The Challenge
Amazon Leo is building a global satellite internet constellation. You'll own Mexico's subscriber acquisition and P&L from zero, launching a consumer internet business at scale in a complex market with real expansion pressure.
Your Mission
Map Mexico demand gen landscape: competitor pricing, channel performance, customer acquisition costs across sales channels
Define initial pricing and promotion strategy informed by local market research, supply constraints, and subscriber economics
Establish baseline KPI tracking infrastructure and weekly reporting cadence with Finance, Sales, and Marketing stakeholders
Secure buy-in on 90-day gross adds targets and resource allocation across marketing, sales, and channel partnerships
Launch and optimize demand generation campaigns across all planned sales channels, hitting monthly gross adds and revenue targets
Deliver data-backed pricing strategy that balances customer adoption, churn economics, and enterprise value creation
Build repeatable playbooks for promotional events (Prime Day equivalent) and channel-specific subscriber acquisition workflows
Present comprehensive 6-month business review with variance analysis, corrective actions taken, and 18-month growth roadmap
KPIs You'll Own
Monthly Gross Adds
New subscriber acquisitions tracked weekly and forecasted against quarterly/annual targets.
Customer Acquisition Cost (CAC)
Cost per subscriber acquired by channel, benchmarked against LTV and profitability models.
Revenue per Subscriber
ARPU and total revenue achievement vs. plan, including impact of promotions and pricing strategy.
P&L Performance
Gross margin, operating expenses, and profitability variance to forecast, reported monthly.
Channel Mix & Productivity
Conversion rates, cost-per-acquisition, and volume contribution by sales channel (direct, retail, BD, etc).
Tools & Stack
Your Team
Your Manager
Amazon Leo North America Consumer Leadership (VP/Director level)
Current Team
Cross-functional: Product, Sales, Marketing, Operations, Finance, Legal, Customer Support
New role launching Mexico market
The Package
Salary
$150K-$180K base
Variable
Performance bonus tied to gross adds and revenue targets (estimated 15-25%)
Equity
RSU grant (Amazon standard for senior PM roles)
Remote
On-site in Mexico City, full-time
Benefits & Perks
Company Intelligence
Amazon Leo is a satellite internet constellation initiative delivering low-latency, high-speed broadband globally. The North America Consumer team is launching satellite internet subscriptions as a consumer product, starting with Mexico as a key growth market. You're building a subscription business from the ground up in a space where connectivity directly impacts customer outcomes.
Customers
Consumer and enterprise customers in Mexico seeking affordable, reliable broadband
Culture
Entrepreneurial, data-driven, customer-obsessed; thrives on ambiguity and execution at scale
Is This Role For You?
- You've scaled subscriber acquisition or demand gen in a subscription business (SaaS, streaming, telecom) and own the full P&L cycle
- You're analytically rigorous: you build financial models, test pricing hypotheses, and optimize based on data—not gut
- You understand Mexico's telecom market, consumer behavior, and channel landscape (or you learn fast and hustle to close knowledge gaps)
- You thrive in matrixed, fast-moving environments where you influence without authority and communicate across silos daily
- You're entrepreneurial and self-directed; you see ambiguity as opportunity and move with urgency without needing hand-holding
- You're uncomfortable with on-site work or can't commit to Mexico City presence for 3+ years—this role demands in-market relationships
- You need precedent and process; Leo is a new business initiative with limited playbooks; you'll be writing them
- You've only worked in mature, stable subscription businesses; early-stage P&L pressure, supply constraints, and market validation will stress you
Interview Process
Recruiter Screen (30 min)
Background, demand gen and subscription experience, Mexico market familiarity or willingness to learn
Hiring Manager (60 min)
Deep dive on past subscriber acquisition campaigns, pricing strategy decisions, P&L ownership, cross-functional influence
Cross-Functional Panel (90 min total)
Finance/Analytics, Sales/Go-to-Market, and Product leads assess business acumen, analytical rigor, and stakeholder management
Case Study / Business Scenario (take-home or live)
Pricing strategy, demand generation plan, or P&L forecast scenario for a fictional/real Mexico market launch
Senior Leadership Round (30 min)
Director or VP confirms strategic thinking, customer obsession, and culture fit for early-stage business leadership
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.