Senior Demand Generation Manager [AQ-25831]

Aquent is proud to partner with a pioneering technology company that is revolutionizing how businesses manage data, delivering cutting-edge solutions that empower clients to achieve unparalleled operational efficiency and strategic insight. In this dynamic role, you will play a pivotal part in driving global revenue outcomes and shaping the future of AI-enabled marketing, making a tangible, lasting impact on market expansion and strategic partnerships from day one.

The Opportunity

This is an extraordinary opportunity for a visionary leader to take the helm of global demand generation efforts, building, optimizing, and scaling a revenue-focused demand engine from the ground up. You will be instrumental in developing and executing strategies that directly contribute to pipeline and revenue goals, influencing cross-functional teams to drive meaningful growth. At the forefront of integrating AI into marketing workflows, you will forge critical partnerships, deliver actionable intelligence to sales teams, and play a key role in expanding a strategic alliance with a major cloud provider.

What You’ll Do

• Develop and execute a global demand generation plan meticulously aligned with pipeline and revenue objectives.
• Own quarterly pipeline contribution targets, continuously optimizing performance across various channels and programs.
• Manage global advertising and digital marketing budgets, making data-driven investment decisions to maximize ROI.
• Strategically improve inbound lead quality, conversion rates, and cost per opportunity.
• Oversee the global integrated campaign calendar and strategy, ensuring cohesive and impactful execution.
• Design and launch campaigns tailored to target audiences, buyer journey stages, key performance indicators (KPIs), and pipeline objectives.
• Collaborate closely with product marketing to translate positioning into highly effective demand programs.
• Develop, test, and optimize nurture strategies to guide prospects through the sales funnel.
• Manage and refine the propensity model for intelligent account and lead prioritization.
• Provide sales and business development teams with actionable account intelligence, including intent signals, technographic data, and trigger-event alerts.
• Build and implement demand generation programs in collaboration with key strategic partners, focusing on digital outreach, co-branded campaigns, and marketplace opportunities.
• Implement AI-assisted workflows across campaign development, audience modeling, account research, content adaptation, reporting, and pipeline analysis to increase campaign velocity and team productivity.
• Partner with marketing operations to develop comprehensive reporting, dashboards, and performance measurement frameworks to present insights to executive leadership.

• 7+ years of experience in B2B demand generation, growth marketing, or revenue marketing.
• Proven track record of owning and exceeding pipeline or revenue contribution targets.
• Strong background in developing and executing integrated, multi-channel campaign strategies.
• Experience with Account-Based Marketing (ABM), intent data, propensity modeling, or sales intelligence platforms.
• Strong analytical skills and demonstrated experience managing marketing budgets effectively.
• Extensive experience partnering with Sales and presenting performance insights to executive leadership.
• Demonstrated ability to lead cross-functionally and drive initiatives through influence without direct authority.
• Hands-on experience using AI to enhance marketing productivity and streamline workflows.
• Excellent communication, project management, and strategic problem-solving skills.

• Experience in technology, SaaS, cloud, or another complex B2B environment.