"Attribution & analytics"
11 results for "Attribution & analytics"
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Paid Acquisition Manager
BlaBlaCar • Paris, FR
Senior User Acquisition Manager
Ruby Labs • European Union (Remote)
Lead User Acquisition Manager
Ruby Labs • European Union (Remote)
Global Marketing Performance Lead
Pernod Ricard • Paris, Île-de-France, France
Paid Acquisition Specialist (mid-senior)
JOW • Paris 10e (75)
Responsable Acquisition H/F
SMCP • Paris (75)
Responsable Acquisition H/F - CDI
Fursac • Paris, Île-de-France, France
CDI - Responsable Paid Media
Laboratoire Garancia • Paris, Île-de-France, France
Responsable Marketing Acquisition et CRM (H/F/NB)
SFEIR • Neuilly-sur-Seine, Île-de-France, France
User Acquisition Manager (Meta)
Ruby Labs • European Union (Remote)
GLOBAL ONLINE TRAFFIC ACQUISITION MANAGER (H/F/X)
CELINE • Paris, Île-de-France, France
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What is Performance Marketing?
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.
Performance Marketing Salary Range
$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What does a Performance Marketer do?
Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.
What's the difference between Performance Marketing and Growth Marketing?
Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.
Which paid channels should I learn first?
Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.
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Adjacent roles
Adjacent Performance Marketing roles
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Head of Growth
Own the growth function end-to-end. Strategy, channels, hiring.
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.