The Challenge
10x Genomics is a leader in life science instrumentation, and they need a Director to own their entire digital marketing engine-from SEO and paid media to email and webinars. You'll drive measurable pipeline and revenue impact while innovating across channels in a highly regulated, competitive market.
Your Mission
Audit and optimize current digital stack (website, SEM, SEO, email platform); establish baseline KPIs and performance benchmarks across all channels
Launch or refresh paid search and social campaigns with clear attribution and ROAS targets; implement daily monitoring and optimization protocols
Develop and execute integrated email nurture workflows targeting key buyer personas across awareness, consideration, and conversion stages
Build cross-functional governance with Marketing Ops and Analytics; establish monthly performance review cadence with clear dashboards
Increase organic traffic 25%+ through technical SEO improvements, content optimization, and keyword strategy execution
Achieve target cost-per-lead and CAC metrics across paid channels (SEM, LinkedIn, display); optimize budget allocation based on pipeline contribution
Execute 4+ integrated digital campaigns supporting product launches or major demand generation motions; measure pipeline impact and revenue influence
Establish digital marketing as strategic advisor to broader IMC team; present quarterly innovation roadmap with new tools, tactics, and market opportunities
KPIs You'll Own
Digital-influenced Pipeline
Revenue pipeline attributed or influenced by digital channels (organic, paid, email, webinars) as % of total pipeline.
Cost Per Lead (CPL)
Average cost to acquire a marketing-qualified lead across all digital channels; tracked and optimized daily.
Organic Traffic & Rankings
Monthly unique visitors from organic search and top-3 rankings for target keywords in life sciences category.
Email Engagement Rate
Open rate, click-through rate, and conversion rate for nurture and campaign emails; segment performance by audience.
Paid Media ROAS
Return on ad spend across SEM, social, and display; measured by leads generated and pipeline contribution per $ spent.
Website Conversion Rate
Visitor-to-MQL conversion rate on key landing pages and conversion paths; tracked by source and campaign.
Tools & Stack
Your Team
Your Manager
Vice President, Integrated Marketing Communications
Current Team
Likely reports with Digital Marketing Specialists, SEO/SEM Analyst, Email Marketing Manager, and Content team collaboration
Backfill or expansion role (not specified); likely supports existing team
The Package
Salary
$180K-$220K base
Remote
On-site, Pleasanton, CA
Benefits & Perks
Company Intelligence
10x Genomics is a leader in life science instrumentation, providing platforms for genomics and spatial biology research. They serve research institutions, biotech companies, and pharma with high-throughput, high-quality solutions. The company operates in a highly regulated, innovation-driven market with complex B2B2C sales cycles.
Customers
Research institutions, biotech companies, pharmaceutical organizations
Is This Role For You?
- You've managed digital marketing at B2B SaaS or life sciences companies and driven measurable pipeline impact across SEO, SEM, email, and paid channels
- You're data-obsessed: you set up dashboards, run daily performance reviews, and make optimization decisions based on metrics-not gut feel
- You thrive in cross-functional environments and can influence Creative, Content, Ops, and Sales teams without direct authority
- You're comfortable navigating regulated industries (GDPR, privacy, compliance) and building compliant digital programs
- You want to own the full digital marketing engine-strategy, execution, optimization-not just one channel or tactic
- You're a strategy-only leader who doesn't want to roll up your sleeves on campaign execution, daily optimization, and tactical problem-solving
- You've primarily worked in B2C or consumer marketing and lack B2B SaaS or life sciences experience (complex sales cycles, longer CTAs, technical buyers)
- You're uncomfortable with ambiguity or need perfect clarity before moving; life sciences marketing requires testing, iteration, and rapid adjustment
- You prefer full remote work-this role is on-site in Pleasanton, CA and requires collaboration with integrated marketing teams
Interview Process
Initial Screen
Recruiter call on background, digital marketing experience, and alignment with on-site requirement
Hiring Manager Interview
VP of IMC discusses strategy, team dynamics, and expectations for digital engine ownership; likely 45-60 min
Digital Marketing Case Study or Presentation
You may present a past digital campaign (strategy, execution, results, learnings) or analyze a hypothetical 10x Genomics scenario
Cross-Functional Panel
Conversations with Creative, Content, Marketing Ops, and/or Analytics leads to assess collaboration style and digital acumen
Final Interview
Senior marketing or business leader (likely CMO or VP level) to discuss vision, innovation roadmap, and strategic fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.