The Challenge
AppDirect powers millions of subscriptions globally through a platform that simplifies how tech is bought and sold. You'll own integrated marketing strategy for Firstbase, a subsidiary BU, translating corporate vision into measurable pipeline growth while operating as an embedded generalist accountable for real revenue impact.
Your Mission
Develop and lock annual + Q1 integrated marketing plans for Firstbase with clear KPIs tied to pipeline targets
Establish baseline campaign performance metrics across digital, events, and content channels; identify quick wins
Build stakeholder alignment with Firstbase Sales and Product leadership; map cross-sell and GTM opportunities
Audit existing marketing programs and contractors; optimize resource allocation and prioritization framework
Execute 2+ product launches or major GTM initiatives; demonstrate pipeline contribution and ROI per campaign
Scale high-performing channels and retire underperformers; achieve 15%+ efficiency gains in marketing spend
Develop repeatable playbooks for demand gen, events, and content that your team (or contractors) can execute independently
Present quarterly business reviews with C-suite-ready insights; influence BU strategy based on market and customer data
KPIs You'll Own
Pipeline Generated
Total attributed pipeline (MQL to SQL conversion) driven by integrated marketing campaigns, tracked monthly.
Campaign ROI
Revenue influenced per marketing dollar spent; target >3:1 ratio across digital, events, and content.
Win Rate & Velocity
Sales cycle length and close rate for marketing-sourced opportunities vs. baseline; measure GTM effectiveness.
Cross-Sell Penetration
Percentage of existing customers engaged in shared GTM initiatives or upsell campaigns.
Stakeholder Satisfaction
BU leadership and Sales team feedback on marketing alignment, execution quality, and business impact.
Tools & Stack
Your Team
Your Manager
Portfolio Marketing Director or VP (implied)
Current Team
Embedded within Firstbase BU; collaborative access to Corporate Marketing discipline experts
New role or backfill for Firstbase focus
The Package
Salary
$85K-$110K USD equivalent
Remote
Hybrid: 1 day onsite, 4 days remote per week
Benefits & Perks
Company Intelligence
AppDirect is a subscription commerce platform enabling millions of subscriptions globally for organizations. The company powers digital entrepreneurs worldwide by simplifying how technology is bought, sold, and managed across any channel or device. AppDirect operates multiple subsidiary business units with a values-driven culture centered on being seen, being yourself, and doing your best work.
Customers
Millions of subscriptions; enterprise + mid-market organizations globally
Culture
Values-driven: Be Seen, Be Yourself, Do Your Best Work. Emphasis on autonomy, collaboration, and measurable business impact.
Is This Role For You?
- You've owned marketing strategy for a product line, BU, or revenue segment and can tie it to pipeline/revenue
- You thrive operating as an embedded generalist accountable for end-to-end execution across channels
- You're comfortable in Buenos Aires hybrid setup (1 day onsite, 4 remote) and can work across time zones
- You have 5–7 years B2B SaaS/tech marketing and understand both direct and channel go-to-market models
- You're fluent with data, dashboards, and AI tools—not just creative, but analytically rigorous
- You need full-time remote or can't commit to Buenos Aires (onsite requirement is fixed)
- You prefer hands-on creative execution over strategy, planning, and cross-functional leadership
- You don't have proven track record linking marketing initiatives to measurable pipeline or revenue outcomes
Interview Process
Screening Call
Discuss marketing strategy experience, BU/product line ownership, and familiarity with direct/channel GTM.
Case Study or Marketing Plan Presentation
Present a real or hypothetical integrated marketing strategy for a B2B SaaS product; include KPIs, channels, and ROI logic.
Stakeholder Alignment Interview
Meet with Firstbase Sales/Product leadership; assess collaboration style, business acumen, and priorities alignment.
Executive Interview
Final round with Portfolio Marketing or BU leadership; discuss long-term vision, team building, and AppDirect culture fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.