The Challenge
IPEM is the global leader in private capital events (€20M revenue, 6,000+ participants per event). You'll transform marketing from a cost center into a revenue-generating engine—structuring data, building measurable funnels, and positioning IPEM as the market reference in private capital.
Your Mission
Audit current marketing stack, CRM (HubSpot), and analytics; define data governance and attribution model
Map end-to-end funnel for next flagship event with clear awareness → conversion metrics and sales handoff SLAs
Build 90-day marketing plan with channel prioritization, budget allocation, and KPI dashboard for ExCo
Assess marketing team structure across Paris/London; identify skill gaps and agency/hire roadmap
Launch integrated multi-channel demand generation campaign (digital, content, partnerships) with 25%+ pipeline contribution
Implement marketing automation workflows for lead nurturing, scoring, and sales alignment; measure conversion uplift
Execute event pre/during/post activations for 2+ flagship events; prove ROI through attendee acquisition and pipeline impact
Establish monthly marketing business review with revenue impact, CAC, LTV, and attribution; secure budget for 2 new initiatives
KPIs You'll Own
Pipeline Contribution
Marketing-sourced pipeline as % of total, tracked by channel and touch attribution
Event ROI
Revenue influenced or booked within 6 months of event attendance vs. total event + marketing spend
Lead-to-SQL Conversion
% of marketing-qualified leads that sales accepts and converts to opportunity
CAC Payback
Months to recover customer acquisition cost; track by channel and segment
Demand Gen Output
Monthly SQLs, MQLs, and cost-per-SQL by channel; trend toward targets
Tools & Stack
Your Team
Your Manager
CEO / Founder
Current Team
Marketing team (Paris/London, size not specified); agency partners
Build and structure team; likely need to hire or contract additional demand gen, content, and analytics roles
The Package
Salary
€120K-€180K base
Variable
Performance bonus likely (15-25% typical for CMO)
Equity
Possible equity stake given C-level role and growth stage
Remote
On-site, Paris HQ; manage London team remotely
Benefits & Perks
Company Intelligence
IPEM is a 10-year-old, bootstrapped leader in private capital events. With 30 employees and €20M in revenue, they host 5 major annual events attracting GPs, LPs, and wealth professionals globally. They're pivoting from pure events to become a scalable data and business platform.
Founded
2015
Team Size
30
Funding
Bootstrapped / undisclosed
Customers
General Partners, Limited Partners, wealth management professionals in private capital markets
Culture
Entrepreneurial, fast-moving, results-driven; test-and-learn mindset; cross-functional collaboration
Is This Role For You?
- You've built multi-channel demand gen funnels and can tie marketing spend to pipeline/revenue impact
- You thrive turning events into data assets and revenue drivers—not just logistical exercises
- You're comfortable being a strategic operator: define KPIs, build dashboards, manage budgets, AND get hands-on with tools/campaigns
- You want to join an ExCo table and shape a 10-year-old company's next growth phase
- You need a pre-built team and established marketing infrastructure; this is build-from-scratch
- You're brand-only and uncomfortable with performance marketing, analytics, and revenue accountability
- You prefer remote or flexible; this is on-site in Paris with active London team engagement
Interview Process
Screening Call
30 min with Head of Talent or HR; background, motivation, CMO experience
Case Study / Assessment
Build a 90-day marketing plan for IPEM's next flagship event; focus on funnel, channels, metrics
Founder / CEO Conversation
60 min deep dive on strategy, vision, team structure, and commercial alignment
Executive Committee Panel
Meet 2-3 ExCo members (Sales, Product, Operations); discuss cross-functional collaboration
Reference Check + Offer
Calls with previous CMO/CEO references; salary negotiation and terms
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.