What you'll do
CRM & Lifecycle Marketing Manager
📍 Orlando, FL
The Person We Want
We’re looking for a retention marketer who gets excited about the second purchase, not just the first.
Someone who sees a drop in repeat customers and immediately wants to know where the journey is breaking.
Someone who can segment an audience, build the automation, write the brief and read the results.
Someone who treats every email, SMS and push notification as a chance to test something.
You’ll own the customer lifecycle for a consumer-facing business with a large, engaged customer base and plenty of room to grow loyalty and lifetime value.
This is a hands-on role for someone who wants to build programs, not just manage sends.
What You’ll Own
Own CRM and lifecycle strategy across email, SMS, push and in-app channels
Build and optimize automated journeys, including welcome, onboarding, abandonment, post-purchase, win-back and loyalty
Segment and personalize communications using customer, behavioral and transactional data
Run ongoing A/B and multivariate testing across subject lines, content, offers and timing
Own retention metrics: repeat rate, LTV, churn, engagement and CRM-driven revenue
Partner with Creative and Brand on campaign messaging and design
Work with Data and Analytics to build reporting, attribution and customer insights
Manage list health, deliverability and compliance (CAN-SPAM, TCPA)
Support loyalty and membership programs that drive repeat visits and purchases
Who We’re Looking For
5+ years of CRM, lifecycle or retention marketing experience
Hands-on experience with platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, Iterable or HubSpot
A proven track record of growing retention and LTV through lifecycle programs
Strong segmentation, personalization and automation skills
Comfort working with data, using SQL or advanced Excel, plus GA4 and CRM reporting
A test-and-learn mindset with strong copy and campaign instincts
Knowledge of deliverability best practice and email/SMS compliance
Hospitality, travel, leisure, e-commerce or DTC experience is a plus
Loyalty program experience is a plus
Ready when you are
Interested in this role?
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.