"Go-to-market strategy"
15 results for "Go-to-market strategy"
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Go-To-Market Engineer (GTM) - Full Remote
Boond • Brest, FR
Lead AI Go-to-Market Engineer
Hostaway • Vienna, FR
Go-To-Market Strategist (Founding Team) - Full Remote
Déluj • France
Chief of staff/GTM to Raphaël Vullierme (Hexa Partner)
Hexa • Paris, FR
EMEA Retail & CPG Industry GTM Leader
Databricks • Germany; London, United Kingdom; Netherlands; Paris, France
Head of GTM Ops
Spendesk • 75008 Paris
Cofondateur GTM/ Business / Acquisition B2B
Publishmark • Lille, Hauts-de-France, France
Manager, Social GTM
SharkNinja • Paris, FR
GTM lead
Ecair • Paris, Île-de-France, France
Senior Product Marketing Manager
LumApps • 75008 Paris
Product Marketing Manager
Greenly • 75009 Paris
Product Marketing Manager
Ornikar • 75019 Paris
Product Marketing Lead, Manager (PMM) - Full Remote
Boond • Brest, FR
Lead Product / Product Marketing, Solution B2B CSE Comptabilité H/F
NEXTON • Paris, FR
Product Marketing Manager
Graneet • Paris, FR
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What is Product Marketing?
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.
Product Marketing Salary Range
$80K–$200K in the US, with senior PMMs at top tech companies reaching $250K+ OTE
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Product Marketing Manager do?
PMMs define how a product is positioned in the market, craft the messaging, plan launches, create sales collateral, and gather competitive intelligence. They're the voice of the customer inside the company.
Is Product Marketing more marketing or more product?
It depends on the company. At product-led companies, PMMs work closely with product teams on adoption and activation. At sales-led companies, they focus more on enablement and collateral.
What's the career path for a PMM?
Junior PMM → PMM → Senior PMM → Group PMM / Head of Product Marketing → VP Marketing or CMO. Many PMMs also transition into product management or general management.
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Adjacent roles
Adjacent Product Marketing roles
Product Marketing Manager
Bridge product and market. Positioning, launches, sales enablement.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.