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"Attribution"

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Viral Nation logo

Director, Performance Marketing (New Business)

Viral Nation • United States

Performance MarketingDirector$90K-$170K est4w
Paid MediaROASCreative
Dropbox logo

Director of Media Strategy & Activation (Paid Media)

Dropbox • Remote - US: Select locations

Performance MarketingDirectorRemote$183K-$278K1mo
Paid MediaROASCreative
Air Apps logo

User Acquisition Specialist

Air Apps • San Francisco

Performance MarketingMid-level$110K-$190K1mo
Paid MediaROASCreative
U.S. News & World Report logo

Performance Marketing Analyst

U.S. News & World Report • Washington, DC, US

Performance MarketingMid-levelHybrid$70K-$95K3w
Paid MediaROASCreative
Artefact logo

Senior Paid Media Manager (Search & Social) - (Maternity cover)

Artefact • 17th Floor, 5 Aldermanbury Square, London, EC2V 7HR

Performance MarketingSenior$90K-$170K est1mo
Paid MediaROASCreative
Artefact logo

Paid Media Account Director

Artefact • 17th Floor, 5 Aldermanbury Square, London, EC2V 7HR

Performance MarketingDirector$90K-$170K est1mo
Paid MediaROASCreative
Gusto logo

Performance Marketing Manager, Paid Social

Gusto • Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States

Performance MarketingManager$109K-$161K3w
Paid MediaROASCreative
Cursor logo

Paid Media Manager

Cursor • San Francisco

Performance MarketingManager$90K-$170K est1mo
Paid MediaROASCreative
Fix-It Group logo

Performance Marketing Manager

Fix-It Group • Golden, CO

Performance MarketingManager$100K-$100K1mo
Paid MediaROASCreative
Ramp logo

Performance Marketing Manager

Ramp • New York, NY (HQ)

Performance MarketingManagerRemote$112K-$154K3w
Paid MediaROASCreative
Boldin logo

Performance Marketing Lead

Boldin • Remote

Performance MarketingLeadRemote$140K-$175K3w
Paid MediaROASCreative
RoofingDirect.com logo

Paid Media Specialist

RoofingDirect.com • Meridian, ID 83642

Performance MarketingMid-level$65K-$78K1mo
Paid MediaROASCreative
Duolingo logo

Senior Performance Marketing Manager

Duolingo • New York, NY

Performance MarketingSenior$143K-$193K1mo
Paid MediaROASCreative
TaptapSend logo

Performance Marketing Lead

TaptapSend • New York

Performance MarketingLead$90K-$170K est1mo
Paid MediaROASCreative

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What is Performance Marketing?

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Performance Marketing Salary Range

$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+

See full salary data →

Go deeper

Growth Marketing vs Performance Marketing: What's the Difference?

These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.

Frequently Asked Questions

What does a Performance Marketer do?

Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.

What's the difference between Performance Marketing and Growth Marketing?

Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.

Which paid channels should I learn first?

Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.

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