Player Connections Paid Media Specialist

The title says specialist. The work is hands-on campaign ownership: planning, launch, pacing, partner follow-through, and the numbers behind it.

What the role really is

You’ll turn paid media plans into live campaigns across Meta, Google, TikTok, and first-party channels. The job rewards someone who catches the details, keeps partners accountable, and spots performance issues before they become bigger problems.

What you'll do

• Run campaign workflows from planning through launch, including creative, tracking, targeting, and QA.
• Track daily pacing and performance, then analyze results after campaigns wrap.
• Execute and optimize campaigns in in-house media platforms to support first-party data activation.
• Coordinate agency and platform partner deliverables, and maintain relationships with platform representatives.
• Keep campaign documentation and timelines current. Flag blockers, resourcing gaps, scope issues, and data risks early.
• Manage purchase orders, budget tracking, and invoice reconciliation for the pod.
• Work with Creative, Analytics, and Marketing Tech, and contribute to planning discussions.

What they want

• 2 to 4 years in media planning or digital marketing execution.
• Working knowledge of Meta Ads Manager and Google Ads.
• Experience with campaign budgets, trafficking, and quality checks.
• Ability to analyze multiple data sets for performance tracking and optimization.
• Clear communication and experience managing external platform partner relationships.
• Proficiency in Excel or Google Sheets for documentation and financial tracking.
• Gaming or entertainment experience, CDP activation familiarity, or experience in an agency or pod environment is a plus.

Why it's interesting

You’ll work across in-house and agency media, with a direct hand in campaign execution and performance analysis. If you like owning the operational details and want a closer view of how brand and performance plans get delivered, this role puts you in that work.

Salary

$74,500 to $110,260 per year.

Location

Novato, California, United States. Onsite. Full time.