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Lifecycle Marketing Manager Jobs in France
Email, push, in-app. The channel that compounds with the user base.
A Lifecycle Marketing Manager owns retention and engagement across email, push, SMS, and in-app messaging, mapping campaigns to the customer journey. It sits in the CRM / lifecycle function within growth marketing, reporting to a Head of Growth or Head of CRM. It differs from demand generation, which owns acquisition, by focusing on existing users.
What is a Lifecycle Marketing Manager?
Lifecycle Marketing owns the channels that get more powerful as the user base grows: email, push, in-app messaging, SMS. The role lives at the intersection of marketing, product, and data — strong candidates know SQL, can build a journey in Iterable or Customer.io, and write copy that converts. The biggest opportunity in lifecycle is segmentation and trigger-based automation, not blast campaigns. Companies that have done this well (Notion, Linear, Webflow) have lifecycle programs that drive 30-50% of activation and 20-40% of retention — making this one of the highest-ROI roles to hire post-product-market-fit.
Skills hiring managers look for
Compensation
Lifecycle Marketing Manager salary, France
Estimated total comp ranges by seniority. Based on real listings and market benchmarks.
Live listings
15 open Lifecycle Marketing Manager roles in France
CRM Manager
Humble+ • Bordeaux, Nouvelle-Aquitaine, France
Senior CRM Manager
Qonto • Paris
Growth & CRM Manager B2B
2CGroup • Paris, Île-de-France, France
Growth & CRM Manager B2B
Orah Talent • Paris, Île-de-France, France
Growth & Lifecycle Marketing Manager - H/F - CDI - Bordeaux
Vasco • Bordeaux, FR
Engagement & CRM Manager F/H
REEMIND • Paris, Île-de-France, France
Growth & CRM Manager
2CGroup • Paris, Île-de-France, France
Growth & CRM Manager
Orah Talent • Paris, Île-de-France, France
(H/F) - CDI/Paris - CRM Manager (Edtech)
Humanskills • Paris, Île-de-France, France
Lifecycle Marketing Manager
Nabla • Paris, Île-de-France, France
E-commerce & CRM Manager
Wopilo • Paris, FR
Responsable Acquisition et Engagement Clients (Lifecycle Manager) - F/H
Chronopost • Paris, Île-de-France, France
CRM Manager - B2B & B2C
Mozaik par Toutapprendre • Boulogne-Billancourt, Île-de-France, France
CRM manager
KEY PEOPLE EXECUTIVES ✌🔑 • Paris, Île-de-France, France
CRM Manager | CDI | Full Remote
Standard Ecom • France
Companies hiring
Where lifecycle marketing managers are hired in France
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Frequently asked
About Lifecycle Marketing Manager careers
What does a Lifecycle Marketing Manager do?
Designs and ships the messaging that keeps users active and paying — email, push, in-app, SMS. Owns segmentation, trigger logic, copywriting, and the experimentation cadence.
Lifecycle Marketing Manager salary?
In the US: $95K-$170K base, plus 10-15% bonus. Senior practitioners with strong SQL and platform expertise hit $180K-$220K.
What's the most important tool to learn?
Iterable, Customer.io, or Braze — all three dominate the modern lifecycle stack. Plus SQL for segmentation and a basic understanding of attribution.
Similar roles
Adjacent paths to explore
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Content Marketing Manager
Write for the audience that buys. Own the publishing engine.
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