Data & Analytics Jobs
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What is Data & Analytics?
Data & analytics professionals in marketing transform raw data into actionable insights. They build dashboards, run attribution analysis, design experiments, and help marketing teams make data-driven decisions.
Data & Analytics Salary Range
$75K–$180K in the US, with senior analytics leaders at $200K+
Top Skills Required
Frequently Asked Questions
What does a Marketing Analyst do?
Marketing analysts collect and analyze data to measure campaign performance, build attribution models, identify trends, and provide recommendations. They're the data backbone of the marketing team.
Do I need to know how to code?
SQL is essential. Python or R is increasingly expected for senior roles. You don't need to be a software engineer, but you need to be comfortable querying databases and manipulating data.
What's the difference between a Marketing Analyst and a Data Analyst?
A marketing analyst specializes in marketing data (campaigns, attribution, funnel metrics). A data analyst may work across any business function. The technical skills overlap, but domain knowledge differs.