The Challenge
Amazon's Mexico marketplace needs a Sr. PM who can decode customer behavior and turn it into engagement wins. You'll own the full lifecycle—from experiments to automation—working across teams in Spanish and English to scale what works.
Your Mission
Launch 2-3 customer segmentation models for retargeting with measurable lift targets
Design and execute experimental testing framework for lifecycle campaigns with clear success metrics
Map stakeholder landscape across consumer marketing, category teams, and central teams; establish weekly sync cadence
Document current lifecycle engagement gaps and propose 3 pilot initiatives for Q2 launch
Drive 15-25% uplift in repeat purchase rate through lifecycle messaging and onsite improvements
Build and scale automation workflows for at least 2 key lifecycle triggers (welcome, win-back, etc.)
Establish Mexico-specific best practices playbook; replicate 1-2 winning programs from global peers
Own end-to-end product marketing for new shopping behavior initiative; track adoption and repeat purchase impact
KPIs You'll Own
Repeat Purchase Rate
% of customers making 2+ purchases within defined cohort window; primary lever for lifecycle success.
Experiment Velocity
Number of lifecycle hypotheses tested monthly; measure speed and rigor of insights generation.
Segment Engagement Lift
Uplift in CTR, conversion, or repeat purchase for retargeted segments vs. control; validate segmentation model ROI.
Cross-Channel Adoption
% of eligible customers exposed to new lifecycle initiatives; tracks program reach and rollout success.
Automation Coverage
% of lifecycle touchpoints driven by automated workflows vs. manual campaigns; efficiency metric.
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of Lifecycle or Regional Marketing Lead
Current Team
Central lifecycle team, consumer marketing teams, category teams, international marketplace peers
New role or backfill not specified
The Package
Salary
$140K-$180K base
Variable
Likely 15-25% performance bonus (Amazon standard for senior PM roles)
Remote
On-site in Mexico City, FULL_TIME. Flexible working hours policy but presence expected.
Benefits & Perks
Company Intelligence
Amazon is the global e-commerce and cloud leader. The Mexico marketplace is a high-growth region with significant untapped repeat purchase potential. You'll work within a mature but rapidly scaling org optimizing customer lifecycle engagement.
Customers
Amazon Mexico consumers and merchants
Culture
Inclusion, diversity, mentorship, and leadership principles-driven. Fast-paced, data-centric, and customer-obsessed.
Is This Role For You?
- You've shipped 5+ lifecycle or retention campaigns with measurable uplift (15%+) and can show the data
- You're fluent in Spanish and English—this isn't optional, it's required for stakeholder collaboration
- You're obsessed with experimental rigor: design clean tests, call out confounds, and iterate ruthlessly
- You thrive in matrix orgs and can influence without authority across product, marketing, and technical teams
- You want to build something global: test locally in Mexico, then scale playbooks across Amazon marketplaces
- You're a slides-and-strategy person; this role needs execution bias and hands-on experimentation
- You can't commit to on-site work in Mexico City or lack bilingual fluency in Spanish/English
- You need complete autonomy; success here depends on navigating cross-functional influence and central team alignment
Interview Process
Recruiter Screen
Confirm PM background, bilingual fluency, and experience with lifecycle/retention marketing. ~30 min.
Hiring Manager (Director/Sr. Director)
Deep dive on past campaigns, experimental frameworks, and stakeholder management approach. Behavioral + case discussion. ~1 hour.
Cross-functional Panel
Likely includes consumer marketing lead, analytics/data owner, and technical partner. Assess collaboration style and rigor. ~1.5 hours (2-3 rounds).
Leadership Interview
Executive alignment on strategic priorities, career ambition, and fit with Amazon Leadership Principles. ~1 hour.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.