The Challenge
LG México is scaling premium streaming and gaming experiences across millions of Smart TV households. You'll own the regional content partnership strategy—discovering new OTT/media partners, building win-win deals, and driving revenue growth in a fast-moving streaming market.
Your Mission
Map and prioritize 20-30 potential content/OTT partners in Mexico region; conduct discovery meetings with top 10 targets
Establish formal partnership framework and QA/tech integration process for onboarding new content services
Launch joint marketing campaign with 2-3 anchor partners (music, gaming, or OTT platforms) to drive device adoption
Define 12-month partnership roadmap aligned with LG HQ strategy and regional business goals
Close 5-7 new content partnerships generating measurable revenue impact (subscriptions, ad units, or commerce).
Implement partnership performance dashboard tracking adoption rates, engagement, and revenue attribution per partner
Execute 3-4 cross-functional joint initiatives (campaigns, co-marketing, bundled services) with strategic partners
Build repeatable partner onboarding and success model; document playbook for future expansion to additional markets
KPIs You'll Own
Active Content Partnerships
Number of live OTT/media/gaming services available on LG Smart devices in region.
Partner-Driven Revenue
Revenue attributed to partnership activities (subscriptions, ad revenue share, commerce commissions).
Household Reach
Number of LG Smart TV households in region with access to partnership content/services.
Partnership Engagement Rate
Monthly active users and content consumption metrics tied to partner integrations.
Time-to-Launch
Average days from partnership agreement to live service on LG devices.
Tools & Stack
Your Team
Your Manager
Director of Content Business Development (LGE México or HQ)
Current Team
Cross-functional: marketing, sales, product, operations, HQ strategy team
New role to expand regional partnership capacity
The Package
Salary
$65K-$85K base (MXN equivalent ~$180K-$230K annually based on Mexico market rates for manager-level content roles)
Variable
Performance bonus tied to partnership revenue targets (est. 10-20%)
Remote
On-site in Tlalnepantla, México
Benefits & Perks
Company Intelligence
LG Electronics is a global consumer electronics leader with a major focus on Smart TV and Home Entertainment. LGE México is scaling premium OTT, gaming, and content experiences across millions of Smart TV households in the region.
Customers
Millions of LG Smart TV households in Mexico and Latin America
Is This Role For You?
- You've closed 5+ B2B partnerships in media, streaming, OTT, gaming, or adjacent content spaces
- You're fluent in data-driven partnership strategy—you track CAC, revenue attribution, and engagement metrics obsessively
- You thrive on relationship building and navigating cross-functional complexity (HQ alignment, tech integration, joint marketing)
- You understand the streaming and CTV landscape in Latin America or have regional market expertise
- You need remote flexibility—this is on-site in Tlalnepantla
- You're uncomfortable with Spanish-language communication or lack Mexico/LATAM market familiarity
- You prefer solo contributor roles over stakeholder management and cross-org negotiation
Interview Process
Phone Screen
Hiring manager reviews partnership experience, deal flow, and regional market knowledge.
Case Study
Present a past partnership deal—discovery, negotiation, launch, and results. Focus on metrics and learnings.
Cross-functional Panel
Interviews with marketing, product, and HQ strategy stakeholders on execution, alignment, and collaboration style.
Final Interview
Leadership team (VP or Director level) discusses long-term vision, market strategy, and cultural fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.