Associate Director of Paid Media, Performance Video

Accountabilities:

• Own full P&L performance for performance video campaigns, ensuring delivery against ROAS, growth, and margin targets across insurance verticals and beyond.

• Manage and optimize in-platform execution within Google Ads/YouTube, including campaign structure, bidding strategy, audience segmentation, budget allocation, and conversion tracking.

• Design and execute creative testing strategies, aligning messaging, hooks, and funnel stages with audience intent and platform dynamics.

• Scale multi-vertical campaigns across insurance (auto, home, health, ACA, Medicare) and expand into additional lead-generation categories over time.

• Drive both lead and inbound call performance, optimizing for lead quality, conversion rates, advertiser feedback, and downstream revenue impact.

• Build and refine performance reporting systems, ensuring clear visibility into KPIs such as CTR, CVR, ROAS, CPA, and call quality metrics.

• Collaborate cross-functionally with creative, analytics, sales, and product teams to align strategy and accelerate growth outcomes.

• Develop scalable playbooks, frameworks, and testing methodologies to systematize video campaign growth across channels.

• Communicate performance insights and strategic recommendations clearly and consistently to stakeholders and executive leadership.

• Continuously identify opportunities for optimization, automation, and expansion across emerging video platforms.

Requirements:

• 8+ years of experience in performance marketing, digital media buying, or growth marketing roles with significant ownership of revenue outcomes.

• 3+ years of hands-on experience scaling YouTube, Meta, TikTok, or other video-first paid media channels with large-scale budgets ($20M+ annually preferred).

• Proven success in lead generation environments such as insurance, financial services, affiliate marketing, or call-based acquisition models.

• Deep expertise in in-platform execution, including campaign architecture, bidding strategies, audience targeting, and conversion optimization.

• Strong understanding of performance video creative strategy, including hooks, storytelling, funnel alignment, and platform-specific best practices.

• Experience managing multi-vertical media buying with the ability to adapt strategy across distinct customer journeys and monetization models.

• Strong analytical skills with proficiency in BI tools (e.g., Looker, Google Analytics) and advanced Excel/Sheets.

• Demonstrated P&L ownership with accountability for profitability, ROAS, and scalable growth performance.

• Excellent communication skills with the ability to translate performance data into clear, actionable business insights.

• Ability to operate in fast-paced, high-growth environments with strong prioritization and execution discipline.

• Experience leveraging AI tools or automation to accelerate creative testing and campaign iteration is a strong plus.

Benefits:

• Competitive base salary aligned with market and experience level

• Performance-based bonus and profit-sharing opportunities

• Flexible remote-first work environment

• Comprehensive health, dental, and vision insurance

• Paid time off and company holidays

• Career growth opportunities in a high-performance, scaling organization

• Exposure to large-scale, data-driven performance marketing operations

• Opportunity to build and own high-impact video growth systems across multiple verticals.

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