The Challenge
BuildingLink operates across property management, real estate, and resident engagement—managing multiple customer segments with distinct needs. You'll own end-to-end go-to-market strategy for their core products (BuildingLink and TippingLink), translating complex capabilities into messaging that drives adoption across PMCs, boards, staff, and residents.
Your Mission
Audit competitive positioning and customer perception—conduct 15+ customer interviews and competitive analysis to identify messaging gaps and opportunities
Develop positioning and messaging framework for both BuildingLink and TippingLink, tested with 2-3 key customer segments
Create foundational sales enablement (one-pagers, pitch decks, battlecards) and launch content calendar for Q2
Establish KPI framework and baseline metrics for product awareness, adoption, and revenue impact across segments
Execute 2+ full product launches or major feature releases with documented adoption and revenue lift
Build and maintain comprehensive brand guidelines and visual systems, ensuring consistency across all touchpoints
Scale content engine: 20+ pieces (blogs, landing pages, emails, webinars, video) across awareness and adoption stages
Drive cross-functional alignment on product-level positioning with sales and product teams; measure impact on pipeline velocity and deal velocity
KPIs You'll Own
Product Adoption Rate
Percentage of target customer segments activated and engaged with launched features within 30/60/90 days.
Message Resonance Score
Customer recognition and recall of key value propositions via feedback surveys and win/loss analysis.
Launch Performance
Revenue impact and adoption targets met/exceeded; tracking engagement across all GTM channels.
Sales Enablement Utilization
Adoption of battle cards, one-pagers, and pitch decks by sales team; impact on deal close rates and cycle time.
Content Performance
Engagement, conversion, and attribution metrics across blog, landing pages, emails, webinars, and social channels.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Cross-functional collaboration with product, sales, and marketing teams
New role or backfill not specified
The Package
Salary
$110K-$145K
Remote
On-site, operating on east coast hours
Benefits & Perks
Company Intelligence
BuildingLink is a property management and resident engagement platform serving property management companies, boards, staff, and residents. The company operates multiple products including BuildingLink and TippingLink, serving the real estate and property management verticals.
Customers
Property Management Companies, Board Members, Onsite Staff, Property Managers, Residents
Is This Role For You?
- You've shipped 2+ successful B2B product launches from strategy through execution and measurement
- You're a scrappy storyteller who can translate product complexity into clear, customer-centric messaging
- You thrive working cross-functionally with product and sales—translating feedback into GTM adjustments in real time
- You're comfortable owning both strategy and execution, from research and positioning to content creation and performance tracking
- You have hands-on experience with design tools and sales enablement (HubSpot, pitch deck design, battle cards)
- You prefer pure strategy without hands-on execution—this role is 60/40 strategy and tactical delivery
- You need 100% remote flexibility; this is on-site with east coast hours
- You're uncomfortable conducting customer research, writing, and collaborating directly with design teams
Interview Process
Screening Call
Discuss product marketing background, launch experience, and fit for multi-segment GTM strategy
Take-home Assessment
Develop positioning and messaging for a BuildingLink product or feature; may include competitive analysis
Product & Sales Alignment
Meet with product and sales leads to discuss cross-functional collaboration and GTM approach
Executive Interview
Final conversation with marketing leadership or CMO on strategy, brand vision, and long-term roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.