The Challenge
Trinchero Family Estates is a major wine and spirits portfolio owner looking for a strategic leader to modernize their digital ecosystem across multiple brands. You'll architect the complete digital transformation—from DTC eCommerce to B2B channels to retail media—while building and mentoring a high-performing team from the ground up.
Your Mission
Audit current digital ecosystem across all brands and channels; identify top 3 strategic gaps and quick wins
Establish digital KPI framework and reporting cadence aligned to revenue, ROAS, and conversion metrics
Build and onboard core digital leadership team; define org structure and hiring plan
Develop 12-month digital roadmap including AI adoption strategy and channel optimization priorities
Launch optimized B2C and B2B eCommerce experiences with measurable uplift in conversion and AOV
Implement data analytics foundation enabling real-time decision-making across paid/organic channels
Establish retail media and digital trade strategy reducing resource waste and improving ROI
Execute first wave of digital transformation initiatives with documented business impact
KPIs You'll Own
Digital Revenue & ROAS
Track eCommerce sales, marketplace performance, and return on ad spend across all paid channels.
Conversion Rate & AOV
Monitor B2C and B2B funnel health, cart abandonment, and average order value improvements.
Reach & Engagement
Measure social, content, and influencer campaign performance against awareness and loyalty targets.
Team Performance & Retention
Track direct report satisfaction, capability development, and team stability.
Tools & Stack
Your Team
Your Manager
VP of Marketing or CMO (implied)
Current Team
Digital marketing, eCommerce, paid media, social, content, and influencer teams (size not specified)
Building and expanding team; backfill and new roles expected
The Package
Salary
$180K-$240K base
Remote
On-site, Napa, CA full-time
Benefits & Perks
Company Intelligence
Trinchero Family Estates is a major wine and spirits portfolio owner managing multiple established brands. The company is investing in digital transformation to modernize how it engages consumers and operates B2B channels.
Customers
Direct-to-consumer wine buyers, retailers, on-premise establishments, B2B wholesale partners
Is This Role For You?
- You've built or scaled eCommerce and digital programs in CPG, beverage, or retail (not just agency-side)
- You're fluent in data analytics and can translate metrics into strategy, not just report dashboards
- You've led cross-functional teams and influenced up—managing complexity across brands, channels, and legacy systems
- You genuinely enjoy mentoring and building team capability, not just executing tactics
- You're ready to own digital transformation end-to-end, from strategy through execution to optimization
- You need remote flexibility; this is on-site in Napa—not negotiable
- You're looking for a hands-on IC role; this is pure leadership and strategy
- You've only worked in fast-moving tech or DTC pure-plays and expect startup speed in a traditional org
- You can't articulate how digital drives actual business revenue and profit, not just vanity metrics
Interview Process
Initial Screening
Hiring manager or recruiter reviews background, asks about digital transformation experience and team building
Strategic Case Study
Present a digital strategy or transformation you've led; discuss metrics, challenges, and impact
Executive Panel
Meet with VP Marketing, cross-functional stakeholders; discuss vision, leadership philosophy, organizational strategy
Final Interview
Executive leadership or board-level conversation on cultural fit and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.