Head of Demand Generation

Celigo needs someone to own the pipeline engine, from campaigns and content to webinars and SDR execution. This fits a leader who can connect the strategy to the handoffs and numbers, then get into the details when the pipeline needs help.

What the role really is

You’ll own marketing-sourced and marketing-influenced pipeline for new business and expansion. Reporting to the VP of Revenue Marketing, you’ll work closely with Sales, RevOps, and Marketing leadership. The job spans demand programs, content distribution, digital events, and SDR performance, with revenue outcomes as the measure.

What you'll do (bullets)

• Build full-funnel campaigns that move leads from awareness to qualified pipeline.
• Work with Marketing Ops and RevOps on attribution, lead routing, and funnel reporting in HubSpot and Salesforce.
• Manage paid media budgets, test programs, and report on ROI and CAC.
• Partner with ABX Campaign Architecture on account engagement and pipeline acceleration for target accounts.
• Activate research, analyst content, and other thought leadership across owned, earned, and paid channels.
• Work with Product Marketing and Content on webinars, whitepapers, case studies, solution briefs, and digital sequences.
• Run brand programs with employee advocacy, partner marketing, and executive visibility.
• Own webinars from topic selection and promotion through production and follow-up.
• Expand virtual events, customer spotlights, and partner webinars. Pilot digital human and AI avatar capabilities for content delivery.
• Lead the SDR team and, if applicable, the AI SDR platform. Set quotas, outreach strategy, and performance expectations.
• Build personalized outbound programs with AI SDR tools, and improve the inbound handoff, lead feedback, and service level process.
• Set territory and account coverage with Sales and RevOps. Track SDR activity and pipeline contribution in weekly reporting.

What they want (bullets)

• 10+ years in B2B SaaS demand generation, growth marketing, or revenue marketing, including at least 4 years in senior leadership.
• A bachelor’s degree in business, marketing, or a related field.
• A record of building integrated demand programs that grow measurable pipeline in mid-market and enterprise sales.
• Experience managing or partnering closely with SDR or BDR teams, and understanding inbound and outbound pipeline.
• Content-led and thought leadership demand experience, beyond paid media.
• Hands-on HubSpot and Salesforce experience, including attribution, routing, and funnel reporting.
• Comfort making thoughtful first versions, learning from results, and adjusting quickly.
• Good judgment about where AI can improve the work, and a clear eye for the difference between real gains and a polished demo.
• The ability to tie program decisions to revenue, anticipate downstream effects, and take ownership when pipeline breaks.
• Credibility with Sales, RevOps, and Marketing leaders, plus a willingness to work in campaign details and develop a curious, accountable team.

Why it's interesting

This role puts one person across the pipeline system: demand programs, thought leadership, events, and SDR execution. Celigo is an integration and automation platform, and the job calls for someone ready to test new approaches, including AI, while staying accountable to revenue.

Salary

Not disclosed

Location

US, ONSITE, FULL_TIME