The Challenge
C6 Bank is a fast-growing Brazilian fintech that needs someone to build the intelligence engine behind marketing spend decisions. You'll own the analytics strategy that connects paid, organic, and brand activity to real business outcomes—and lead a team doing it.
Your Mission
Audit current marketing analytics stack and reporting; identify gaps in incrementality, channel attribution, and audience-level insights
Launch 2-3 foundational analyses: channel contribution mapping, creative performance framework, A/B testing governance
Build executive dashboard showing marketing ROI by channel, audience segment, and creative asset with monthly variance analysis
Establish weekly decision-support cadence with growth, media, and product leads; document 5+ actionable optimization recommendations
Design and operationalize incrementality testing framework; run 3+ statistically sound tests (paid vs. control) and publish learnings
Create integrated marketing narrative combining paid, organic, earned, and awareness metrics; present quarterly business review to C-suite
Develop audience segmentation and activation strategy; implement dynamic segment performance tracking across channels
Scale the team: hire and onboard 2 analysts; establish training program on marketing fundamentals, SQL, analytics storytelling
KPIs You'll Own
Marketing ROI by Channel
Revenue attributed to each paid, organic, and earned channel divided by spend; tracked monthly with variance from plan.
CAC (Customer Acquisition Cost) & Payback Period
Cost per new customer acquired by channel and campaign; payback period vs. customer lifetime value.
A/B Test Velocity & Learnings Implemented
Number of experiments launched per month and percentage of learnings converted into live optimizations.
Channel Mix Efficiency (CPA Trend)
Cost per acquisition by channel, tracked to identify scaling opportunities and efficiency headwinds.
Audience Segment Performance
Conversion rate, LTV, and ROI by audience segment; inputs to budget allocation and messaging strategy.
Tools & Stack
Your Team
Your Manager
VP of Growth or Chief Marketing Officer (implied)
Current Team
Likely 1-2 junior analysts or reporting specialists; structure to be defined
New lead hire; backfill 2 analysts over 6 months
The Package
Salary
R$250K-R$380K base
Variable
Performance bonus tied to marketing efficiency & ROI targets (10-20% typical)
Equity
Likely equity stake common in Brazilian fintechs (details TBD)
Remote
On-site in São Paulo; some flexibility likely but core presence required
Benefits & Perks
Company Intelligence
C6 Bank is a Brazilian digital bank and fintech accelerating adoption of financial services through innovative products and data-driven growth. Founded in the mid-2010s, it operates in a competitive fintech landscape with focus on customer acquisition, engagement, and retention at scale.
Culture
Data-driven, fast-paced, pragmatic; high ownership and direct impact expected; complex environment with large data volumes and rapid iteration.
Is This Role For You?
- You've built marketing analytics from the ground up—or taken a broken one and fixed it—in fintech, SaaS, or high-velocity growth companies
- You speak both languages fluently: SQL + storytelling; you can drop into a spreadsheet and also convince a CFO
- You're obsessed with incrementality, not just attribution; you understand that correlation ≠ causation and design experiments to prove it
- You enjoy hands-on leadership: mentoring 2-3 analysts while still digging into analysis yourself; you set the bar for rigor and clarity
- You thrive in complexity: multiple channels, overlapping campaigns, macro headwinds, competing stakeholder priorities—you simplify without losing accuracy
- You're a pure reporting person; you see analytics as dashboards instead of strategic recommendations that drive decisions
- You lack statistical depth; A/B testing, incrementality, and causal inference feel like black boxes rather than everyday tools
- You prefer remote work and flexibility; this role demands on-site presence in São Paulo and close partnership with cross-functional teams
- You shy away from ambiguity; C6 has incomplete data infrastructure and you'll need to propose solutions, not wait for perfect briefs
Interview Process
Screening Call (30 min)
Recruiter or hiring manager vets background in marketing analytics, leadership, and fintech/high-growth experience.
Technical Case Study (take-home, 2-3 hours)
Given a marketing dataset (or real C6 scenario), you design an analysis, propose hypotheses, and present findings + recommendations in a 1-2 page memo.
Deep Dive Interview (90 min, 2-3 interviewers)
VP Growth + Head of Product + peer analyst. Walk through past campaigns, explain attribution logic, discuss A/B testing wins/losses, and how you'd approach incrementality.
Leadership & Culture Interview (60 min)
Hiring manager or C-suite peer explores team development philosophy, stakeholder influence, handling ambiguity, and fit with C6 culture.
Offer & Negotiation
Salary, bonus structure, equity, start date, and team ramp plan discussed.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.