Manager, Paid Media

Accountabilities:

The role is responsible for defining and optimizing paid media strategy, ensuring investment decisions directly contribute to traffic growth, customer acquisition, and business performance outcomes. It requires a strong blend of analytical rigor and strategic thinking to evaluate channel effectiveness, identify growth opportunities, and guide media planning across multiple markets and guest segments.

• Own paid media strategy, budget allocation, and optimization across digital channels, ensuring alignment with traffic and revenue growth objectives

• Leverage tools such as Placer.ai and spatial/behavioral insights to identify high-value trade areas and audience opportunities

• Translate guest behavior, market intelligence, and performance data into actionable investment strategies

• Manage agency partnerships, ensuring media plans align with business goals and deliver measurable ROI and incrementality

• Oversee continuous testing, measurement, and optimization of campaigns across search, social, video, CTV, display, and programmatic channels

• Collaborate cross-functionally with brand, analytics, digital, and operations teams to align media strategy with broader growth initiatives

• Connect media performance to real business outcomes including traffic, sales, and guest acquisition

Requirements: The ideal candidate brings strong experience in performance marketing or paid media, with the ability to translate complex data into clear business recommendations. They combine strategic leadership with hands-on analytical capability and thrive in fast-paced, data-rich environments.

• 5+ years of experience in paid media, performance marketing, or demand generation, ideally across both agency and client-side environments

• Strong expertise across digital channels including search, social, video, programmatic, and emerging media ecosystems

• Proven ability to connect media performance to business outcomes such as ROI, incrementality, and customer acquisition

• Strong analytical skills with experience using attribution models, audience segmentation, and marketing analytics tools

• Familiarity with trade area intelligence, behavioral data, and platforms such as Placer.ai or similar tools

• Experience managing media agencies and aligning cross-functional stakeholders around performance goals

• Excellent communication and storytelling skills with the ability to influence senior stakeholders

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred

Benefits:

• Competitive annual salary aligned with experience and market benchmarks

• Performance-based incentives tied to business impact and marketing outcomes

• Comprehensive health, dental, and vision insurance

• Paid time off, holidays, and flexible remote work environment

• Retirement savings plan (401k) with employer contribution options

• Employee support programs and wellness resources

• Opportunities for professional growth in a data-driven marketing environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1