The Challenge
Similarweb is the digital intelligence platform hedge funds and asset managers rely on to find alpha. You'll own go-to-market for their Investor Intelligence business—translating complex data products into clear wins for investment professionals.
Your Mission
Ship positioning framework and messaging playbook for top 3 investor-focused data products (APIs, feeds, integrations)
Launch 2 sales enablement assets (battle cards, objection guides) and train sales team on investor workflows
Develop and execute GTM strategy for one major product launch or integration rollout
Audit competitive landscape and alternative data trends; recommend 3 positioning refinements to product team
Execute full GTM campaign for Investor Intelligence platform with measurable pipeline contribution
Produce 2 thought leadership pieces (whitepaper, industry event talk) establishing Similarweb as alternative data authority
Build repeatable sales playbook for APIs and data feeds; track adoption and win-rate lift
Establish quarterly market intelligence cadence; present insights to product and sales leadership
KPIs You'll Own
Pipeline Attributed
Revenue pipeline directly influenced by your GTM campaigns and sales enablement assets
Sales Enablement Adoption
% of sales team actively using playbooks, decks, and battle cards in deals
Launch Success
Product launch adoption rate, feature usage, and customer feedback sentiment
Content Performance
Engagement and lead generation from positioning decks, case studies, whitepapers, and web content
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Product Marketing or Head of GTM
Current Team
Product, Sales, Marketing, and Data teams (cross-functional matrix)
New role for Investor Intelligence business unit
The Package
Salary
$115K-$160K base
Equity
Potential equity mentioned
Remote
On-site in New York, NY with partial work-from-home flexibility
Benefits & Perks
Company Intelligence
Similarweb is a digital intelligence platform trusted by enterprises, agencies, and financial institutions worldwide to understand digital behavior—from web traffic and app performance to search trends and consumer behavior. They power critical decisions for hedge funds, asset managers, PE, and VC firms looking to find competitive advantage through data.
Customers
Enterprise brands, agencies, hedge funds, asset managers, private equity, venture capital
Culture
Collaborative, face-to-face in-office culture with partial remote flexibility; values cross-functional teamwork
Is This Role For You?
- You've done 3+ years of B2B SaaS product marketing and can translate technical complexity (APIs, data feeds, AI tools) into investor-friendly narratives
- You have direct experience marketing to financial services audiences—hedge funds, asset managers, or institutional investors get how they buy
- You're a self-starter who thrives in matrix orgs and can juggle product launches, sales enablement, and thought leadership without hand-holding
- You're comfortable with ambiguity early-stage: you'll own strategy, execution, and measurement across GTM
- You need 100% remote work—this is on-site in NYC with partial flexibility, not a deal
- You've never worked with financial services or investor audiences and aren't interested in the learning curve
- You're uncomfortable with technical depth; if you can't grok APIs, data feeds, and AI integrations, you'll struggle to position credibly
Interview Process
Phone Screen
Hiring manager or recruiter vets your product marketing background and fintech/investor experience
Case Study / Writing Test
Likely positioning exercise: translate a complex data product feature into a sales deck or one-pager
Cross-Functional Interviews
Conversations with Product, Sales, and potentially GTM leadership to assess collaboration and strategic thinking
Final Round
Executive interview (VP Product Marketing or Chief GTM Officer) to align on vision and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.