"Campaign management"
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Demand Generation Manager
Hinge Health • San Francisco-HQ
Senior Demand Generation Manager
Adyen • New York
Demand Generation Manager
Gympass • Portugal (Lisbon - Hybrid)
Senior Manager, Demand Generation
Replit • Foster City, CA
SMB Demand Generation Marketing Manager, Japan (Contract)
Notion • Tokyo, Japan
VP, Demand Generation & Marketing Operations
Cockroach Labs • New York, NY
Demand Gen Lead, Universal Ads
Comcast • New York, United States
Demand Generation & Acquisition Specialist
Idt • Tri State Area
Director, Demand Generation
Databricks • United States
Demand Generation Marketing Manager, Carta Law
Carta • London, England
Demand Gen Marketer
Workwhilejobs • San Francisco
Mid-Market/Small Business Demand Gen Manager, Americas
Stripe • Chicago, Seattle, US Remote
Senior Marketing Strategist & Operations Manager, B2B Demand Generation
Intuit • Mountain View, CA 94043
Manager, Demand Generation Marketing
Betterment • Betterment HQ - New York City
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What is Demand Generation?
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.
Demand Generation Salary Range
$75K–$170K in the US, with directors and VPs reaching $200K+
See full salary data →Go deeper
Growth Marketing vs Performance Marketing: What's the Difference?
These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.
Frequently Asked Questions
What is Demand Generation?
Demand generation is the practice of creating awareness and interest in a product to build a qualified pipeline of leads. It spans content, events, paid media, ABM, and nurture programs.
How is Demand Gen different from Lead Gen?
Lead gen is about capturing contact information. Demand gen is broader — it includes creating the demand itself through education, content, and brand building before a lead is ever captured.
What tools do Demand Gen managers use?
HubSpot or Marketo for automation, Salesforce for CRM, 6sense or Demandbase for ABM, Google/LinkedIn Ads for paid, and Looker or Tableau for reporting.
Demand Generation Jobs by City
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Adjacent roles
Adjacent Demand Generation roles
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Paid Acquisition Manager
Run paid ads at scale. Own CAC, ROAS, and the LTV math.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.