"Google Ads & Meta Ads"
14 results for "Google Ads & Meta Ads"
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CDI - Responsable Paid Media
Laboratoire Garancia • Paris, Île-de-France, France
Senior Paid Media Consultant H/F - CDI
Primelis • Levallois-Perret, FR
Responsable Acquisition Digitale (H/F)
Jobagri - L'emploi agricole • St.-Denis, Île-de-France, France
Consultant(e) Paid Media (SEA & Social Ads) - Alternance (H/F)
Adveris • Paris, FR
Responsable Acquisition
Furious Squad • Montpellier, FR
Consultant Paid Media Senior / Lead (SEA / SMA) H/F
AWi - Agence Web Intelligence • Courbevoie, Île-de-France, France
DIGITAL ACQUISITION MANAGER - CDI (H/F)
Nextories • Paris, FR
Digital Acquisition Manager H/F
Nextories (anciennement i-Demenager) • 75017 Paris 17e
Responsable Acquisition & Performance Digitale
SORIO • Toulouse, Occitanie, France
Un(e) Alternant(e) Traffic Manager / Acquisition Digitale
EM CRETEIL • Créteil (94)
Performance Marketing Specialist, Mobile
Blockchain.com • Paris, Île-de-France, France
Senior Manager, Paid Media
Matchgroup • Paris, France
Responsable Acquisition
HUJEMAX • Paris, Île-de-France, France
Director, Paid Media
Deel • France
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What is Performance Marketing?
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.
Performance Marketing Salary Range
$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Performance Marketer do?
Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.
What's the difference between Performance Marketing and Growth Marketing?
Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.
Which paid channels should I learn first?
Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.
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Adjacent roles
Adjacent Performance Marketing roles
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.