The Challenge
Cobot is building the future of human-robot interaction and needs a strategic communications leader to architect their brand narrative across all touchpoints. You'll translate complex Physical AI capabilities into compelling stories for enterprise customers, investors, and top engineering talent—operating at the intersection of product, sales, and executive leadership.
Your Mission
Define and document Cobot's brand voice, visual identity, and core messaging framework that differentiates them in Physical AI—test with 3-5 key audience segments
Audit all current external communications (web, social, PR, sales materials) and identify narrative gaps; create a 90-day content roadmap with 15+ assets
Launch integrated paid growth campaign across LinkedIn + Google targeting enterprise decision-makers; establish baseline CAC and pipeline attribution
Build and brief internal stakeholders (Sales, Product, Exec) on new messaging; deliver first round of sales enablement materials and executive talking points
Scale content engine to 40+ pieces monthly across formats (thought leadership, technical blogs, customer stories, announcements); repurpose across 5+ channels
Achieve 25%+ MoM growth in qualified pipeline sourced from paid + organic channels; improve conversion rates through personalization and AI-powered nurture workflows
Establish Cobot leadership as authoritative voice in Physical AI through 8+ media placements, 3+ keynotes, and executive visibility in tier-1 publications
Deploy closed-loop attribution system linking marketing touchpoints to pipeline and revenue; integrate lead scoring automation with Sales workflows
KPIs You'll Own
Pipeline Influenced by Marketing
Total ARR influenced by marketing-attributed touchpoints across paid, organic, and earned channels (target: 35-40% of total pipeline)
Content Engagement Rate
Avg engagement (clicks, shares, comments) across owned content properties as % of monthly impressions (target: 3-5%)
Cost Per Qualified Lead (Paid)
Total paid media spend divided by SQLs generated; benchmark against industry (B2B tech: $50-$200)
Executive Visibility Score
Monthly count of executive media appearances, speaking engagements, and tier-1 brand mentions
Sales Enablement Adoption
% of sales team actively using marketing-created materials + customer stories in deals (target: 80%+)
Conversion Rate by Funnel Stage
Track awareness → consideration → opportunity for both inbound and ABM campaigns
Tools & Stack
Your Team
Your Manager
Reports directly to leadership (likely CMO or Chief Strategy Officer)
Current Team
Unknown current team composition; likely need to build/lead content, product marketing, and growth teams
New leadership role—will likely involve hiring content writers, product marketers, demand gen specialists
The Package
Salary
$180K-$220K base
Variable
Likely 15-25% bonus tied to pipeline and revenue targets
Equity
Equity package typical for director-level startup role
Remote
On-site primary (Santa Clara HQ or Seattle office); US-based remote work available
Benefits & Perks
Company Intelligence
Cobot (Collaborative Robotics) is building the future of human-robot interaction, creating robots that work as trusted extensions of human environments. They operate in the Physical AI space, positioning robots as adaptive systems rather than rigid automation. The company is backed by innovators redefining how robots and humans interact.
Customers
Enterprise customers, strategic partners, government stakeholders, investors
Culture
Team of innovators and builders; engineering-first; focused on real-world human-robot interaction
Is This Role For You?
- You've led integrated marketing (product marketing + demand gen + content) at a B2B tech company and shipped campaigns that moved pipeline
- You're a storyteller who can translate complex technical capabilities into crisp value prop for multiple audiences (execs, engineers, enterprise buyers, media)
- You're comfortable with data—you own attribution, forecasting, and ROI on every marketing dollar and can discuss pipeline contribution in specifics
- You want to shape company narrative from the ground up and report directly to leadership, not get buried in execution
- You're a creative agency person used to award-winning campaigns but not pipeline accountability or hands-on execution at startups
- You need full remote flexibility—this is on-site primary (Santa Clara or Seattle)
- You've never built or managed a team; this role requires hiring and scaling multiple functions
Interview Process
Phone screen
Hiring manager discusses your integrated marketing background, attribution experience, and understanding of Physical AI/robotics
Portfolio presentation
Walk through 2-3 campaigns you've led: pipeline sourced, creative strategy, channel mix, and results
Narrative exercise
Draft Cobot positioning statement and messaging for 2-3 audiences (enterprise buyer, engineer, investor) in 2-3 hours
Leadership interviews
Conversations with CEO/Chief Strategy Officer and head of Sales on strategy, execution, and cross-functional collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.