The Challenge
Skydio owns autonomous flight—the future of commercial drones. You'll build the growth engine for physical security and energy/utilities segments, architecting campaigns that turn complex B2B buying committees into customers.
Your Mission
Map target account lists (TAL) for physical security and energy/utilities segments, establish ABM foundation with personalized outreach frameworks
Audit existing marketing tech stack and campaign performance data; identify quick wins and optimization opportunities
Launch first integrated campaign across 2-3 priority segments with documented playbook and baseline metrics
Establish weekly pipeline reporting cadence with sales leadership, clarify attribution model for marketing-sourced pipeline
Deliver $50MM+ attributed pipeline from commercial segment with documented multi-touch attribution across ABM, webinars, events, and digital channels
Scale 3+ repeatable campaign playbooks (ABM sequences, event-to-pipeline workflows, content-driven nurture) with proven ROI >3:1
Execute 2-3 major industry events/roadshows with clear lead generation targets and post-event conversion tracking
Build and mentor marketing operations discipline: campaign performance dashboards, funnel metrics, spend accountability across contractors and channels
KPIs You'll Own
Pipeline Generated
Total attributed pipeline value sourced from commercial marketing programs, tracked against segment-specific targets.
Campaign ROI
Spend vs. pipeline value ratio for integrated campaigns, with target of >3:1 return on marketing investment.
Account Penetration (ABM)
% of target high-value accounts engaged through coordinated ABM outreach (digital, events, direct) with conversion rate to opportunity.
Pipeline Velocity
Average days from marketing-sourced lead to qualified opportunity, optimized through campaign and nurture sequencing.
Event ROI
Cost-per-qualified-lead and pipeline attribution for trade shows, webinars, and roadshows.
Tools & Stack
Your Team
Your Manager
VP of Marketing or CMO (not specified; likely SVP/VP GTM)
Current Team
Digital marketing, content, social media, email/lifecycle, customer marketing, event marketing teams; channel partner relationships
New role—backfill for growth function; will manage contractors and build team
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% performance bonus tied to pipeline/revenue targets
Equity
Expected for director-level; typical range $500K-$1.5M over 4 years (estimate based on growth-stage hardware/drone company)
Remote
On-site, San Mateo, CA (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Skydio is the leading US autonomous drone company, pioneering AI-driven flight technology. They serve utility inspectors, first responders, military, and beyond—blending world-class hardware, software, and deep expertise in autonomous systems. The company is laser-focused on expanding commercial adoption across high-value segments.
Customers
Utility companies, first responders, military, enterprise security
Culture
Customer obsession, operational excellence, deep technical expertise, mission-driven growth
Is This Role For You?
- You've built and scaled multi-channel B2B growth programs generating $100MM+ in pipeline and can articulate the mechanics of how you did it
- You thrive orchestrating cross-functional teams (sales, product, content, events) and turning chaos into synchronized campaigns with clear ROI
- You're comfortable in complex B2B buying environments (multi-stakeholder, longer cycles) and can architect ABM and segmented GTM strategies
- You obsess over data and testing—A/B testing, funnel experiments, channel optimization—and make decisions backed by metrics, not gut feel
- You're energized by hands-on work: you're not afraid to jump into campaign details, manage budgets, and own event execution alongside strategic planning
- You need remote work or flexibility—this is on-site only, San Mateo, and you'll be in the trenches with teams
- You're looking for a pure strategic role where you delegate everything—this is a hands-on director position with execution ownership
- You haven't operated in B2B hardware, industrial, or high-complexity sales environments—the buying process here is fundamentally different from SaaS or B2C
Interview Process
Phone Screen
Alignment on commercial segment strategy, growth marketing background, and interest in hardware/drone space. ~30 min.
Deep Dive Interview
VP/CMO or SVP GTM discusses past campaign architecture, pipeline attribution, ABM experience, and how you've scaled programs. Bring a case study or example. ~60 min.
Functional Panel
Interview with sales leadership, product, and cross-functional stakeholders to assess collaboration style, ability to align teams, and GTM thinking. ~90 min.
Executive Round
CEO or CFO conversation on vision for commercial growth, company fit, and long-term impact potential. ~45 min.
Offer & Diligence
Reference checks, equity discussions, finalization of compensation package.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.