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Air Apps logo

User Acquisition Specialist

Air Apps • San Francisco

Performance MarketingMid-level$110K-$190K1mo
Paid MediaROASCreative
FLOW MARKETING SERVICES LLC logo

Senior Paid Media Specialist - Flow Automotive Companies

FLOW MARKETING SERVICES LLC • Winston-Salem, NC 27101

Performance MarketingSenior$90K-$170K est1mo
Paid MediaROASCreative
Shopback 2 logo

Paid Marketing Analyst

Shopback 2 • Texas, United States

Performance MarketingMid-level$85K-$90K est1mo
Paid MediaROASCreative
U.S. News & World Report logo

Performance Marketing Analyst

U.S. News & World Report • Washington, DC, US

Performance MarketingMid-levelHybrid$70K-$95K3w
Paid MediaROASCreative
Cursor logo

Paid Media Manager

Cursor • San Francisco

Performance MarketingManager$90K-$170K est1mo
Paid MediaROASCreative
2K logo

Player Connections Paid Media Specialist

2K • Novato, California, United States

Performance MarketingMid-level$75K-$110K5d
Paid MediaROASCreative
Wppmedia logo

Social Paid Media Specialist

Wppmedia • Amsterdam, The Netherlands

Performance MarketingMid-level€32K-€41K1mo
Paid MediaROASCreative
Outreach logo

Senior Performance Marketing Manager

Outreach • United States

Performance MarketingSeniorRemote$90K-$170K est1mo
Paid MediaROASCreative
Wppmedia logo

GOC | Junior Paid Social Media Specialist

Wppmedia • Warsaw, Poland

Performance MarketingJunior$50K-$75K est1w
Paid MediaROASCreative
Fix-It Group logo

Performance Marketing Manager

Fix-It Group • Golden, CO

Performance MarketingManager$100K-$100K1mo
Paid MediaROASCreative
Artefact logo

Senior Paid Media Manager (Search & Social) - (Maternity cover)

Artefact • 17th Floor, 5 Aldermanbury Square, London, EC2V 7HR

Performance MarketingSenior$90K-$170K est1mo
Paid MediaROASCreative
Boldin logo

Performance Marketing Lead

Boldin • Remote

Performance MarketingLeadRemote$140K-$175K3w
Paid MediaROASCreative
Artefact logo

Paid Media Account Director

Artefact • 17th Floor, 5 Aldermanbury Square, London, EC2V 7HR

Performance MarketingDirector$90K-$170K est1mo
Paid MediaROASCreative
Gusto logo

Performance Marketing Manager, Paid Social

Gusto • Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States

Performance MarketingManager$109K-$161K3w
Paid MediaROASCreative

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What is Performance Marketing?

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Performance Marketing Salary Range

$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+

See full salary data →

Go deeper

Growth Marketing vs Performance Marketing: What's the Difference?

These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.

Frequently Asked Questions

What does a Performance Marketer do?

Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.

What's the difference between Performance Marketing and Growth Marketing?

Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.

Which paid channels should I learn first?

Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.

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