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Paid Acquisition Manager Jobs in USA
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
A Paid Acquisition Manager runs paid channels, Meta, Google, TikTok, and programmatic, to hit CAC and volume targets. It sits in the performance marketing function within growth, reporting to a Head of Growth or VP Marketing. It differs from brand marketing by its direct-response, ROAS-accountable focus on measurable pipeline.
What is a Paid Acquisition Manager?
Paid Acquisition is the channel that scales fastest and breaks fastest. The role owns Meta, Google, TikTok, LinkedIn, and increasingly programmatic — running budgets from $50K to $5M monthly. Best-fit candidates can talk LTV/CAC like a CFO and creative-testing like an art director. Most have a primary platform (Meta or Google) plus a secondary they've gotten profitable. The job has gotten harder since iOS 14 — anyone claiming Meta is easy hasn't run paid since 2021. The interesting work right now is in creative testing volume, signal optimization, and incrementality.
Skills hiring managers look for
Compensation
Paid Acquisition Manager salary, USA
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
49 open Paid Acquisition Manager roles in USA
Senior Performance Marketing Team Lead, TV and DTV
Emma sleep • Lisbon
Paid Media Manager, Amazon & TikTok Shop
Jobgether • US
Sr. Manager, User Acquisition
Jobgether • US
Performance Marketing Lead
Boldin • Remote
Senior Performance Marketing Manager, Global Paid Social & Mobile UA
Coinbase • Remote - USA
Sr. MarTech Manager, Paid Media
Chime • San Francisco, CA, USA
Performance Marketing Manager
Ramp • New York, NY (HQ)
Senior Manager Performance Marketing (Mensch)
Wppmedia • Berlin, Germany; Dusseldorf, Germany; Frankfurt, Germany; Hamburg, Germany; Munich, Germany
Performance Marketing Analyst
U.S. News & World Report • Washington, DC, US
Player Connections Paid Media Specialist
2K • Novato, California, United States
Project Lead (Performance Marketing) (El Salvador)
Thrivedigital • El Salvador (Remote)
Performance Strategist (Demand Gen) (Performance Marketing) (Canada)
Thrivedigital • Canada (Remote)
Performance Manager (Demand Gen) (Performance Marketing) (Canada)
Thrivedigital • Canada (Remote)
Performance Marketing Manager, Paid Social
Gusto • Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States
Performance Marketing Manager
Legora • New York City
Director, Performance Marketing (New Business)
Viral Nation • United States
Brand Paid Media Manager
Cursor • San Francisco
Paid Media Manager
Cursor • San Francisco
User Acquisition Specialist
Air Apps • San Francisco
Senior Performance Marketing Manager
Duolingo • New York, NY
Paid Marketing Analyst
Shopback 2 • Texas, United States
Head of Performance Marketing / VP of Growth
shieldfunding • Montvale, NJ 07645
Performance Marketing Lead
TaptapSend • New York
User Acquisition Manager (Performance)
Recraft • Remote
Companies hiring
Where paid acquisition managers are hired in USA
Where the roles are
Paid Acquisition Manager jobs by city
Frequently asked
About Paid Acquisition Manager careers
What does a Paid Acquisition Manager do?
Owns paid ad spend across Meta, Google, TikTok, LinkedIn, and programmatic. Manages budgets from $50K to $5M monthly. Owns CAC, ROAS, and creative testing velocity.
Paid Acquisition Manager salary?
In the US: $95K-$200K base, plus 10-25% bonus tied to ROAS or CAC targets. Senior practitioners running $1M+ monthly budgets at growth-stage companies hit $250K+ total comp.
Is paid acquisition still a good career bet?
Yes, but harder than 2018-2021. iOS 14, signal loss, and platform consolidation made the work more analytical. Pure-buyer roles are getting commoditized; creative-testing-and-attribution roles are not.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
SEO Manager
Own the organic channel. Technical, content, link-building, GEO.
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