The Challenge
Parachute Home is scaling their customer retention engine and needs someone to own lifecycle strategy across email and SMS. You'll drive personalization, segmentation, and optimization that directly impacts customer lifetime value in a competitive home goods market.
Your Mission
Audit current email/SMS stack (Klaviyo or equivalent) and map campaign taxonomy; identify 3-5 quick wins for optimization
Develop comprehensive lifecycle roadmap covering welcome, post-purchase, win-back, and loyalty programs with success metrics
Execute baseline A/B testing on 2-3 high-volume campaigns to establish performance benchmarks and segmentation strategy
Build cross-functional stakeholder alignment with creative, merch, and analytics teams; establish weekly sync cadence
Increase email/SMS channel revenue contribution by 15-25% through segmentation, personalization, and win-back program optimization
Reduce unsubscribe rates and improve deliverability by implementing compliance protocols (CAN-SPAM, CCPA, CASL) and list hygiene
Launch 3-4 new lifecycle programs (loyalty, re-engagement, VIP tier) with documented customer cohort performance data
Establish monthly performance dashboard tracking open rates, CTR, conversion rate, LTV impact, and revenue attribution by campaign
KPIs You'll Own
Email/SMS Revenue Contribution
Percentage of total revenue attributed to lifecycle marketing campaigns, tracked by channel and cohort.
Customer Retention Rate
Repeat purchase rate and cohort retention curves by acquisition and engagement channel.
Email Open Rate & Click-Through Rate
Campaign performance benchmarks segmented by audience, send time, and content type; monthly trend analysis.
Customer Lifetime Value (LTV)
Average revenue per customer segmented by lifecycle stage and engagement tier; LTV:CAC ratio.
Unsubscribe & Complaint Rate
Compliance and list health metrics; target <0.5% unsubscribe rate and <0.1% complaint rate.
Campaign Conversion Rate
Purchase conversion rate by campaign, segment, and personalization variant; A/B test lift tracking.
Tools & Stack
Your Team
Your Manager
Director, Growth Marketing
Current Team
Creative team, merchandising, analytics, cross-functional partners
Backfill or new role not specified; implies existing function
The Package
Salary
$95K-$130K base
Remote
On-site, Los Angeles/Culver City, 4 days per week
Benefits & Perks
Company Intelligence
Parachute Home is a direct-to-consumer home goods brand focused on sleep and lifestyle products. They operate in the competitive e-commerce space and prioritize customer experience and retention as core growth levers.
Customers
Direct-to-consumer e-commerce customer base in home/sleep category
Culture
Cross-functional collaboration, data-driven decision making, customer-centric
Is This Role For You?
- You have 5-7 years of hands-on lifecycle marketing experience with proven email/SMS wins in e-commerce or retail
- You're fluent in Klaviyo, Iterable, or similar platforms and understand segmentation, personalization, and automation at scale
- You live for data—you can translate campaign metrics into strategic insights and act on them fast
- You thrive in collaborative, cross-functional environments where you influence without direct authority
- You want to own the full lifecycle funnel end-to-end and measure your impact on revenue and LTV
- You're looking for fully remote work—this is 4x per week on-site in LA/Culver City
- You prefer agency or vendor-side work over owning strategy in-house; you want deep platform expertise, not surface-level execution
- You're uncomfortable with data analysis, A/B testing, and iterative optimization as core to your role
- You lack proven track record with email/SMS platforms or haven't managed campaigns at scale in e-commerce
Interview Process
Phone Screen
Recruiter conversation on background, motivation, and lifecycle marketing experience
Marketing Lead Interview
Deep dive on past campaigns, strategy, tools proficiency, and approach to segmentation/personalization
Case Study or Assessment
Likely: analyze sample campaign data and propose optimization strategy or lifecycle roadmap
Cross-Functional Panel
Conversation with creative, analytics, and merchandising leads on collaboration style and stakeholder alignment
Director-Level Final
Final interview with Director of Growth Marketing on strategic vision and long-term roadmap alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.