"Go-to-market strategy"
20 results for "Go-to-market strategy"
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Go-to-Market Manager - B2B SaaS (M/F)
Sociabble • Paris, Île-de-France, France
Global Senior Director, RevOps & GTM Operations
Botify • Paris, Île-de-France, France
Responsable IA GTM H/F
Lectra Türkiye • Cestas, Nouvelle-Aquitaine, France
Responsable IA GTM H/F
Lectra • Cestas, Nouvelle-Aquitaine, France
GTM Expert
Make the Grade • Saint-Jacques-de-la-Lande, FR
Head of GTM & Demand Gen (H/F)
Mooncard • Paris, FR
Head of Product Marketing (f/h/n)
Hublo • Paris, FR
Senior Product Marketing Manager
Mirakl • London, England, United Kingdom; Paris, France
Senior Product Marketing Manager
Canonical • EMEA (Remote)
Product Marketing Manager, IoT & Embedded Systems
Canonical • EMEA (Remote)
Product Marketing Manager - SaaS & Feature Adoption (M/F)
Sociabble • Paris, FR
Graduate Product Marketing Manager
Canonical • EMEA (Remote)
Senior Product Marketing Manager (GBP 80-100K, Remote, Share Options)
Resource Guru • EMEA (Remote)
Senior Product Marketing Manager
fabriq • Paris, FR
Product Marketing Manager
Rise Up • Paris, FR
Senior Product Marketing Manager
Spendesk • Paris, FR
Product Marketing Manager - Italy 🇮🇹
Doctrine • Paris, FR
Product Marketing Manager - Germany 🇩🇪
Doctrine • Paris, FR
Product Marketing Manager F/H
Exaion • Paris, FR
Product Marketing Manager
Silae • Paris, FR
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What is Product Marketing?
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.
Product Marketing Salary Range
$80K–$200K in the US, with senior PMMs at top tech companies reaching $250K+ OTE
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Product Marketing Manager do?
PMMs define how a product is positioned in the market, craft the messaging, plan launches, create sales collateral, and gather competitive intelligence. They're the voice of the customer inside the company.
Is Product Marketing more marketing or more product?
It depends on the company. At product-led companies, PMMs work closely with product teams on adoption and activation. At sales-led companies, they focus more on enablement and collateral.
What's the career path for a PMM?
Junior PMM → PMM → Senior PMM → Group PMM / Head of Product Marketing → VP Marketing or CMO. Many PMMs also transition into product management or general management.
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Adjacent roles
Adjacent Product Marketing roles
Product Marketing Manager
Bridge product and market. Positioning, launches, sales enablement.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.