The Challenge
ABEC is a 50-year-old leader in biopharmaceutical manufacturing equipment. You'll be the bridge between their complex technical products and the biotech buyers who need to understand why ABEC's bioreactors, filtration systems, and fermentation tech beat competitors.
Your Mission
Create 3-5 high-impact product marketing assets (whitepapers, technical presentations, website copy) that clearly articulate ABEC differentiation vs competitors
Conduct and document systematic competitive analysis across 5-7 key competitors; deliver findings to Sales and Product teams
Develop and deliver product training sessions to Sales and Applications teams for 2-3 core product lines
Support 2-3 customer presentations or trade shows with technical content and positioning materials
Build reusable technical toolkits and sales collateral that Sales reports measurably improves win rates and deal velocity
Own market share analysis and competitive reporting cadence; establish quarterly benchmarking process
Create thought leadership content (case studies, scientific publications, conference presentations) that establishes ABEC as knowledge leader in 2-3 functional areas
Identify and pitch 3-5 Continuous Improvement opportunities across Marketing/Sales/Product functions; drive at least one to completion
KPIs You'll Own
Content Output & Quality
Number of marketing assets created monthly (whitepapers, presentations, web content) and downstream usage by Sales/Applications teams.
Competitive Intelligence Timeliness
Frequency and accuracy of competitive analysis reports; tracked by Sales feedback and market share movement.
Sales Enablement Impact
Win rate improvement and deal cycle reduction attributed to product marketing content and technical training delivery.
Training Effectiveness
Sales and Applications team proficiency scores post-training; assessed via quizzes, customer feedback, and presentation quality.
Market Share
ABEC's share in core equipment categories; tracked against competitor offerings and customer adoption rates.
Tools & Stack
Your Team
Your Manager
Product Director, CSR Business Unit
Current Team
Cross-functional: Engineering, Design, Automation, Product Management, Sales, Applications, Marketing
New role (backfill or growth not specified)
The Package
Salary
$85K-$110K base
Remote
On-site only (Bethlehem, PA facility)
Benefits & Perks
Company Intelligence
ABEC is a 50-year-old trusted partner in biopharmaceutical manufacturing, delivering end-to-end solutions including bioreactors, fermentation systems, filtration, and chromatography equipment. They help biotech manufacturers reduce costs, accelerate time-to-market, and boost productivity across multiple business units.
Customers
Biotech and pharmaceutical manufacturers globally
Is This Role For You?
- You have an engineering or science degree and 2-5 years of technical experience (sales engineering, product marketing, or applications roles preferred)
- You're strong at translating complex technical features into clear, compelling customer value—whitepapers, presentations, and positioning are your playground
- You have biotech manufacturing or life sciences industry experience (or adjacent B2B technical selling)
- You're hands-on, take initiative, and thrive working cross-functionally between Product, Sales, Engineering, and Marketing teams
- You're curious about competitor moves and enjoy systematic competitive intelligence work
- You need remote work or flexibility—this is 100% on-site in Bethlehem, PA with required travel
- You lack technical depth or struggle to learn complex manufacturing/biotech concepts; this role demands credibility with engineers and scientists
- You're looking for a pure marketing role; this is a hybrid technical/marketing engineer position that requires hands-on product knowledge and engineering chops
Interview Process
Initial Screen
Phone call with recruiter or hiring manager to confirm engineering background, technical sales/marketing experience, and biotech familiarity.
Technical Assessment
Likely review of past marketing/content work or a written exercise analyzing a product and competitor positioning.
Panel Interview
In-person or video with Product Director (manager), Product Management, and potentially a Sales or Applications stakeholder to assess cross-functional fit.
Culture & Values Fit
Discussion around Continuous Improvement mindset, initiative, and ability to thrive in a technical, manufacturing-focused environment.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.