Performance Marketing Lead

You’ll own the paid growth number, from channel choices to CAC. This is for a marketer who wants to set the strategy and still get into the ad accounts.

What the role really is

Boldin needs someone to run paid acquisition hands on. Search and paid social are the starting point. You’ll decide what to try next based on performance, and own the budget and efficiency targets along the way.

What you'll do

• Set paid acquisition strategy, starting with search and paid social, then testing other channels as the data supports it.
• Own budget allocation, pacing, and shifts away from inefficient spend.
• Build, launch, optimize, analyze, and report on campaigns.
• Work in the accounts on keywords, ad copy, campaign structure, and bids.
• Run regular tests across ads, creative, audiences, targeting, and landing pages. Document what you learn.
• Partner with product and design on specific ways to improve landing page and funnel conversion.
• Track performance against CAC, LTV:CAC, CPA, and ROAS, and connect spend to registrations, trial starts, and customer revenue.
• Review audience and placement data, report results weekly, and recommend what to do next.
• Work with data to keep attribution and conversion measurement trustworthy.
• Evaluate agencies, vendors, and tools, and update the acquisition roadmap as performance and audience insights change.

What they want

• 6+ years in performance marketing or paid acquisition, including meaningful consumer or B2C experience.
• Hands on experience building and optimizing Google Ads and paid social accounts. Meta is required; Reddit, LinkedIn, YouTube, or TikTok experience is a plus.
• A track record managing a paid budget of at least $1M per year and hitting efficiency targets, with specific results you can explain.
• Strong analytical skills, including pulling numbers from BI or a data warehouse and building your own reports.
• A working grasp of attribution, incrementality, and measurement limits.
• Experience with subscription or freemium models, and a focus on downstream revenue instead of lead volume alone.
• Experience with landing page and funnel testing, plus good conversion instincts.
• Clear writing and the ability to explain results and tradeoffs to leadership.
• Comfort setting priorities on a small, fast moving team.

Why it's interesting

You’ll work directly with the Head of Growth and alongside data, product, lifecycle, and creative partners. Boldin is a financial planning platform, and this role gives you room to shape its acquisition roadmap while staying close to the work.

Salary

$140,000 to $175,000 USD

Location

Remote, full time