K to $280K
Remote-friendly
50%
Cities hiring
4

What is a VP of Marketing?

VP of Marketing is the most common senior marketing title at Series B-C SaaS companies in the US. The role owns brand, demand gen, product marketing, and ABM. Below the CMO at large companies; above the CMO functionally at smaller ones. Best-fit candidates have a track record of taking marketing from $5M to $50M in pipeline, hiring 5-10 marketers, and partnering with sales on revenue ownership. Increasingly the role overlaps with VP of Growth — the line gets blurry below 200 employees.

Skills hiring managers look for

Demand GenerationABMPipelineTeam BuildingSales AlignmentBrand

Compensation

VP of Marketing salary, USA

Estimated total comp ranges by seniority. Based on real listings and market benchmarks.

Junior (1-3 yrs)
$160K$200K
Mid (3-6 yrs)
$200K$280K
Senior (6+ yrs)
$240K$380K
See full salary data →

Companies hiring

Where vp of marketings are hired in USA

Where the roles are

VP of Marketing jobs by city

Frequently asked

About VP of Marketing careers

What does a VP of Marketing do?

Owns the marketing function: brand, demand gen, product marketing, ABM. At smaller companies also growth and content. Reports to CMO or CEO. Manages a team of 5-25.

VP of Marketing salary range?

In the US: $200K-$380K base, plus 20-40% bonus and equity. Total comp typically $280K-$550K depending on stage and ownership of pipeline.

VP Marketing vs Head of Marketing — what's the difference?

Mostly title inflation. VP signals enterprise scale or investor expectations; Head signals startup. Below 100 employees the two are functionally identical.

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