The Challenge
Stealth-mode B2B payments startup backed by serious capital is hunting for a marketing leader to build their entire GTM from scratch. You'll architect positioning, demand generation, and product launches—reporting to the CSO with a clear path to Head of Marketing.
Your Mission
Define and validate core value positioning and messaging framework against ICP through customer interviews and competitive analysis
Build foundational product marketing collateral (1-pager, narrative deck, website positioning) that articulates differentiation
Launch first demand-generation campaign (paid + organic) targeting initial ICP segments
Establish marketing ops infrastructure: CRM setup, attribution model, pipeline tracking dashboard
Generate $5M qualified pipeline through integrated demand programs (digital campaigns, ABM, events)
Execute 2-3 major product launches with coordinated go-to-market motions
Build repeatable demand generation playbooks with documented conversion rates at each funnel stage
Hire and onboard first marketing team member(s) to scale execution beyond personal capacity
KPIs You'll Own
Pipeline Generated
Qualified opportunities sourced from marketing campaigns; target $5M in Year 1.
CAC & LTV
Cost to acquire a customer vs. lifetime value; track by channel and campaign.
Content Engagement
Downloads, views, and shares of core product narratives and assets.
Funnel Conversion Rates
TOFU → MOFU → qualified lead → opportunity progression by segment.
Deal Acceleration
Time from marketing-sourced lead to close and average deal size.
Tools & Stack
Your Team
Your Manager
Chief Sales Officer
Current Team
Unknown; likely small early-stage marketing function
New build; you'll grow the team as company scales
The Package
Salary
$180K-$240K base
Variable
Likely performance bonus tied to pipeline targets
Equity
Early-stage equity package expected
Remote
On-site in San Francisco, CA. Full-time.
Benefits & Perks
Company Intelligence
Well-funded, stealth-mode B2B payments startup on a mission to transform how businesses move money. Early-stage, high-growth team tackling a massive market opportunity with modern fintech solutions.
Funding
Well-funded (amount undisclosed)
Culture
Collaborative, curious, growth-oriented; values ownership, healthy work-life balance, and diverse perspectives
Is This Role For You?
- You've owned product marketing + demand gen for B2B SaaS/fintech companies and built repeatable engines that generate real pipeline
- You can write compelling positioning narratives and translate them into multi-channel campaigns that drive qualified leads
- You thrive architecting GTM from scratch—setting strategy AND rolling up sleeves for execution (collateral, ops, analytics)
- You're data-driven, obsessed with funnel analytics, and comfortable optimizing campaigns with lean tooling
- You want equity upside and a clear path to Head of Marketing at a well-backed, scaling startup
- You're a 'strategy only' marketer who needs a big team to execute; this role requires hands-on content, campaigns, and ops work
- You lack concrete B2B marketing experience or can't point to pipeline/revenue impact from your campaigns
- You need remote flexibility; this is on-site SF, full stop
- You're risk-averse or uncomfortable with ambiguity; early-stage means some decisions happen with incomplete data
Interview Process
Screening call
Brief conversation with recruiter or CSO about your B2B marketing track record and interest in fintech
Deep-dive interview
Conversation with CSO and/or co-founder on your GTM philosophy, positioning approach, and demand-gen playbooks
Case study / take-home
Likely a short assignment: craft positioning narrative or demand plan for a payments use case
Final round
Meet with CEO/leadership team to assess cultural fit and vision alignment for scaling the function
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.