The Challenge
Royal Canin's newly created Functional Complements Centre of Expertise is building and scaling health-driven pet categories across Europe and emerging markets. You'll lead regional go-to-market strategies for Treats and Supplements in a fast-moving business unit where pace and strategic clarity drive growth.
Your Mission
Map regional market dynamics, competitive landscape, and consumer/shopper insights across Europe and RGM to refine portfolio positioning
Co-develop and align the European and RGM marketing and demand creation strategy with global frameworks and regional stakeholders
Design launch models and activation standards for at least one key product in the portfolio
Build relationships with Global Innovation, Regional teams, and key stakeholders to establish credibility and influence
Execute successful launch of Functional Complements portfolio across Europe with measurable awareness, recommendation, and conversion metrics
Drive omnichannel demand creation across B2B and B2B2C channels with defined activation plans and channel mix
Secure investment commitments and embed portfolio into strategic health platforms with senior stakeholders
Establish baseline performance metrics and delivery framework ensuring alignment between global standards and regional execution
KPIs You'll Own
Portfolio Revenue Growth
Track year-over-year growth in Functional Complements sales across Europe and RGM regions.
Category Awareness & Consideration
Measure unaided and aided awareness, plus consumer recommendation intent in target markets.
Omnichannel Conversion Rate
Monitor conversion rates across online and offline channels (B2B and B2B2C) relative to traffic/engagement.
Launch Execution Velocity
Track time-to-market and on-time delivery of activation plans and launch milestones.
Stakeholder Alignment Score
Measure adoption of regional strategies and investment commitments secured from key decision-makers.
Tools & Stack
Your Team
Your Manager
Head of Global Activation & Category Growth
Current Team
Global and Regional Innovation teams, Regional marketing teams, Senior stakeholders across Europe and RGM
New role - newly created Functional Complements COE building out the team
The Package
Salary
€55K-€75K base
Remote
On-site: Aimargues, France (near Montpellier, Occitanie region)
Benefits & Perks
Company Intelligence
Mars is a global pet nutrition leader. Royal Canin, a Mars subsidiary, specializes in health-driven pet nutrition and has just created a Functional Complements Centre of Expertise to scale new categories like Treats and Supplements across Europe and emerging markets.
Customers
Pet owners globally; B2B retail and veterinary partners
Culture
Built on operating at pace in highly dynamic, evolving environments with emphasis on agility, ownership, and strategic thinking
Is This Role For You?
- You've successfully launched or scaled product categories across multiple regions and understand regional market nuances
- You're comfortable with strategic ambiguity and can build alignment across global frameworks and regional execution
- You combine analytical rigor (insights, data, competitive analysis) with commercial instinct and clear communication
- You thrive in fast-paced, newly formed teams and can influence senior stakeholders without formal authority
- You need remote flexibility-this is 100% on-site in France
- You prefer stable, mature categories; this role demands comfort with ambiguity and evolving business models
- You lack multi-market or regional experience; regional fluency and ability to navigate different market dynamics is mandatory
Interview Process
Initial screening
Phone/video call with recruiter to assess background, regional experience, and fluency in English
Marketing case study
Develop a regional growth strategy for a hypothetical health-driven pet category, presenting assumptions and activation plans
Stakeholder interview
Conversation with Head of Global Activation & Category Growth on strategic thinking, stakeholder influence, and handling ambiguity
Panel interview
Meet with Global and Regional Innovation leads to discuss portfolio insights, cross-functional collaboration, and regional market knowledge
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Responsable Marketing E-commerce France & Wallonie
Martens & Brijs • Halluin, Hauts-de-France, France
Assistant(e) Marketing Cosmétique Europe H/F
Barentz • Courbevoie, Île-de-France, France
Assistant(e) Trade Marketing - F/H
COURIR • Paris, Île-de-France, France
Marketing Video Artist - Apps
Voodoo • Paris
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.