The Challenge
Agoda's Flights vertical is a growth frontier within a 7,000-person Booking Holdings company. You'll own marketing strategy and execution across channels, scaling flights GMV through data-driven experiments and cross-functional partnerships.
Your Mission
Audit current Flights marketing performance across CRM and paid channels; identify 3-5 high-impact growth opportunities
Establish baseline metrics dashboard (CAC, LTV, ROAS, conversion rates) for Flights across all marketing channels
Design and launch 2-3 A/B test experiments to validate hypotheses on channel efficiency and customer acquisition
Meet and align with Flights product, supply, and Accommodation marketing teams on Q1-Q2 strategic priorities
Execute 6+ validated experiments that improve Flights channel ROAS by 15%+ YoY
Build and mentor a high-performing analytics and manager team; hire 2-3 direct reports
Develop end-to-end strategic roadmap for Flights marketing across CRM, paid performance, and emerging channels
Deliver quarterly business reviews to leadership with actionable insights and recommendations for continued scaling
KPIs You'll Own
Flights Channel ROAS
Return on ad spend by channel (CRM, paid performance); target 15%+ YoY improvement.
Customer Acquisition Cost (CAC)
Cost to acquire a new Flights customer; benchmark and optimize by channel.
Lifetime Value (LTV)
Revenue generated per Flights customer over relationship lifetime; inform channel efficiency.
Conversion Rate by Channel
Percentage of users who complete a Flights booking; track and optimize each marketing channel.
Experiment Velocity
Number of A/B tests launched and validated per quarter; measure learning pace.
Tools & Stack
Your Team
Your Manager
Head of Performance Marketing or VP Growth (not specified)
Current Team
Analysts and junior managers (you'll manage and mentor)
Backfill + growth; you'll hire 2-3 direct reports
The Package
Salary
$120K-$160K base
Remote
On-site in Bangkok (relocation package provided)
Benefits & Perks
Company Intelligence
Agoda is a Booking Holdings subsidiary connecting 7,000+ people across 90 countries to travel experiences. Founded in 2005, it operates millions of hotels, flights, and experiences globally, powered by data and technology at its core.
Founded
2005
Team Size
7000
Funding
Public (Booking Holdings, NASDAQ: BKNG)
Customers
Millions of travelers globally
Culture
Data-obsessed, innovation-focused, collaborative cross-functional teams, learning-first environment
Is This Role For You?
- You have 8+ years in data analysis, e-commerce growth, or digital marketing roles with hands-on SQL and Tableau expertise
- You thrive on designing experiments, testing hypotheses, and translating data into concrete growth actions
- You want to own a vertical (Flights) end-to-end—strategy, execution, and team leadership
- You're comfortable in Bangkok and ready to relocate; you want high-impact work at scale within a public company
- You need remote work flexibility; this is on-site Bangkok only
- You lack SQL proficiency or hands-on data analysis experience—this role requires you to be analytical, not just strategic
- You prefer individual contribution over team leadership; you'll manage analysts and participate in hiring
Interview Process
Screening
Intro call with recruiter on background, growth experience, and relocation readiness
Case Study / Take-Home
Data analysis challenge; analyze a dataset and present findings with recommendations (SQL + Tableau or Excel)
Hiring Manager Round
Deep dive on Flights marketing strategy, analytical approach, and leadership experience with Head of Perf Marketing
Cross-Functional Panel
Meet with Flights product, supply, and Accommodation marketing to assess collaboration fit
Leadership Round
Conversation with VP/Director level on strategic vision and impact ambition
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
Associate Director - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.