The Challenge
Wadhwani Foundation runs four flagship programs (Ignite, Liftoff, Accelerate, Skilling) across Mexico and needs someone to orchestrate growth through institutional partnerships. You'll own the entire partner marketing engine—from university tie-ups to government collaborations—while managing agencies, events, and social channels to drive platform adoption.
Your Mission
Map and onboard 8-12 institutional partners (universities, training centers, associations) with localized marketing playbooks and asset kits
Launch and execute 3 program-led social media campaigns aligned to GTM priorities with documented performance baselines
Brief and align external agencies (social, content, design, PR) on scopes, timelines, and quality standards; establish weekly governance
Build structured campaign tracker and MIS reporting framework for weekly stakeholder reviews covering all channels
Drive 40%+ partner-led user acquisition growth across the four programs measured through UTM-tagged conversions
Execute 6-8 high-impact events (webinars, roadshows, workshops) generating 500+ qualified sign-ups with post-event engagement tracking
Achieve 85%+ on-time partner campaign delivery and maintain brand consistency audit across 15+ partner touchpoints
Optimize social and event ROI by 25% through A/B testing creative, messaging, and channel mix; document winning playbooks
KPIs You'll Own
Partner-Led Acquisition Cost (CAC)
Track cost per qualified user onboarded through institutional and ecosystem partners vs. direct channels.
Partner Activation Rate
Percentage of partner institutions executing agreed campaigns on-time with quality standards met.
Social & Event Conversion Rate
Percentage of social impressions and event attendees converting to platform sign-ups or active users.
Campaign Velocity
Number of live GTM campaigns executed month-over-month across partners, social, and events.
Agency Efficiency Score
Agency on-time delivery, scope adherence, and quality ratings tracked weekly to optimize spend.
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth or GTM lead
Current Team
Product, growth, and triage teams; external agencies (social, content, design, PR)
New role or backfill not specified
The Package
Salary
$55K-$75K MXN annually
Remote
On-site, Polanco, Mexico City
Benefits & Perks
Company Intelligence
Wadhwani Foundation runs four interconnected programs—Ignite, Liftoff, Accelerate, and Skilling—focused on entrepreneurship and workforce development in Mexico. The foundation leverages institutional partnerships and ecosystem networks to scale impact across universities, training centers, and government programs.
Customers
Universities, training centers, associations, incubators, government programs, entrepreneurs, job seekers
Is This Role For You?
- You've managed 3-5+ GTM campaigns through institutional or ecosystem partners and can prove conversion impact
- You're comfortable juggling 15+ simultaneous stakeholders (partners, agencies, internal teams) without dropping balls
- You're fluent in Spanish and English and have worked in Mexico or Latin America markets
- You live in Mexico City and want hands-on execution role with visibility into real growth metrics
- You've built or optimized partner marketing playbooks and can document repeatable processes
- You need remote flexibility or hate on-site work; this is pure Mexico City presence
- You're uncomfortable with ambiguity in metrics or prefer single-channel marketing over omnichannel orchestration
- You don't speak fluent Spanish or have zero experience in emerging markets / partnership-driven ecosystems
- You're looking for strategic-only work; this role is 60% execution, 40% strategy
Interview Process
Screening call
HR/hiring manager reviews GTM and partner marketing background, Spanish fluency, Mexico experience
Case study or work sample
Walk through a past partner marketing campaign: goals, partners engaged, channels activated, results, and what you'd do differently
Stakeholder interview
Meet with Growth or GTM lead to discuss approach to partner coordination, agency management, and reporting frameworks
Final conversation
Meet with program or operations lead to assess fit with Wadhwani's culture and commitment to EdTech/skilling mission
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.