The Challenge
Emma is the world's largest D2C sleep brand operating in 35+ countries. You'll own Google Ads strategy for the German market, scaling paid revenue while building a high-performing paid media structure across multiple channels.
Your Mission
Audit existing Google Ads campaigns, identify performance gaps, and implement quick wins to improve ROAS within first 30 days
Design and execute 3-5 A/B tests across search and shopping campaigns to establish baseline optimization playbook
Onboard and align at least one freelancer or agency partner for paid social expansion
Document Google Ads strategy framework aligned with company's long-term vision and Q1-Q2 revenue targets
Increase Google Ads ROAS by 25-35% through continuous testing, bid optimization, and audience refinement
Build and scale paid media structure across Google Ads, paid social, and emerging channels; achieve $XXM in attributed revenue
Establish monthly reporting cadence with global marketing team; deliver actionable insights on channel performance and attribution
Lead 2-3 strategic paid media initiatives (new product launches, market expansion, seasonal campaigns) independently
KPIs You'll Own
Return on Ad Spend (ROAS)
Track revenue generated per dollar spent on Google Ads; target 25-35% improvement within 6 months.
Cost Per Acquisition (CPA)
Monitor cost to acquire a customer; drive down through audience targeting and creative testing.
Conversion Rate
Measure percentage of ad clicks that convert to purchase; optimize landing pages and creative in tandem.
Paid Media Revenue Attribution
Track total revenue attributed to paid channels; align with company growth targets.
Campaign Performance by Device/Audience
Segment performance data to identify highest-value segments and inform budget allocation.
Tools & Stack
Your Team
Your Manager
Not specified; likely Global Marketing or Performance Marketing Lead
Current Team
Solo paid media role; cross-functional collaboration with global marketing and creative teams
New role or expansion of existing paid media function
The Package
Salary
$65K-$85K base
Remote
On-site in Mexico City, Mexico
Benefits & Perks
Company Intelligence
Emma is the world's largest D2C sleep brand, founded in 2015. Operating in 35+ countries with 25+ stores across Europe, they're backed by consumer associations in EMEA, APAC, and the Americas. Driven by 60+ nationalities, Emma combines product innovation with performance-driven marketing.
Founded
2015
Customers
Direct-to-consumer, D2C across 35+ countries
Culture
Collaborative, knowledge-sharing, ownership-driven. Think big, take ownership, drive meaningful impact. Diverse, inclusive, high-performing.
Is This Role For You?
- You're obsessed with Google Ads and know the platform inside-out; you can strategize and execute at scale
- You're analytical and data-driven; you live in dashboards, A/B tests, and attribution models
- You think long-term while delivering short-term wins; you balance revenue goals with sustainable growth
- You're a self-starter who owns projects end-to-end; you build processes and scale teams around you
- You thrive in fast-paced D2C environments where budgets scale with results
- You're hands-off; this role requires you to be in the weeds optimizing campaigns daily, not just strategizing
- You can't work on-site in Mexico City; this is a full-time, on-site position
- You're siloed; you need to collaborate closely with creative, global marketing, and freelancer/agency partners
Interview Process
Initial Screening
Hiring manager review of Google Ads experience, ROAS improvements, and paid media background.
Technical Deep Dive
Walk through a past campaign: strategy, testing, optimization, results. Bring metrics and learnings.
Case Study / Problem Solving
Hypothetical scenario: improve ROAS for a D2C sleep brand in a new market. Show your analytical approach.
Stakeholder Conversation
Meet with global marketing or creative team to assess collaboration style and cross-functional fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.