Paula's Choice Skincare
Science-backed skincare brand, $250M revenue, acquired by Unilever in 2021.
Founded
1995
Team size
201-500
Funding
Acquired by Unilever
Industry
Beauty / DTC
Famous for
What Paula's Choice Skincare is known for
- Built a $250M DTC skincare business without fragrance or marketing hype, purely on product efficacy and dermatologist validation.
- Maintains 75% online sales ratio while operating as a Unilever subsidiary, preserving independent brand voice and direct customer relationsh
- Founded in 1995 by Paula Begoun as research-first alternative to beauty industry marketing, now a category reference for ingredient transpar
For growth marketers
What it's like to work at Paula's Choice Skincare
Mature DTC brand operating at scale within a large corporate parent. 413-person team split between product development, customer acquisition, and retention. Growth challenges center on maintaining independent brand velocity while leveraging Unilever's distribution and resources. If you want to work on a proven skincare business with real science credibility and no growth-at-all-costs pressure, thi
About
In their own words
Research-based skincare brand. Fragrance-free, science-driven products. 413 employees, $250M revenue. Acquired by Unilever in 2021. DTC-first with 75% online sales.
Open positions
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FAQ
Questions about Paula's Choice Skincare
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