The Challenge
Acrobat is transforming into an AI-powered productivity platform, and growth now depends on driving adoption and expansion across enterprise customers-not just acquisition. You'll lead the product marketing strategy that turns new capabilities into sustained usage and revenue at scale.
Your Mission
Map current adoption bottlenecks across Acrobat's platform and AI workflows; establish baseline MAU, feature usage, and engagement metrics by segment
Define and socialize positioning strategy for AI-powered capabilities across Product, Sales, and Marketing leadership
Develop first go-to-market plan for a priority new capability tied to measurable activation and adoption targets
Audit and improve onboarding experience; identify quick wins to increase feature discovery and early-stage engagement
Launch and measure adoption strategy for at least 2 new AI or platform capabilities; track lift in MAU and feature usage month-over-month
Build and align sales enablement assets across enterprise segments; measure impact on win rates and expansion deals
Establish lifecycle marketing playbooks for activation, feature adoption, and expansion; report on revenue impact in quarterly business reviews
Scale cross-functional alignment cadence with Product, Customer Success, and Sales; document growth opportunities pipeline for next 12 months
KPIs You'll Own
Monthly Active Users (MAU) by segment
Track user activation and sustained engagement across Acrobat's platform and new AI capabilities.
Feature adoption rate and time-to-value
Measure how quickly customers discover and adopt new features, especially AI-powered workflows.
Net Revenue Retention (NRR) and expansion revenue
Connect adoption and feature usage to upsell and expansion outcomes in enterprise customer accounts.
Sales win rate and cycle time by positioning/messaging variant
A/B test go-to-market positioning against win rates and deal velocity in enterprise segments.
Customer engagement and lifecycle progression
Track movement through onboarding, adoption, and expansion stages; identify drop-off points.
Tools & Stack
Your Team
Your Manager
VP or Chief Product Marketing Officer (likely B2B Product Marketing leader)
Current Team
Team of Product Marketing leaders (size not specified; you'll expand/develop this team)
New role to scale B2B adoption and expansion strategy
The Package
Salary
$280K-$320K base
Variable
15-25% bonus (estimated)
Equity
Stock options or RSUs (standard for Adobe)
Remote
On-site (San Francisco, CA)
Benefits & Perks
Company Intelligence
Adobe is a global leader in digital media and marketing cloud software. Acrobat is evolving from a document standard into an AI-powered productivity platform for enterprise and B2B segments. The company powers creativity, productivity, and customer experience across industries.
Founded
1982
Team Size
20000
Funding
Public (NASDAQ: ADBE)
Customers
Enterprise and B2B segments across regulated and security-focused industries
Culture
Innovation-driven, customer-obsessed, collaborative across global teams
Is This Role For You?
- You've led B2B product marketing or growth teams at SaaS/enterprise software companies and know how to drive adoption beyond first-sale
- You're data-driven: you can connect product usage, customer behavior, and revenue outcomes-and you obsess over metrics
- You thrive in complex, cross-functional environments and can align Product, Sales, Marketing, and Customer Success around shared growth goals
- You have direct experience launching or scaling AI-powered or platform products, or you're hungry to own that narrative at scale
- You prefer pure demand generation or lead-gen marketing over adoption and lifecycle strategy
- You need remote work flexibility or can't commit to regular on-site presence in San Francisco
- You haven't managed a team or developed people-this role requires building and developing a Product Marketing team
Interview Process
Recruiter screen
Alignment on experience, growth leadership, and fit for adoption/expansion focus
Hiring manager (VP/Chief PMM) conversation
Deep dive into your B2B GTM strategy, team leadership, and approach to adoption and expansion
Case study or take-home
Likely a positioning or go-to-market strategy exercise for a new product or capability
Cross-functional panel
Conversations with Product leadership, Sales leadership, and potentially Customer Success to assess collaboration style
Executive conversation
Final round with senior leadership to discuss vision and alignment on strategic priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.