"Campaign Optimization"
21 results for "Campaign Optimization"
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Paid Media Manager
Colibri Group • 1 Remote
Acquisition Account Manager, Mid-Market EMEA
Reddit • London, United Kingdom
Paid Media Manager
Pattern® • Lehi, UT, US
Paid Marketing Manager - Social
TEGNA Inc. • Washington, DC
Paid Search Marketing Manager
Stripe • London
Performance Marketing Associate
Jobgether • India
Performance Marketer
Jobgether • South Africa
Social Media Ads Manager (Paid Social)
Ruby Labs • European Union
Influencer & Performance Marketing Lead, DACH
Emma sleep • Frankfurt
Manager, Performance Marketing (1 year contract)
Viral Nation • Canada
Senior Paid Media Specialist
Jobgether • US
Performance Marketing Manager
Shopback 2 • Kuala Lumpur, Malaysia
Associate Director, Performance Marketing
Viral Nation • United States
Paid Digital Marketing Manager
Jobgether • Canada
Paid Media Manager
STAPHAUS • Denver, US
User Acquisition Operations - North America
Upptic • Anywhere
Senior Performance Marketing Manager, Paid Social
Harvey • New York
Performance Marketing Manager, Paid Social
Harvey • San Francisco
PPC Specialist (Paid Ads Specialist) / Digital Marketing Specialist
Strive Marketing • Sacramento, CA 95834
Director Acquisition & Performance Marketing
Autodesk • New York, United States
Paid Social Marketing Manager, Americas
Stripe • Remote (US)
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What is Performance Marketing?
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.
Performance Marketing Salary Range
$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Performance Marketer do?
Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.
What's the difference between Performance Marketing and Growth Marketing?
Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.
Which paid channels should I learn first?
Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.
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Adjacent roles
Adjacent Performance Marketing roles
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.